Articles Tagged ‘2016’
Canada’s digital ad market share outpaces global average: study
The latest research by GroupM sees moderate growth across the ad world, with digital ad spend expected to represent nearly half of Canada’s ad market by 2017.
The Big Bang Theory takes the week: Numeris
The CTV laugher had the most single-night viewers for the week of Jan 4 to 10.
Young Lions, Young Marketers open for registration
The Globe and Mail has opened the door to entries for the Canadian competitions, which will see winners heading to Cannes in April.
Toronto Boat Show buys top spot: Media Monitors
The consumer show had the most advertising in Toronto for the week of Jan. 4 to 10.
Seeing into the future: CMDC predictions for 2016
The heads of media agencies V7 International, MEC, PHD and UM on what to expect in the new year.
Rogers bets World Cup of Hockey will beat World Juniors
Sportsnet president Scott Moore is betting the tournament will post top numbers in 2016, when it returns with Rogers and TVA as exclusive rights holders in Canada.
Tips on sponsoring Toronto’s first NBA All-Star Game
Matthew Logue, EVP and COO at S&E Sponsorships, recaps this year’s events from New York City, with insights into how Canadian brands can activate next winter.
RDS extends NFL coverage through 2016
The Bell Media channel will air Sunday games and Monday Night Football, as well as the Pro Bowl and Super Bowl.
