Articles Tagged ‘Lowe Roche’


How the Canadian Cancer Society is targeting digital natives

The org has launched one of its first fundraising media pushes with its new “Fearless Challenge,” encouraging those who live online to share their experiences for a good cause.


Canada up for six Media Lions in Cannes

The Cannes shortlists for Outdoor, Media, Mobile and Press are out, with zero mention of Canadian work in the latter category.


AToMiC shortlist: part five

The fifth list of finalists reveals potential prize-takers in the experiential category.


UM Canada hires a VP of strategy

Richard Fofana, who has previously worked with agencies including Lowe Roche, Taxi 2 and ZenithOptimedia joins the Mediabrands’ agency in the new role.


Spotted! Fuzz Wax Bar’s communal wax party

The company brought its services to the street with a coupon giveaway in Toronto.


Spotted! The Becel Ride for Heart uses pedal power

Pedal wraps were placed on bikes around Toronto to drive sign-ups for this weekend’s charity ride.


AToMiC Awards finalists revealed

Leo Burnett and Ikea Canada take the most nods, with John St., Taxi, Tribal DDB and Zulu Alpha Kilo also earning multiple finalist mentions for the awards, which will be handed out May 23.


Heart and Stroke Foundation works with time

The organization has launched a new campaign that urges Canadian baby boomers to take action and “Make Health Last.”


Lowe Roche ups the integrated ante

CEO Monica Ruffo speaks to why the agency appointed Richard Fofana as the new VP planning and integrated strategy.

TFO truck

TFO targets French and English speakers

The pubcaster’s new campaign with Lowe Roche builds on its rebrand earlier this year.


Pfaff Auto starts a Twitter race

The auto company is rewarding avid Twitter users with the chance to win a 2013 Audi A4 if they rack up an additional 2,500 followers.

Purina 2

Purina looks for action on Corus properties

Corus worked with Purina and ZenithOptimedia to create a CPA buy which monitors channels hourly to allocate ad placement.


Pfaff Porsche gets personal

Lowe Roche CEO Monica Ruffo tells MiC about the results from its ultra-personal direct mail campaign.


BBDO and Lowe Roche win Bronze Lions at Cannes

Skittles’ “Touch the Untouchable” and O.B.’s “Personal Apology” take home the first Canadian hardware in Promo and PR, respectively.


Canada picks up 30 shortlist mentions

Canada brought in eight Media shortlist mentions among a roster of Mobile, Press and Outdoor nominations that has Leo Burnett in the lead with six chances at Lions.