Articles Tagged ‘GE Appliances’
Media Roundtable, Part 1: current spend trends
Industry leaders discuss which channels they’re funneling marketing funds towards.
GE Appliances details increased support for women’s national soccer team
In addition to health and wellness support during the World Cup, the funding also includes programs for future innovation.
Jungle Media wins AOR duties for GE Appliances Canada
The agency will handle all planning and buying duties, with an eye towards increasing the brand’s digital presence.
GE Appliances offers to boost sponsorship to settle Canada Soccer dispute
The brand says doing something to improve equity would ensure its sponsorship reflects its values.
GE Appliances signs on to sponsor Canada Soccer
The new official appliance partner of Canada’s national team will bring a fully integrated activation ahead of World Cup qualifiers.
GE Appliances strikes another soccer deal
The brand has chosen to focus more on soccer sponsorships than other more high-profile sports in an effort to engage with a family-friendly game.
GE Appliances and Toronto FC expand partnership
The brand is aiming to broaden its reach to a broader, more diverse audience with soccer sponsorship.
GE Appliances enters sports sponsorships with TFC deal
The diverse reach of soccer is the main motivator behind the alignment, which will focus on in-stadium activations as well as grassroots efforts.
