Articles Tagged ‘Leo Burnett’
Mexico Tourism Board shows off its cities
The latest campaign marks one of the board’s largest ad spends in recent years, with a heavier than usual TV buy across conventional and specialty channels.
VH Sauces partners with Shaw to inspire
The brand has launched a refresh campaign with the media co’s Food Network Canada celebrity chef Roger Mooking for TV, digital and in store.
Ikea promotes its pages
The company is promoting its 2014 catalogue with a new OOH, TV and social media campaign.
Shaw Media and Yellow Pages Group partner for new ad opps
The deal includes show-specific overlays inserted into programs on HGTV Canada and Food Network Canada.
Canada in Cannes: How to win in 2014
The Canadian judges from this year’s festival on what they observed, and how agencies can create more work that gets noticed.
GMC inks sponsorship deal with Montreal Alouettes
The two-year partnership will see the automotive brand activate on TV and in-stadium.
Canada shortlisted for three Media Lions
Touche! PHD, Leo Burnett and Grey Canada are all in the running for Cannes Lions, with Canada taking 10 shortlist mentions overall at the festival on Monday.
Yellow Pages Group meets Toronto’s neighbourhoods
The brand is promoting its app exclusively in the GTA with a campaign that relies primarily on location-based mobile advertising.
AToMiC Awards finalists revealed
Leo Burnett and Ikea Canada take the most nods, with John St., Taxi, Tribal DDB and Zulu Alpha Kilo also earning multiple finalist mentions for the awards, which will be handed out May 23.
Yellow Pages continues its mobile-focused rebrand
The second phase of the “Meet the new Neighbourhood” campaign focuses on the brand’s app and its features.
Firestone gets rugged with new campaign
The Bridgestone brand is returning to TV for the first time in recent years to highlight the integral role its tires play in a car’s performance.
Spotted! The Walking Dead’s gruesome countdown
A new installation by Leo Burnett promoting the AMC show’s winter premiere gives passersby a chance to win a lopped off finger or get their photo taken with a zombie.
Ikea plays with its food
The furniture retailer has launched a new food idiom-filled TV spot which centres on the kitchen.
Maynards and The Hive win big at the PROMO! Awards
The agency picked up Best of Show and four Gold awards, while Leo Burnett was another big winner for work with Ikea and Raising the Roof.
Bleublancrouge takes Best of Show at the Extra Awards
The agency also won Gold for the Montreal Gazette‘s “Tweet Edition” campaign at Newspapers Canada’s annual awards for creativity in newspaper advertising.
