Articles Tagged ‘Leo Burnett’

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Virgin Plus taps into the Olympics for high visibility

The brand is trying some new tactics for broad, yet more targeted reach at the same time.

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Metrolinx uses Instagram’s new Reels to reach youth

Launched this summer, the short Reels videos may be a good way to reach the Tik Tok crowd.

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Roundtable Pt. 2: Leading amid uncertainty

Our panel of industry experts talk communication and testing testing testing!

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Roundtable: Rehearsing for a future you can’t predict

Agency and brand leaders discuss scenario planning amid continued uncertainty in our final roundtable for 2020.

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Bell Media takes CHUM FM to the streets with rebrand

Rob Farina says experiential and social will play a big part in the station’s new brand identity.

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Spotted! A transit shelter that keeps you warm

Ikea Canada has brought the feeling of being wrapped in a blanket to a Toronto OOH ad.

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AToMiC Awards 2017 jury revealed

Check out the industry folks who will determine the best collaboration work in advertising, media and tech.

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Kraft Heinz returns to tightened media model with TSN

The brand’s marketing director Joanna Milroy on how Kraft Heinz Project Play fared in its first year, and how it has changed for its second edition.

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The Canadian 2016 Webby Award winners

The National Film Board of Canada nabs six awards, Toronto’s Secret Location won two and Leo Burnett picked up one. (NFB’s Way to Go pictured.)

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Spotted! Bell Fibe targets tummies

The telco has launched a direct mail (and pizza) campaign to entice residents in Bell Fibe-connected buildings.

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Touche! wins Media Agency of the Year

Leo Burnett won Agency of the Year, while DDB/Tribal Worldwide nabbed the top Digital prize and MSLGroup took PR.

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Carmilla snags PROMO! Awards Best of Show

The web series from Kimberly-Clark and Geometry Global took the top prize, while Leo Burnett, Zulu and Taxi also won big.

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Ikea wants more action

Going for more than inspiration, the company has launched a cross-platform campaign around the release of its latest catalogue.

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Canada has three chances at Media Lions

Nominations have been announced for Media, Outdoor and PR, while Canada is shut out of Creative Effectiveness.

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Ubisoft and SickKids win big at the AToMiC Awards

The brands and their agencies, Publicis and JWT, took home top honours at last night’s award show.