Articles Tagged ‘Cobi Zhang’
Big changes are afoot for live sports, say media buyers
Execs say there are a whole host of benefits and issues when it comes to streamers striking deals with sports leagues.
Amazon sets date for advertising rollout on Prime
Execs from Horizon Media, Cairns Oneil, Cossette Media and Glassroom weigh in ahead of the Feb 5 launch.
How entertainment strikes in the U.S. could impact Canadian media plans
While sports, unscripted and streaming stand to gain, there are questions about potential impacts to already declining linear audiences.
Increased cord-cutting doesn’t mean the end of TV
Despite the pandemic accelerating a drop in pay TV penetration, reach remains strong and presents an opportunity for new strategies.
Radio spend is on the rebound, but is it enough?
Agency execs and media owners weigh in on WARC’s recent findings that showed promising growth in radio.
Is Numeris leaving local radio markets in the lurch?
Radio Connects is reviewing new options to provide data that’s essential to making media decisions in smaller markets.
What was missing from the U.S. Upfronts?
Horizon Canada’s Cobi Zhang on what the networks said – and didn’t say.
Horizon hires two directors as Canadian office takes shape
The outpost is staffing up amidst big wins north and south of the border.
