Articles Tagged ‘e-commerce’
Walmart Canada expands ad capabilities for marketplace sellers
The retailer’s new platform allows advertisers to buy sponsored product ads on the company’s website and mobile app.
Industry News: Hummel becomes the official kit provider of the NSL
Meanwhile, Best Buy enhances the online customer experience for third-party brands, Pluto celebrates two years in Canada, and Bell is rebranding its specialty channels.
Mplus introduces retail solution for brands to survey audiences
With the tool, brands will be able to poll their audiences across the properties they own.
Smartphones key for shopping, but still not for buying: study
Nielsen Canada found that even if Canadians aren’t buying through their devices as much as they are at the store counter, clean mobile experiences still provide a make-or-break opportunity for retailers.
ICYMI: Two Ottawa papers merge, Bell Media rebrands MMVAs
In case you missed it: The Hill Times and Embassy have merged in Ottawa, Rogers has expanded its new low-income internet option and the MMVAs have a new name.
Elle Canada gets shopping with Dior
Consumers are encouraged to click-to-buy in a new series of videos.
MEC’s prescription for a successful 2015
What are the next steps for TV, data and e-commerce? MEC Canada’s Alastair Taylor distills his agency’s trend report.
