Articles Tagged ‘Media Technology Monitor’
TV and OTT subscriptions almost equal: study
Plus, Amazon Prime and Sportsnet Now are making waves.
Pirating isn’t only for the cord-cutters: study
According to the MTM, many people who pirate subscribe to OTT or TV, and have high household incomes.
Netflix rules for drama, CBC for online news: study
The CBC was the most popular source of news content, according to the latest report from Media Technology Monitor.
E-sports consumption is still a niche: study
Online gamers are big consumers of tech and media compared to the general population, according to Media Technology Monitor.
Who are Canada’s ‘four screen’ Anglophones?
The report, “Four Screen Anglophones,” looks at how the English-speaking Canadian market utilizes multi-screens.
MTM reports uptick in cable cutting
In a survey among Anglophones, 73% said they were paying for cable, satellite or fibre optic – down from 78% last year.
How French and English Canadians’ media habits compare
The Francophone version of MTM’s Technology Through the Ages study shows reaching millennials in French Canada is a different ballgame.
MTM tracks media, tech use among age groups
A large-scale survey of boomers, seniors and millennials paints a picture of how media is adopted by English-speaking Canadians.
TV stays steady even as OTT rises: study
How do Canada’s various Anglophone markets differ in media use? The MTM’s latest study shows TV is the most consistent media.
Who is the modern Canadian news consumer?
A new study by the MTM shows that Canada’s most active news readers skew older, are more educated and more affluent.
Just who is the mobile-only Canadian?
Media Technology Monitor’s latest survey profiles the quarter of Canadian households that have gone landline-free.
Social networking continues to rise: study
The MTM’s newest study found that social networking has not plateaued just yet, and usage is almost even on desktop and mobile.
Online video penetration flat: study
The number of Canadians watching online video hasn’t changed since 2015, although those who do watch are watching more.
As alternative services gain popularity, radio remains dominant: study
The market penetration of both online radio and traditional receives have held steady over the past few years – but the heaviest consumers aren’t exclusive to one platform.
Cable in decline, but still the number-one TV delivery method: study
Three quarters of Canadians still pay for TV in some form and most prefer cable. But fibre optic share is steadily rising.
