Articles Tagged ‘MindShare’
Ford launches a doubleheader campaign
The car maker is using a localized TV and in-arena campaign to promote its contest that gives children’s hockey and basketball teams a chance to train like pros.
NHL’s brand image tarnished, not ruined: pundits
Maxus Canada’s Ann Stewart and Mindshare’s Lina Alles weigh in on ways the league can lure fans and advertisers back to the game.
GroupM rebrands its search marketing division
Outrider Canada will be changed to Catalyst Canada with Jeff Lancaster staying on as CEO.
Blog: Mindshare’s Heather Dawson on her first trip to CES
The digital director takes MiC through her first trip to the Las Vegas-based show.
Axe launches out of this world promotion
The men’s grooming brand is using a global campaign to support its new Apollo product line, as well as a contest that will send 22 people into space.
Knorr kicks off “What’s for Dinner?”
The Unilever brand’s biggest shopper marketing push to date, supported by digital and social media, helps answer the age-old question.
Ford Canada gets social with zombies
The car co has partnered with YouTube star Patrick Boivin to produce spots showing off its 2013 Ford Escape.
LG debuts an emotionally-driven campaign
The brand aims to connect emotionally with a new multi-platform campaign, which includes lower-third ads running during shows on CTV and Citytv.
Olive Media adds staff
A new national sales manager is one of five recent hires at the company.
HSBC launches global review
The bank, which works with Mindshare and JWT in Canada, is reviewing its media and creative agencies.
Ford Fusion promotes with Dragons
The car co has signed on as a first-time sponsor, and Scotiabank is back for a second year with CBC’s Dragons’ Den.
Walmart checks off its school shopping list
The retailer has been promoting its back-to-school offerings with a campaign that features different product categories in two-week intervals.
GroupM names chief digital investment officer
Ari Bluman has been named to the new position, responsible for digital media strategy covering all of North America.
The Verdict: Fashion magazines
MiC reports on September issue pages and talks with experts at Mindshare and Media Experts about social tactics and low digital subscription rates.
GroupM reduces global ad spend forecast
The company has revised its numbers based on factors including a loss of economic momentum.
