Articles Tagged ‘Bell’
Bell Media announces record ad sales for the Super Bowl LVIII
According to the company, the inventory available to brands looking to place ads on the broadcast of the big game is limited.
Media giants and media buyers dive into the proliferation of ad tiers
In this state of the union feature, we look at how the golden age of stream-vertising is coming to life across entertainment platforms.
Shoppers Drug Mart tops the charts: AdEase Radio
The drugstore chain aired a total of 9,519 ads and took first position in four markets, leaving McDonald’s in second place.
Bell Media to acquire Outfront’s Canadian assets for $410M
The mediaco is picking up the Canadian side of the OOH company’s business for its Astral network.
Sean Cohan named president of Bell Media
The former A+E executive will succeed a retiring Wade Oosterman on Nov. 1.
CRTC denies carriers’ request to raise basic cable prices
The regulator said the BDUs did not provide evidence that increasing prices with inflation was an economic necessity.
Bell Media unveils NFL schedule
FanDuel has returned as the multi-platform sponsor for the company’s coverage.
CRTC removes advertising time limit from discretionary, news and sports channels
The regulator also removed advertising limits for services geared towards local programming.
Bell reportedly ending TIFF sponsorship
The company has said it is looking to cut costs amid a challenging economic and regulatory environment.
Videotron drops Vrak and Z, while Bell removes Yoopa
The telco giants drop channels due to declining subscribers and market value.
WildBrain files complaint to CRTC against Bell over kids services
A heavily redacted application asks the regulator to determine whether services such as Family Channel have been given an undue disadvantage.
CRTC extends hundreds of TV broadcast licenses
The regulator is seeking more time to modernize its licensing framework as it implements the Online Streaming Act.
Crave launches a pair of ad-supported subscriptions
Ten brands have signed on to run ads on the streamer, which will carry five minutes of ads per hour of content.
TSN, CTV ready extensive coverage for Women’s World Cup
BMO, Visa, Adidas, FritoLay and CIBC are sponsoring the network’s coverage.
CTV Life orders Country House Hunters Canada
A local version of the hit Australian unscripted series will air following another new design series, Staying Inn: Hotel Julie.
