Articles Tagged ‘Media Technology Monitor’
How YouTube fared in Canada in 2020
Children and their parents remain a big audience for the platform and many turn to it for music over other audio streaming options.
Netflix has a hold on French Canada; Comedy rules for podcasts
The Media Technology Monitor’s latest report offers a glimpse into how Canadians are engaging with the newest kinds of media.
Who bears the responsibility for fake news?
Media Technology Monitor finds Canadians still trust traditional news sources but lay repsonsibility for fake news at the hands of others.
TV and digital outpacing print news: study
TV and digital outlets top sources for Anglophones, 20% of whom consider themselves news enthusiasts.
How the digital audio wave compares to digital TV
A new report surveyed radio consumers 18-plus finding just one-fifth listen online and the car remains the most common place to tune in.
Who is ‘teched in’ among Canadians?
Just under one-tenth of Canadians own five major tech devices, but they’re rabid media consumers and big spenders.
Audio, smart speakers and OTT all on the rise: report
Music and video streaming are the standard for more than two-thirds of the country, according to the latest MTM Sneak Peek Report.
Weather more popular than social on mobile: study
New study finds communication still the most frequent activity, iPhones the brand of choice.
Tablet ownership peaks as market saturates: study
Users still love tablets for video, but less so for audio and news.
Francophones lagging in podcast adoption
MTM survey finds lack of French-language content may be to blame.
Kids are tech-savvy, but some are still traditionalists: study
Children under 17 are streaming music and podcasts in big numbers, but some stereotypes don’t hold up.
Who’s ditching traditional TV in Canada?
While Netflix leads the charge for OTT, a new study by the MTM proves that income is not a major factor in choosing digital over TV.
Families with young kids eschewing landlines, traditional TV: study
The MTM’s latest report found many Canadian families with kids under 7 are cellphone-only households without a TV subscription.
Facebook reigns supreme with Canadians: study
Despite being most popular, the MTM’s study confirmed the trending stereotype that Facebook is most popular with older users.
Linear and online content mix well: study
According to the Media Technology Monitor, nearly half of Canadians consume a healthy diet of both traditional and digital media.
