Articles Tagged ‘John St.’
Tetley Canada speaks to the mind, body and spirit
The brand is shifting its messaging from promoting one tea at a time to multiple, and is using a mix of TV and social media to reach a broad target of women aged 24 to 54.
Social analytics platform Source Metrics launches
The new Ottawa-based tool is meant to provide real-time measurement and tracking of a brand’s social marketing campaign.
Wiser’s gets Spiced up
To compete against the influx of flavoured spirits, the brand has launched a new product and campaign targeted to a younger audience.
Cashmere speaks up for the Canadian Breast Cancer Foundation
The Kruger Products brand is showing more love for its partner foundation by placing ads that promote its limited-edition Pink Cashmere product in French Canada.
Everything must go at Zellers
The Canadian retailer launched its third and final farewell Facebook campaign that will allow fans to adopt Zeddy and win weekly prizes.
Canada lands 14 shortlist nominations in the Cannes Film category
BBDO leads the pack with three spots, while John St., Dare, Taxi and Lg2 are among the other agencies with shots at Lions.
Tetley Infusions fires off a webcast
Firefighters go head-to-head in an online audition that will have consumers choose who will be a part of the brand’s Rescue Squad.
ING’s explosive branding
A brand revamp by new AOR John St. positions the financial institution as a modern alternative to the big five banks.
Mitsubishi offers electric car therapy
The car co is targeting consumers who are wary about potential shocks from driving an electric car with a new campaign.
WWF wants you on the team
The environmental organization is taking a light-hearted approach to reminding consumers of Earth Hour.
Seven Canadians named Cannes judges
Top creatives and execs from agencies including ZenithOptimedia, John St., DDB and Leo Burnett will have their say at the festival this summer.
Brands launch pre-Super Bowl blitz
MiC asks industry members to weigh in on the value of releasing big budget ads online before Super Sunday.
LIFT brings CASSIES cases to life
The day after the awards, some of the big winners revealed their strategies for creating truly effective work.
App-etite: Rethink creates awareness with hunks
The charity launched an app that has near-naked men reminding women to touch, look and check their breasts.
John St. wins big at AToMiC Awards
Stanfield’s Guy at Home in his Underwear takes the top prize at the show that celebrates media, technology, innovation and content.
