Articles Tagged ‘PWHL’
Media Moves: DOOH company Vertical Impression expands reach
Meanwhile, Plus Company launches integrated media entity and PWHL partners with Fanduel.
Intact becomes a founding partner of the PWHL
The company will work with the league to create programs that expand access to games for disadvantaged youth.
PWHL extends its sponsorship deal with Bauer
The hockey equipment and apparel brand will be the exclusive supplier of jerseys beginning the 2024-25 season.
The PWHL cuts deal with Bic
The Soleil Escape is the official razor of the PWHL in Canada.
Hyundai enters the women’s hockey game as PWHL sponsor
The automaker plans to run commercials promoting the league’s inclusiveness and diversity.
Molson becomes a PWHL sponsor and launches See My Name campaign
The beer brand is looking to increase awareness of the league by sponsoring the space above PWHL jersey numbers, usually covered by the players’ hair.
Mattel Canada becomes a sponsor of the PWHL
As part of the partnership, a series of kid-friendly videos will be aired on broadcasters and social media platforms.
NHL and partners take over Toronto for All-Star Weekend
The 2024 Hyundai NHL Fan Fair and 2024 NHL All-Star Weekend is bringing dozens of branded events and activations to the city.
Pizza Pizza partnering with the PWHL
The pizzeria continues its long history of sponsoring professional hockey.
Re/Max becomes PWHL’s first official realtor
The real estate company has acquired marketing rights to the league and will run ads on select PWHL partner broadcasters and in playing fields in 2024.
Air Canada and Rogers partner with the PWHL
The deals with the airline and telco include a social campaign and behind-the-scenes content around the Professional Women’s Hockey League’s players.
Professional Women’s Hockey League unveils its name and teams
Toronto, Montreal and Ottawa are among the six cities that will host teams when play begins in 2024.
