Articles Tagged ‘Astral Media’
Spotted! HBO Canada tours the throne
Corus Entertainment and Astral are promoting season two of Game of Thrones with events across Canada.
Media reaction to the Bell/Astral deal
Touche!PHD’s Alain Desormiers and Aegis Media’s Caroline Gianias weigh in on the deal, which makes the Canadian landscape a little smaller.
George Cope: Astral deal helps BCE bulk up in Quebec
Astral CEO Ian Greenberg said the phone giant was chosen to buy the media empire in part to preserve as much of his 2,800-strong workforce as possible.
BCE to pay $3.38 billion for Astral Media
Montreal’s Greenberg family is cashing out after over 50 years of building the Canadian TV, radio and outdoor advertising giant.
Goon poster furor: why censorship is the best publicity
Though unclear whether the City of Toronto or Astral Media ordered the removal of the posters, the hockey comedy benefited from some pre-release press.
Teletoon bringing Cartoon Network to Canada
The licensing deal with Turner Broadcasting System means US cartoon series that have not aired in Canada will now reach local viewers and advertisers.
Ivivva Athletica gets in on the festive promotions
The Lululemon brand partners with Family.ca for its first holiday promotion to put its clothing in the hands of Canadian youth.
Disney XD’s festive programming
The channel will be airing holiday-themed episodes of its shows with advertising opps for brands.
Microsoft expands Xbox Live TV experience
Rogers and Astral sign on to distribute content through the gaming console as part of a major international expansion.
Family Channel takes a roadtrip
The Astral Media-owned channel promotes the new Phineas and Ferb movie with a cross-country car tour and online contest.
