Articles Tagged ‘Devon MacDonald’
Ad spend accountability central in media agency reviews
The RFP process allows advertisers and agencies to agree on what effectiveness means to gauge success.
Cairns Oneil named MAOR for SickKids Foundation
The agency will be working with the foundation to help achieve its ambitious fundraising goal and new vision for Precision Child Health Care.
Media executives react to Bill C-18 agreement
Executives from IAB Canada, Dentsu and Cairns Oneil express cautious optimism about the deal reached between Google and the federal government.
Cairns Oneil makes its generative AI tool widely available
After a spring test, Nova has been enhanced with new creative and search features.
How entertainment strikes in the U.S. could impact Canadian media plans
While sports, unscripted and streaming stand to gain, there are questions about potential impacts to already declining linear audiences.
Why in-housing doesn’t have to be a dirty word
Some agencies are finding the trend presents opportunities for collaborating with clients, instead of competing with them.
How media agencies are settling in to hybrid work
With a couple of years of experience now under their belts, leaders have found models resulting in happier employees, diversified viewpoints and effective collaboration.
Media Roundtable, Part 2: Working better, together
Experts weigh in on innovation, the importance of collaborating on data and creative, and the win-win opportunity of investing in local media.
Media Roundtable, Part 1: Going back to basics in economic uncertainty
Media agency executives and brand marketers discuss what is really important to focus on when budgets tighten up.
Media Leader of the Year: Devon MacDonald transforms Cairns Oneil
In his first year, the independent agency’s president has already shaped its capabilities and grown business.
Tech layoffs are beginning to concern media agencies
With so much talent headed out the door, advertiser support and long-term innovation will likely be affected.
Musk’s takeover of Twitter causes concern in the ad world
Brand safety is unlikely on the platform if Musk opens the doors to allow the return of unvalidated speech and fake news.
Netflix launches ad-supported subscription tier
Media buyers welcome the addition of more AVOD opportunities but say expanded targeting options and subscriber audience details are needed.
Goemans takes a video-first approach to its brand repositioning
The campaign leverages TV and online channels to drive mass awareness for a big brand pivot .
Now may be the time to invest in TV advertising
The convergence of linear and CTV, with more options coming, are offering the best of both worlds.
