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TV viewers aren’t cutting the cord: TVB
The bureau presents stats on TV’s continued reach, and talks to MiC about why it’s still an effective medium for advertisers.
Les Affaires Group names new assistant publisher and EIC
Geraldine Martin has been promoted to the roles at the newspaper, website and magazine.
Tourisme Quebec shows off its originality
The tourism board is using an out-of-home and digital campaign in Toronto to promote its new brand image.
CTV reduces Big Bang Theory on Saturday nights as NHL returns
The CBS comedy is now airing at 10 p.m. and 10:30 p.m. Saturdays, and it remains a top-rated series with its first episodes of 2013.
The Big Bang Theory retains ratings crown: BBM
The comedy bested the star-powered Golden Globe Awards by more than 700,000 viewers for the week of Jan. 7 to 13, 2013.
Pizza Hut serves up a blast from the past
The QSR is taking consumers back to the time of $10 pizzas with a TV and online campaign that leverages its recent partnership with Sportsnet.
Global Television adds talent to Montreal and Maritimes morning shows
Richard Dagenais (centre) and ex-CTV Montreal News reporter Camille Ross (left) will host the new Montreal morning show, joined by weather specialist Jessica Laventure.
Shaw rolls out new spots
The cable carrier promotes Shaw On Demand with a campaign featuring its rebranded look.
Hockey Night in Canada scores with season opener
The show’s 60th anniversary pulled in record ratings for its afternoon and primetime games.
Pattison Outdoor named official OOH supplier for 2015 Pan Am Games
The company will offer billboards and transit ad space at the national level, with an emphasis on Toronto.
Short-form video offers biggest impact: study
AOL’s manager of video and mobile gives MiC the long and short of its latest video research.
Ford launches a doubleheader campaign
The car maker is using a localized TV and in-arena campaign to promote its contest that gives children’s hockey and basketball teams a chance to train like pros.
MTV launching daily series MTV Showtown
Settling in to a new HD studio at Bell Media’s headquarters, the channel is reviving its brand with changes and additions to its in-house programming, including the launch of new flagship daily show MTV Showtown.
Orville Redenbacher brings its own bowl
The ConAgra Foods brand has launched a campaign around its new Pop Up Bowl, targeting moms with TV and digital spots.
CRTC approves flying, boating, world sports specialties
The regulator gave applicant Paul Girouard the greenlight to operate three national specialty services, Flying Television, World Sports Network and Boating Television.
