Articles Tagged ‘JWT’
Canadians invited to discover America
Brand USA has rolled out its first global marketing campaign that forgoes scenes of famous landscapes and highlights the unfamiliar instead.
Ann Mack talks trends in social media
JWT’s director of trendspotting discusses the move to embrace screen distraction and the growing importance of “water cooler” advertising.
Mazda’s new campaign has retro roots
The car co references ’70s TV classic The Six Million Dollar Man to launch its 2013 Mazda CX-5.
Canadian Film Festival goes big and comes home
The fest is back after a three-year hiatus, with a bigger marketing plan that includes TV spots, print and online ads.
University of Toronto sets the bar
With the help of agency JWT, the university launches a five-year campaign with a goal to raise $2 billion.
Shifting focus for back to school
Brands including Best Buy, Walmart and Staples Canada are targeting kids as they head back to the books this fall.
Blog: Canada hits a Cannes goldmine
Media Experts CEO Lauren Richards shares some of her favourite Cannes pieces and touts Canada’s award-winning ways so far this week.
