Articles Tagged ‘PWHL’
The big winners at strategy’s 36th Agency of the Year awards
Starcom, Cossette Media and Initiative topped the Media category.
Women’s pro sports market has doubled in Canada: report
The industry is on track to reach $570 million by 2030, according to Canadian Women & Sport’s new research.
Sports Moves: PWHL, NBA ink skincare brand sponsorships
Aveeno Canada teams up with women’s hockey, while CeraVe partners with men’s basketball.
New DoorDash Canada campaign delivers women’s pro sports
The platform is bringing its sponsorship of the PWHL, NSL and WNBA together with restaurants that commit to promoting them.
Upfronts 2025: Amazon Canada unveils interactive video ads, pause ads
The streamer’s inaugural Canadian presentation also included a new NBA partnership.
Industry News: Lego celebrates hockey with immersive brand experience
Meanwhile, PWHL Unity Games will feature artwork by an Indigenous artist and special appearances.
PWHL stars join Bravado Designs’ team of brand ambassadors
The brand became a league’s official bra partner last December.
BIC Soleil returns as official razor of the PWHL
The brand plans to launch different contests during TV timeouts, which have moved to an animated version this season to attract more fans.
The data: women’s hockey is gaining ground
Vividata says the PWHL continues to gain momentum with a fanbase already 25% of the size of the NHL.
The PWHL signs sponsor deals with Bravado Designs and Goodlife
The new partnerships add to a hefty roster of brands collaborating with the league.
Media Moves: DOOH company Vertical Impression expands reach
Meanwhile, Plus Company launches integrated media entity and PWHL partners with Fanduel.
Intact becomes a founding partner of the PWHL
The company will work with the league to create programs that expand access to games for disadvantaged youth.
PWHL extends its sponsorship deal with Bauer
The hockey equipment and apparel brand will be the exclusive supplier of jerseys beginning the 2024-25 season.
The PWHL cuts deal with Bic
The Soleil Escape is the official razor of the PWHL in Canada.
Hyundai enters the women’s hockey game as PWHL sponsor
The automaker plans to run commercials promoting the league’s inclusiveness and diversity.
