Articles Tagged ‘Dennis Truong’

digital trends

A Canadian POV on global digital trends

UM’s Dennis Truong explains how four forces could take shape in Canada and the implications for media planners and buyers.

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Why there always needs to be a plan for brand safety

Insurrection attempts at the U.S. Capitol highlight, once again, why buyers and brands need to stay diligent.

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Why gaming platforms could be a key alternative to IRL gatherings

With Animal Crossing parties and Fortnite family reunions on the rise, should brands develop a long-term strategy around gaming gatherings?

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Could Animal Crossing be a ‘new horizon’ for marketers?

Hellmann’s is the latest brand (of many) to integrate into the game. How has the platform changed the way marketers think of gaming?

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Should brands get in on the Houseparty?

The video chat wars are heating up – is Houseparty worth diving into even without traditional ad placements?