CBC unveils branded entertainment initiative
At BCON Expo, the pubcaster urged brands and producers to pitch new branded content ideas, with a focus on bolstering its daytime programming.
Shaw Media unveils new lifestyle programming
The media co’s April schedule features a lineup of new series, including Donut Showdown on Food Network and Disaster Decks on HGTV.
The Voice premiere hits a high note: BBM
The fourth season opener delivered CTV Two’s largest audience ever, with an average of 1.1 million viewers tuning in.
Canadians spend more time online than offline: study
The report from UK-based GlobalWebIndex charts time spent across all platforms, and offers insight for advertisers.
AMEX Canada shows off its potential
The credit card brand is using a multi-platform campaign to highlight the specific services it offers to cardholders, including purchase protection.
Global internet ad spend hit $99 billion in 2012: GroupM
The media co breaks down internet spend in Canada and worldwide in a new report, and reveals the top-visited Canadian websites, with Bell Media’s sites leading the pack.
The Verdict: Thomas Cook puts kids first
The travel agency has posted results from its Kids First program, which saw kids creating video vacation reviews for parents and included partnerships with Corus Entertainment, IndigoKids and Today’s Parent.
Toronto Star tops in TO: NADbank
The Torstar paper pulled in the most readers both in print and online for the city according to the latest numbers.
GM gets help from future leaders
Paul Bailey, ad integration manager at the car co tells MiC how involvement in Canada’s Next Top Ad Exec program helps drive the company’s creative and media plans.
Microsoft Advertising unveils Cross-Screen Engagement study
MSA’s Natasha Hritzuk breaks down the study, which offers insights on behaviours that drive multi-screen consumption, and implications for advertisers.
Magazine numbers up slightly: PMB
Average readership and readers-per-copy are both up, according to the 2013 spring report, with Readers’ Digest staying on top as the most read English title and Qu-est-ce qui mijote as the top French magazine.
Olive Media inks digital deal with Sports Illustrated
The company will represent the digital ad inventory for the men’s publication, offering rich media ad units and sponsorship opportunities.
Juice Mobile adds a director of sales
The mobile co has hired former Rogers Digital Media director Mary LePage to lead its sales team.
Cannes Lions outlines changes to Media judging
The Festival is introducing a two-stage process to the category.
Spotted! H&M shows off its spring wares
The clothing co is putting its new Conscious Collection line outdoors with a mannequin-based transit ad.
