Articles Tagged ‘Brad Jeffrey’

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Which categories are increasing programmatic buys?

Several categories are on the upswing, including one that had all but disappeared for some time.

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Inside CBC’s new brand safety move

The pubcaster has paired with Index Exchange to make brand-safe buys more efficient.

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Index Exchange ups senior staffers amidst growth

Newly minted CRO Alex Gardner says the rise of programmatic means big things for the company.

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2015 will be the year of…

Is it programmatic direct? Wearables? Mobile? Industry leaders gave their predictions for 2015 and looked back on the big shifts of last year.

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Programmatic video is just hitting its stride: Jeffrey

Next year will see an increase in programmatic buying and fraud exposure online, says Brad Jeffrey, platform services manager at Index Exchange.