Articles Tagged ‘CBC’
PVR usage grows Cracked debut episode audience
The CBC cop drama adds to the industry debate that has broadcasters urging a look beyond overnight ratings to the audience impact of PVRs, online streaming and VOD usage.
Hockey Night in Canada scores with season opener
The show’s 60th anniversary pulled in record ratings for its afternoon and primetime games.
Pattison Outdoor named official OOH supplier for 2015 Pan Am Games
The company will offer billboards and transit ad space at the national level, with an emphasis on Toronto.
Kirstine Stewart on how CBC’s premiere week fared
The EVP of English services says the pubcaster is happy with the seasonal start of programming, which included a soft series debuts of Cracked but a record start for former City property Murdoch Mysteries.
CBC buys the most airtime: Media Monitors
The pubcaster bought the most radio in Toronto for the week of Jan. 7 to 13, 2013.
NHL broadcasters prepare for puck drop
Sportsnet, TSN and CBC talk to MiC about their post-lockout media strategies to promote the 2013 NHL season.
Hockey Night in Canada rolls out anniversary season
The pubcaster will introduce a new second-screen experience sponsored by Budweiser to engage fans as the 60th season of the NHL double-header returns to air.
Strategy and Playback launch BCON Expo
The branded content conference kicks off March 28, bringing together Canadian brands and media.
Hockey returns Jan. 19
Details on who has which games in the shortened season, which kicks off this Saturday.
CTV Evening News Weekend tops Christmas week ratings
The news program reached 1.463 million viewers, while CTV’s Wednesday evening movie was the top daily program with 941,000 viewers.
CBC buys big: Media Monitors
The pubcaster bought the most airtime in Toronto for the week of Dec. 31, 2012 to Jan. 6, 2013.
NCIS takes top ratings spot: BBM
The one-hour crime drama netted 2.7 million viewers, while CTV Evening News was the top weekly show with 1.6 million people tuning in.
CBC shows off social TV apps for winter sched
The pubcaster co-produced online and social media apps for a host of series, including Cracked, Mr. D and Murdoch Mysteries.
NHL Lockout: What the deal means for the CBC
The new labour deal between the NHL and its players means TV hockey ad revenue will once again be flowing into the pubcaster’s coffers.
Academy unveils star-studded partnerships
The Academy of Canadian Cinema and Television has teamed with Manulife Financial, Astral Media and Corus Entertainment, among others, to usher in the inaugural Canadian Screen Week.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
