Articles Tagged ‘JWT’


Walmart brings Smiley out of retirement

The retailer’s mascot quietly returns to support a month-long price roll-back promotion.

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Spotted! Mazda puts moviegoers in the driver’s seat

The car co has launched a Mazda 6 Virtual Test Drive at Cineplex theatres in Quebec.

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Skinny Cow launches Oscar-worthy campaign

The Nestle brand, targeted at women, used a TV spot during the Academy Awards to introduce its new line of chocolate treats.


Tylenol shoots down your excuse

The Johnson & Johnson brand is getting cheeky with pain relief for Valentine’s Day.


Walmart Canada launches a magazine with Rogers Media

The Walmart Live Better magazine will be distributed in-store, online and through an iPad app.


JWT launches its 2013 trend list

Play, predictive personalization, stress and the link between health and happiness top the agency’s annual report.


Mazda goes covert

The car co has launched a digital campaign featuring undercover German engineers aimed at reframing how consumers think about the brand.


SickKids bands together

The foundation returns to its roots for a new multi-platform awareness campaign.


HSBC launches global review

The bank, which works with Mindshare and JWT in Canada, is reviewing its media and creative agencies.

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ParticipACTION gets in the app game

The non-profit is asking parents to upload games they played as children to a web-based app, helping others to get their kids outside and active.


Dempster’s gets down to earth

The Canada Bread-owned brand is casting a wide net with a campaign that takes a different approach to promoting its popular product.

Walmart decisions

Walmart checks off its school shopping list

The retailer has been promoting its back-to-school offerings with a campaign that features different product categories in two-week intervals.


Smirnoff shifts to summer to increase sales

The Diageo brand targets the early-summer season for the first time, with a Canadian-specific TV and digital campaign.


Reactine sides with sufferers

The Johnson & Johnson brand has released a new batch of OOH and TV spots which take allergy symptoms seriously.


Walmart searches for Mom of the Year

The retail giant makes its first foray onto Facebook and introduces a new program celebrating Canadian mothers.