Articles Tagged ‘jungle media’
Ikea promotes its pages
The company is promoting its 2014 catalogue with a new OOH, TV and social media campaign.
Dentyne launches Rush
The Mondelez Canada brand has kicked off its new line with a millennial-targeting TV spot set in a ping pong bar.
Facebook partners with small businesses
Group marketing solutions director Alfredo Tan tells MiC about Grand for Good, a program that aims to pair small business owners with media agency mentors in the Greater Toronto Area.
Hard-hitting animal rights ads: MiC’s Global Tour
Jungle Media’s Sheri Metcalfe weighs in on print ads from Wildlife Friend Foundation, Conservation International and PETA.
Vision7 Media adds chief digital officer
The company has hired UK import Joseph Leon to the full-time role.
Okanagan Spring Brewery stays pure
The beer’s first national campaign attempts to connect with consumers on an emotional level.
Vision7 Media’s new president on why he came to Canada
David Jowett, who joined the company from the UK, tells MiC what he is most excited about, and the biggest challenges ahead in his new role.
Vision7 Media names new president
Former Aegis Media president of global clients David Jowett joins the agency and succeeds Pierre Delagrave, who is moving into a new role.
Destination BC brings the ocean to the Toronto Star
The tourism company is targeting city dwellers with sea-inspired paper wraps and newspaper boxes that emit orca whale sounds.
Next Media Stars: Jacquie Albrecht drives metrics forward
The Jungle Media digital specialist is pushing for more relevant measurements for her clients in Vancouver, including recent work with the BC Honda Dealers Association.
Cossette makes lunch easier
The agency and all its Vision7 counterparts have launched an app called Lunch Pail, to make lunch time simpler in Liberty Village.
Ikea plays with its food
The furniture retailer has launched a new food idiom-filled TV spot which centres on the kitchen.
The end of the world as we know it: MiC’s Global Tour
UM’s Shelley Smit and Jungle Media’s Brooke Leland weigh in on the ways that brands such as Jell-O and Lynx have used the impending apocalypse to reach consumers.
Prairie Milk gets catty with app launch
The dairy farmer organization targets youth with a new Milk vs. Cats app.
Jungle Media takes Media Agency of the Year
The agency walked away with Gold at last night’s awards, with DDB and Tribal DDB taking Agency of the Year and Digital Agency of the year, respectively.
