Articles Tagged ‘Cairns Oneil’
Cairns Oneil names new managing director
Badr El Fekkak joins the agency from McCann where he was VP strategy.
How entertainment strikes in the U.S. could impact Canadian media plans
While sports, unscripted and streaming stand to gain, there are questions about potential impacts to already declining linear audiences.
Kelly Miller joins Cairns Oneil as managing director
GroupM Canada’s former ecommerce lead will join the agency’s leadership team and lead work for Nature’s Path and Plan.
Plan International Canada picks Cairns Oneil as media AOR
The agency’s work will begin with this year’s “Gifts of Hope” campaign.
Cairns Oneil and Adform are using ChatGPT to create ads
A campaign for client Rakuten Kobo is personalizing headlines at scale based on performance.
Why in-housing doesn’t have to be a dirty word
Some agencies are finding the trend presents opportunities for collaborating with clients, instead of competing with them.
How media agencies are settling in to hybrid work
With a couple of years of experience now under their belts, leaders have found models resulting in happier employees, diversified viewpoints and effective collaboration.
Media Roundtable, Part 2: Working better, together
Experts weigh in on innovation, the importance of collaborating on data and creative, and the win-win opportunity of investing in local media.
Media Roundtable, Part 1: Going back to basics in economic uncertainty
Media agency executives and brand marketers discuss what is really important to focus on when budgets tighten up.
B2B marketers are taking more cues from the consumer world
Cross-segment learnings have accelerated, especially in areas like custom content.
ICYMI: MacDonald becomes shareholder in Cairns Oneil
Plus, Gamelancer hires former Habs exec to lead sales and newspapers cut more printing costs.
What digital media leaders are watching in efforts to regulate AI
As Bill C-27 makes its way through parliament, experts are hoping for a transparent, ethical and responsive framework.
What do advertisers do when platforms aren’t privacy compliant?
The best way to avoid getting caught in Meta and Google’s privacy problems is to make sure your own house is in order.
Cairns Oneil named media AOR for Nature’s Path
The assignment covers planning and buying duties across North America.
Media Leader of the Year: Devon MacDonald transforms Cairns Oneil
In his first year, the independent agency’s president has already shaped its capabilities and grown business.
