Articles Tagged ‘JWT’

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Walmart brings Smiley out of retirement

The retailer’s mascot quietly returns to support a month-long price roll-back promotion.

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Spotted! Mazda puts moviegoers in the driver’s seat

The car co has launched a Mazda 6 Virtual Test Drive at Cineplex theatres in Quebec.

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Skinny Cow launches Oscar-worthy campaign

The Nestle brand, targeted at women, used a TV spot during the Academy Awards to introduce its new line of chocolate treats.

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Tylenol shoots down your excuse

The Johnson & Johnson brand is getting cheeky with pain relief for Valentine’s Day.

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Walmart Canada launches a magazine with Rogers Media

The Walmart Live Better magazine will be distributed in-store, online and through an iPad app.

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JWT launches its 2013 trend list

Play, predictive personalization, stress and the link between health and happiness top the agency’s annual report.

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Mazda goes covert

The car co has launched a digital campaign featuring undercover German engineers aimed at reframing how consumers think about the brand.

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SickKids bands together

The foundation returns to its roots for a new multi-platform awareness campaign.

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HSBC launches global review

The bank, which works with Mindshare and JWT in Canada, is reviewing its media and creative agencies.

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ParticipACTION gets in the app game

The non-profit is asking parents to upload games they played as children to a web-based app, helping others to get their kids outside and active.

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Dempster’s gets down to earth

The Canada Bread-owned brand is casting a wide net with a campaign that takes a different approach to promoting its popular product.

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Walmart checks off its school shopping list

The retailer has been promoting its back-to-school offerings with a campaign that features different product categories in two-week intervals.

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Smirnoff shifts to summer to increase sales

The Diageo brand targets the early-summer season for the first time, with a Canadian-specific TV and digital campaign.

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Reactine sides with sufferers

The Johnson & Johnson brand has released a new batch of OOH and TV spots which take allergy symptoms seriously.

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Walmart searches for Mom of the Year

The retail giant makes its first foray onto Facebook and introduces a new program celebrating Canadian mothers.