Articles Tagged ‘NHL’
TSN unveils sponsor slate for NHL coverage
New partner Scotiabank is the presenting sponsor of Wednesday Night Hockey, while Kia, Tim Hortons, Moxie’s and General Motors are back for another season.
Molson makes the sacrifice
The brand kicked off its hockey program last night, with a focus on TV, digital and social, and will look to ramp up its activity leading up to and during the Sochi Olympic Winter Games.
Future Shop teams with the Montreal Canadiens
The company has partnered with the NHL team to target hockey fans and families with activations at the arena.
NHL announces major personnel shifts
Among those promoted is David Lehanski, who will become the league’s SVP of integrated sales.
TSN to air 150 NHL games during 2013-14 season
Rival Sportsnet, which will unveil its complete upcoming NHL season schedule today, plans to air around 250 live games.
Stanley Cup Finals win top ratings: BBM
CBC’s hockey coverage netted 2.57 million viewers, while The Big Bang Theory was the top daily show for the week of June 10 to 16.
NHL Playoffs remain on top: BBM
CBC’s hockey coverage netted 2.24 million viewers for the week of June 3 to 9, while The Big Bang Theory was the top daily show.
Budweiser signs multi-season agreement with NHLPA
The deal will allow the beer brand to leverage the organization’s trademarks, as well as NHL players, in its traditional and experiential activations.
NHL Playoffs score big with viewers: BBM
CBC’s hockey coverage netted 2.04 million viewers, while TSN’s was the top weekly program for May 27 to June 2.
NHL Playoffs score big: BBM
Game seven between the Toronto Maple Leafs and Boston Bruins netted 5.16 million viewers, while round two of the playoffs was the top weekly program for May 13 to 19.
CBC TV audience decline sparks pre-upfronts debate
The pubcaster spars with Barry Kiefl’s media trends blog over the impact of the fall 2012 NHL lockout on overall viewership.
Spotted! Budweiser builds NHL playoffs buzz
The Labatt brand opened pop-up stores in Toronto, Montreal, Vancouver and Ottawa this weekend to promote its Red Lights.
Sportsnet inks deal for NHL Winter Classic doc series
The Rogers sports property has exclusive multimedia rights to the series, which will follow the Maple Leafs and Red Wings as they prepare for the game.
Digital strategies must emphasize tangible ROIs
At the Digital Media Summit, Rogers’ Shelagh Stoneham said advertisers must work harder than ever to find the right media mix despite stagnant ad budgets.
CTV reduces Big Bang Theory on Saturday nights as NHL returns
The CBS comedy is now airing at 10 p.m. and 10:30 p.m. Saturdays, and it remains a top-rated series with its first episodes of 2013.
