Articles Tagged ‘Max’

OITNB

How Groupe V doubled Max’s audience share in two years

The specialty channel reflects on its pivot to focusing on scripted content, and how the future is shaping up.

milkovi-602824-unsplash

Groupe V launches multi-platform ad offering

With the new offering, brands can now advertise simultaneously across Groupe V’s linear and digital channels during a primetime slot.

Catherine Vidal

Groupe V beefs up its content team

Former Corus acquisitions director Catherine Vidal will develop V, Max, MusiquePlus and Noovo.ca.

MING-NA WEN, HENRY SIMMONS

How Groupe V aged down Max

Content GM Jacques Mathieu said the strategy to acquire content across numerous genres may be atypical for specialty, but in the Quebec market, it works.

Max TV

MusiMax rebrands as Max

Realizing that two music channels in the market was two too many, Groupe V Media has charted a new course for Max.