Articles Tagged ‘Facebook’
Pick your Platform: Faris Yakob on the future potential for Facebook
The co-founder of strategy consultancy Genius Steals and former chief innovation officer at MDC Partners on the potential for a new kind of medium from the social media co, following the purchase of Oculus VR.
Bud Light Digital Dreams promotes with Snapchat
The upcoming festival is targeting different segments of its audience through their corresponding social media networks, including skewing younger with the photo-based app.
Facebook officially unveils Premium Video Ads
The social media co is introducing the ads with a list of select clients after launching in beta at the end of 2013.
Omnicom signs deal with Instagram
The year-long deal is the first of its kind for the Facebook-owned platform.
Mondelez announces partnership with Facebook
The brand is shifting more money into digital and incorporating the social media site into the core of its media planning.
Seacrest’s digital head joins Facebook for entertainment role
Ryan Seacrest Productions’ exec VP of new media, Sibyl Goldman, has left to join Facebook as the social media company’s head of entertainment partnerships.
Third quarter sees programmatic boost: report
Media Experts has released its latest quarterly report on the state of the RTB nation, saying talk about programmatic will turn to TV buying this year.
One Last Thing: Armin Huska on Facebook buying WhatsApp
We asked the chief digital officer at Mindshare Canada to share his take on the implications of the $19 billion acquisition of the mobile messaging service.
Canadian mobile Facebook usage on the rise
About 15 million Canadians access the social network through a mobile device, and about 10 million of them do so every day.
Canadian Tire to launch Facebook ads synced with TV ads
Starting today the brand will run Facebook ads within minutes of its “Celebrate” spot airing during the Olympics.
Facebook releases its first social TV data
A new white paper from Facebook and analytics partner SecondSync shows 80% of TV chatter on the social network comes from mobile devices.
Dempster’s releases full-length customizable romance novel
The 120-page novel is targeted at suburban moms to support the launch of the new Dempster’s Zero brand.
Looking forward on Facebook’s 10th anniversary
Joseph Leon, chief digital officer, Cossette, shares his thoughts on how the social network will impact advertising for years to come.
Showcase doubles down on Helix marketing
The four week national campaign uses everything from people in hazmat suits to videogame ads to promote the new sci-fi horror series.
Agencies weigh in on Facebook autoplay video ads
Michael Neale of MediaCom and Ryan Langsford of Cossette offer their thoughts on the new ad unit still being tested by the social media giant.
