Pattison tweets city love with Spacing
The OOH company is kicking off a national program with the magazine, which asks Canadians to share feelings about their city in a public space.
Hockey Night in Canada skates to top ratings: BBM
The Leafs-Senators game nabbed 2.41 million viewers, while CTV Evening News remained the top weekly show for April 15 to 21.
MLSE names new president and CEO
On June 30, Tim Leiweke will succeed Tom Anselmi, who remains on board as COO.
Budweiser wins big at 2013 SMAs
The Labatt brand took home the Best of Show at the Sponsorship Marketing Awards for its activation around the Winnipeg Jets’ 2011/2012 NHL season.
DIY Network Canada unveils spring lineup
The Shaw property’s schedule features new series like Salvage Dawgs (pictured) and returning shows like Million Dollar Contractor.
E! orders Pop Quiz
The half-hour pop culture game show is based on Le Circle (pictured), which is broadcast on TVA in Quebec.
Samsung Canada goes national for launch
The electronics company held concurrent events in Toronto, Montreal and Vancouver, complete with a hologram of Feist playing all three shows at once.
Reshift Media opens western sales office
Reshift’s Kirk Allen (pictured) talks about the expansion and the company’s plans for the next two years.
Canadian Tire buys big: Media Monitors
The retailer bought the most airtime in Toronto for the week of April 15 to 21.
Canada Post launches an agency workshop series
The mail corporation has tapped Strategies Marketing Direct’s Mark Morin (pictured) to help promote direct mail advertising.
Robert Jenkyn talks tectonic digital changes
The former Media Experts SVP on his first months at Microsoft Advertising, fragmentation, customization and why creative will be the differentiator.
Workopolis channels the news
The job search site is looking to reach a broader audience with a job-related current events-themed multiplatform campaign.
The future of RTB in Canada
AppNexus president Michael Rubenstein talks to MiC about how the space will grow in 2013 and on programmatic reserve buying.
AdCentricity partners with Impact Mobile
The two companies are pooling their resources to bolster their location-based ad offerings.
Sun News makes its case to CRTC for mandatory carriage
The network’s execs argued in favour of a mandatory carriage licence and 18-cent monthly subscriber fee before the CRTC on Tuesday.
