Articles Tagged ‘Nuit Blanche’

Hendrick’s hot air adventure finds success

The brand built on its tradition of “unusual” experiential marketing at Toronto’s Nuit Blanche festival.

ICYMI: Scotiabank Nuit Blanche sponsors, Facebook expands Blueprint

In case you missed it: Facebook’s education program is adding new courses and Scotiabank Nuit Blanche has released its slate for sponsors for this year’s event.

Spotted! Renova builds a paper garden

The coloured toilet paper brand took to the streets during Toronto’s Nuit Blanche, turning 15,000 rolls of its product into a life-sized topiary garden at Nathan Phillips Square.

H&M gets artsy with Scotiabank Nuit Blanche

The fashion retailer is working with local artists to host its own interactive multimedia installation at its flagship store at Yonge and Dundas Streets in Toronto.

Scotiabank brings out its creative side

During Nuit Blanche the bank reversed the roles of spectator and artist with its sponsor installation.