Articles Tagged ‘Bell’
Bell reports increase in advertising amid decline in subscriber revenue
Total digital revenues also grew 33% due to the company’s programmatic advertising.
CBC/Radio-Canada unveils its Olympic Games programming
RBC, Bell and Toyota are some of the presenting sponsors on board for this year’s CBC coverage.
Bell launches second season of Waterloo region-focused series
Launched in 2023 on TV1 channel, Farm to Fork was one of the most watched programs last year.
Scotiabank ends its sponsorship of Toronto’s Contact Festival
For more than a decade, the bank has supported the festival, which presents important exhibitions of works by local and international artists.
Bell Media announces record ad sales for the Super Bowl LVIII
According to the company, the inventory available to brands looking to place ads on the broadcast of the big game is limited.
Media giants and media buyers dive into the proliferation of ad tiers
In this state of the union feature, we look at how the golden age of stream-vertising is coming to life across entertainment platforms.
Shoppers Drug Mart tops the charts: AdEase Radio
The drugstore chain aired a total of 9,519 ads and took first position in four markets, leaving McDonald’s in second place.
Bell Media to acquire Outfront’s Canadian assets for $410M
The mediaco is picking up the Canadian side of the OOH company’s business for its Astral network.
Sean Cohan named president of Bell Media
The former A+E executive will succeed a retiring Wade Oosterman on Nov. 1.
CRTC denies carriers’ request to raise basic cable prices
The regulator said the BDUs did not provide evidence that increasing prices with inflation was an economic necessity.
Bell Media unveils NFL schedule
FanDuel has returned as the multi-platform sponsor for the company’s coverage.
CRTC removes advertising time limit from discretionary, news and sports channels
The regulator also removed advertising limits for services geared towards local programming.
Bell reportedly ending TIFF sponsorship
The company has said it is looking to cut costs amid a challenging economic and regulatory environment.
Videotron drops Vrak and Z, while Bell removes Yoopa
The telco giants drop channels due to declining subscribers and market value.
WildBrain files complaint to CRTC against Bell over kids services
A heavily redacted application asks the regulator to determine whether services such as Family Channel have been given an undue disadvantage.
