Articles Tagged ‘MEC’

AlfredoTan

Facebook partners with small businesses

Group marketing solutions director Alfredo Tan tells MiC about Grand for Good, a program that aims to pair small business owners with media agency mentors in the Greater Toronto Area.

New Bio photo pele 3.28.13

MEC launches Momentum

The media agency’s global director of integrated planning tells MiC about the new study that examines the global purchasing decisions of consumers.

beer fridge

Molson Canadian shows its pride

The beer brand has launched a pair of initiatives for Canada, including a revival of its “I Am Canadian” brand message.

MolsonCanadian

Molson launches a cider

The brand has kicked off promotions for its Molson Canadian Cider, asking consumers to “Change it Up” and try the new offering.

Coronapaintparty

Spotted! Corona throws a colourful party

The brand extended its “Live Mas Fina” brand campaign with a paint party and live concert in Toronto.

MolsonCanadianWheat

Molson Canadian goes natural for Wheat

The beer co is aiming to reach a different audience and occasion with the new launch, which hits shelves this week.

Corona

Corona lives it up

The Molson brand has launched a new multi-screen campaign targeting a younger-than-usual audience and encouraging them to live the good life.

ad-pecker

Playtex gets cheeky for new launch

The brand has brought a innuendo-filled campaign to Canada to launch its new Fresh + Sexy wipes.

HeinekenInteractiveWall

Heineken breathes life into OOH

The beer brand has launched a new campaign, which aims to get people interacting with its ads.

JeffLancaster

GroupM rebrands its search marketing division

Outrider Canada will be changed to Catalyst Canada with Jeff Lancaster staying on as CEO.

Joe Kowan

MEC hires digital trading lead

Joe Kowan is joining the GroupM agency as practice lead, digital trading and activation.

Stylish retro TV

Integration inspiration: US reality show imports

Lauren Richards and execs from MEC and MediaCom weigh in with potential activations on the Canadian versions of The Amazing Race and Big Brother.

Heineken2

Heineken builds a train

The beer brand has placed a clear train car in Toronto’s Union Station to attract commuters and promote its Crack the Case game.

Rickardsoakhouse

Rickard’s settles in for winter

The Molson Coors brand unveils its second seasonal beer and tells MiC about its big plans for 2013.