Articles Tagged ‘Corus Entertainment’
Corus invests in female-focused MCN
A funding round led by Corus Entertainment gives the media company exclusive rights to represent KIN’s programming (pictured) and ad opps in Canada.
Corus takes a community approach to reaching moms
A new partnership with Yummy Mummy Club aims to extend the media company’s reach to mothers through social media and branded content.
Corus to CRTC: more choice will ‘paralyze’ consumers
Corus took a largely anti-regulatory stance on Wednesday, arguing the broadcast system is working fine as-is, both from a revenue and customer satisfaction perspective. (Corus CEO and president John Cassaday pictured.)
Bell, Corus supersize HBO Canada with library deals
Throwing down the premium-content gauntlet in the race for viewer loyalty, Bell Media and Corus Entertainment have announced major new content deals with HBO.
Let’s Talk TV: The kids biz
Ahead of this fall’s CRTC hearings, a look at what a pick-and-pay world could mean for the broadcasters of kids content in Canada.
W Network steps into the kitchen
Lynn Chambers, VP of client marketing, on why the Corus channel is getting into foodie game shows with Pressure Cooker, and how lead sponsor Walmart is integrating into the show.
W Network is bonding with moms
Custom messages for Elmer’s Glue will be integrated with the network’s Saturday night movie broadcasts.
How CMT got its groove back
Programming exec Ted Ellis on audience boosts, programming changes, and the channel’s goal of being a top 10 specialty.
W Network brings Say Yes to the Dress to Canada
The Canadian version moves from Kleinfeld’s to a Toronto shop, giving it a local appeal according to channel execs.
CMT tests channel’s new direction online
The Corus channel is launching its first-ever web series, Tornado Hunters, online with plans to use it as a launching pad for an eventual broadcast slot.
Corus Entertainment swings to third quarter loss
One-time items dented the broadcaster’s bottom line, despite overall revenues rising 14%.
Edmonton Oilers extend radio deal with Corus
The six-year extension will see new programming created on all of Corus’ Edmonton stations.
Canadian Women’s Foundation shines light on human trafficking
The organization is aiming to get people involved in the issue with its new cross-platform and interactive campaign.
Making an online original push
CTV and W Network are making plays in the original content space with digital hubs and interactive series.
HBO Canada tests binge strategy with new series
The channel is launching all six episodes of new drama Sensitive Skin online and on demand following the show’s broadcast premiere.
