Articles Tagged ‘Matterkind’
IPG Mediabrands merges Kinesso, Reprise and Matterkind
Matt Ramella, president of Reprise Canada, has been named as Canadian CEO of the new agency.
Matterkind goes with Samsung DSP
Fellow IPG agencies UM and Initiative will also have access to the added intelligence from the connected TV platform.
Kinesso and Matterkind round out leadership teams
Christy MacLeod, Erin Rhan and Michelle Primrose will be helping the two teams collaborate and deliver tech solutions in Canada.
Roku Canada extends OneView partnership with Matterkind
IPG’s addressable specialists will get access to first party data on the ad platform through 2023.
Roku brings its omni-screen digital ad platform to Canada
OneView allows advertisers to plan, buy and measure across streaming and CTV formats, as well take a holistic view of an audience.
Behind Google’s new FLoC timeline
Delaying the phaseout of cookies is being received by the industry as a “gift of time” to get strategies for the new world of targeting right.
Matterkind and GumGum join forces on exclusive new ad unit
The format will frame mobile screens and allow users to swipe between multiple offerings.
