Articles Tagged ‘Facebook’
CMDC Conference to open with Facebook dinner
Paul Adams will talk at the VIP event, which is centred on the theme of “The Consumer Context.”
Contiki launches YouTube-centric contest
The holiday company is putting its largest Canadian media spend behind a new contest aimed at reaching its target demo online.
Google ranked most influential brand in Canada: Study
The company ranked tops in Canada and the world, followed by Microsoft, Apple and Facebook, according to the latest edition of the Ipsos Reid study, unveiled today at FFWD Ad Week.
Million Dollar Neighbourhood adds an app
The Facebook app turns viewers into older, wiser version of themselves, and provides them with action plans, tips and advice for fiscal health.
Durex spices up the end of the Mayan Calendar
The company has launched the Durex Sexy Survival Guide as an extension of its “Savvy Lovers” campaign.
Knorr kicks off “What’s for Dinner?”
The Unilever brand’s biggest shopper marketing push to date, supported by digital and social media, helps answer the age-old question.
Kraft Dinner wants to be your last meal
The Kraft brand is capping off a year of increased digital engagement with an OOH and social campaign spoofing the end of the Mayan calendar.
Pizza Hut bottles its scent
The Yum! Brands QSR is handing out 100 bottles of pizza perfume to its Facebook fans.
Spotted! Cougar gets mobile
The footwear brand is touring Toronto with a boot truck and giving passersby the chance to become the face of its next campaign.
How Facebook’s latest changes affect brands: study
Conducted by GroupM and M80, the report shows a 38% decline in how many fans see a brand’s post since the social network altered its content controls.
Facebook launches anti-bullying app
The social media site has teamed with Family Channel, and celebrities such as Rick Mercer and the Toronto Raptors, to promote Bullying Awareness Week in Canada.
Stanfield’s takes its guy cross-country
The underwear brand is raising money for below-the-waist cancer research by taking its “guy at home” on the road this week.
Mazda goes covert
The car co has launched a digital campaign featuring undercover German engineers aimed at reframing how consumers think about the brand.
KFC weeps man tears online
Instagram and Facebook are the focus of the YUM! Restaurant brand’s latest television campaign that targets a young male crowd.
Canada’s older population leads Facebook activity: study
The report from comScore shows how over a third of Canadians aged 45-plus are users, and that the older demo is leading mobile growth on the site.
