Articles Tagged ‘Cairns Oneil’
How media agencies are settling in to hybrid work
With a couple of years of experience now under their belts, leaders have found models resulting in happier employees, diversified viewpoints and effective collaboration.
Media Roundtable, Part 2: Working better, together
Experts weigh in on innovation, the importance of collaborating on data and creative, and the win-win opportunity of investing in local media.
Media Roundtable, Part 1: Going back to basics in economic uncertainty
Media agency executives and brand marketers discuss what is really important to focus on when budgets tighten up.
B2B marketers are taking more cues from the consumer world
Cross-segment learnings have accelerated, especially in areas like custom content.
ICYMI: MacDonald becomes shareholder in Cairns Oneil
Plus, Gamelancer hires former Habs exec to lead sales and newspapers cut more printing costs.
What digital media leaders are watching in efforts to regulate AI
As Bill C-27 makes its way through parliament, experts are hoping for a transparent, ethical and responsive framework.
What do advertisers do when platforms aren’t privacy compliant?
The best way to avoid getting caught in Meta and Google’s privacy problems is to make sure your own house is in order.
Cairns Oneil named media AOR for Nature’s Path
The assignment covers planning and buying duties across North America.
Media Leader of the Year: Devon MacDonald transforms Cairns Oneil
In his first year, the independent agency’s president has already shaped its capabilities and grown business.
Tech layoffs are beginning to concern media agencies
With so much talent headed out the door, advertiser support and long-term innovation will likely be affected.
Musk’s takeover of Twitter causes concern in the ad world
Brand safety is unlikely on the platform if Musk opens the doors to allow the return of unvalidated speech and fake news.
Netflix launches ad-supported subscription tier
Media buyers welcome the addition of more AVOD opportunities but say expanded targeting options and subscriber audience details are needed.
Cairns Oneil asks clients to pause Twitter activity due to Musk takeover
Interpublic Group, Mediabrands and FCB have expressed similar sentiments.
Goemans takes a video-first approach to its brand repositioning
The campaign leverages TV and online channels to drive mass awareness for a big brand pivot .
Now may be the time to invest in TV advertising
The convergence of linear and CTV, with more options coming, are offering the best of both worlds.
