Articles Tagged ‘Bacardi’
Spotted! Patrón Tequila Brings Mexico to Canadians
The brand’s immersive activation is being supported by social and influencer content.
Twenty Two Media expands editorially, launches creative services arm
The company behind Foodism and Escapism is increasing its pagination while also opening up an in-house creative division.
Spotted! Bacardi goes (ever)green
The rum company’s Christmas tree market, targeted at professional millennials, is part of an effort to make the brand synonymous with the holiday season.
Bacardi gets premium
The brand is tackling a different audience for its newest high-end launches, bringing the products to life in Toronto later this month with a culinary event.
Bacardi to unveil new attitude in 2014
The rum brand’s “Untameable” campaign will target millenials with new TV ads and taglines, and will run through most of next year.
Spotted! Drambuie hypnotizes a new generation
Placing print ads, AR-enabled transit shelters spots and sampling in trendy Toronto locations is how the Bacardi-distributed brand is working to reach a younger target.
