Articles Tagged ‘NHL’
NHL Playoffs score big with viewers: BBM
CBC’s hockey coverage netted 2.04 million viewers, while TSN’s was the top weekly program for May 27 to June 2.
NHL Playoffs score big: BBM
Game seven between the Toronto Maple Leafs and Boston Bruins netted 5.16 million viewers, while round two of the playoffs was the top weekly program for May 13 to 19.
CBC TV audience decline sparks pre-upfronts debate
The pubcaster spars with Barry Kiefl’s media trends blog over the impact of the fall 2012 NHL lockout on overall viewership.
Spotted! Budweiser builds NHL playoffs buzz
The Labatt brand opened pop-up stores in Toronto, Montreal, Vancouver and Ottawa this weekend to promote its Red Lights.
Sportsnet inks deal for NHL Winter Classic doc series
The Rogers sports property has exclusive multimedia rights to the series, which will follow the Maple Leafs and Red Wings as they prepare for the game.
Digital strategies must emphasize tangible ROIs
At the Digital Media Summit, Rogers’ Shelagh Stoneham said advertisers must work harder than ever to find the right media mix despite stagnant ad budgets.
CTV reduces Big Bang Theory on Saturday nights as NHL returns
The CBS comedy is now airing at 10 p.m. and 10:30 p.m. Saturdays, and it remains a top-rated series with its first episodes of 2013.
NHL broadcasters prepare for puck drop
Sportsnet, TSN and CBC talk to MiC about their post-lockout media strategies to promote the 2013 NHL season.
Hockey Night in Canada rolls out anniversary season
The pubcaster will introduce a new second-screen experience sponsored by Budweiser to engage fans as the 60th season of the NHL double-header returns to air.
NHL’s brand image tarnished, not ruined: pundits
Maxus Canada’s Ann Stewart and Mindshare’s Lina Alles weigh in on ways the league can lure fans and advertisers back to the game.
RDS to produce series with Montreal Canadiens
The broadcaster is working with the NHL team on 24CH, which will offer fans behind-the-scenes coverage of the entire Habs season on mobile, digital and TV.
NHL Lockout: What the deal means for the CBC
The new labour deal between the NHL and its players means TV hockey ad revenue will once again be flowing into the pubcaster’s coffers.
Kraft Canada alters its hockey strategy
The brand has cancelled its Hockeyville program due to the NHL lockout and has launched Kraft Hockey Goes On in its place.
Sportsnet petitions for the love of hockey
The sports channel played an impromptu game of hockey inside a Toronto mall to promote its online petition to bring back the game.
Specialty channels siphoning lost Hockey Night in Canada viewers
The NHL lockout has Canadian eyeballs moving to Teletoon and YTV to watch movies, The Comedy Network for laughter, and Sportsnet and TSN.
