Articles Tagged ‘ad spend’
Ad-blocking, load times among top challenges for advertisers: study
AOL’s new state of the industry study on mobile video finds that time spent on mobile – and ad spend in the medium – is increasing.
Growth in global ad spend to slow in 2017: report
Despite growth decreasing overall worldwide, Canada’s market will increase marginally.
Canadian ad spend growth to jump slightly in 2017: report
According to new numbers from Warc, global ad spend is expected to experience a slight decline in 2017.
Canada’s ad spend to increase by 3% in ’16: Carat
Although Canada’s increase in ad spend will continue on an upward trend, it falls below the 4.4% prediction for global ad spend.
Media owner ad revenue to grow by 6% in 2014: Magna
Canada’s forecast has been upgraded, with ad revenue now expected to grow by 4.1%.
Ad expenditure gets slight boost: ZenithOptimedia report
The media co has boosted its forecast by 0.2% for the year, leading into the largest sustained period of growth for ad spend in 10 years, according to the report.
Canadian ad spend to rise in 2013
The country’s ad spend will grow, but at a slower rate than the global pace, according to the latest report from Warc.
ZenithOptimedia reviews ad spend forecast
In Cannes, the media co’s global CEO Steve King talks about the reasons behind the downgraded estimates.
Internet ad spend hit $85 billion globally in 2011: GroupM
Facebook was the top publisher for the year in Canada, according to the yearly report.
Zenith adjusts Canadian ad spend forecast
Softer economic growth means the media co has dropped its Canadian forecast, with the global trend being adjusted slightly upward.
ZenithOptimedia adjusts ad forecast
The media co has dropped its expenditure forecast following economic slowdowns.
