Articles Tagged ‘Quebecor’
Broadsign Reach, Campsite add Quebecor OOH to platforms
With the 133 digital screens centrally located in high-traffic areas, VP Edith Gagné says this is a win all around.
Media down at Quebecor, but telco business strong
Live sports cancellations hurt the company’s TV business from an ad perspective, but other results indicate the appetite for TV is still strong.
ICYMI: Quebecor gets targeted, Edmonton CFL team responds to branding pressure
Plus, two popular dramas are returning to CBC.
Quebecor takes its OOH programmatic
This year has been all about making the company a better destination for omnichannel plannin.
Quebecor adds new sales leader
The sales and media vet will work to optimize revenue across Quebecor’s multiplatform network.
TVA focuses on family-friendly fall season
Some returning shows have been pushed to winter 2021, while one show was cancelled all together due in part to production concerns.
TVA integrates new ad units for paused video
The idea, says the company, is for ads to play with the context of the pause in their creative.
Spotted! How Quebecor is keeping people connected through OOH
Although demand for inventory has been low, the media company is using that space to make people smile.
How Quebecor’s targeting receptive ad audiences
Receptivity will allow advertisers to figure out which audiences are most open to its messages in real time.
Quebecor launches new native ad format on 15 sites
The native tile ads are now available on a range of premium French-language sites with two English titles to follow soon.
How a group of Quebec Kia dealers got creative in a crisis
A TV campaign, shot remotely on smartphones, aimed for a broad target and led to a bounce back in a struggling industry.
Quebecor’s new tool creates synchronization for digital and TV
QiD will allow for ads to coordinate between linear television and online channels instantaneously, without the previous lag.
Why Quebecor sped up its music streamer launch during COVID
The company doesn’t see ads in the streamer’s future anytime soon, but is hoping its local-focused offering will attract paid subscribers.
ICYMI: Canadian Baking Show coming back for more
Plus, Quebecor lends a hand, and Cue Digital Media recognized in the Financial Times.
Quebecor lays off 10% of workforce
President and CEO Pierre Karl Péladeau called the temporary cuts “unavoidable” but said the company is putting in place financial support measures for those affected.
- Dentsu Canada taps Breton and Hart for client-centric roles
- Upfronts ’21: Children Ruin Everything and Amazing Race Canada headline Bell Media schedule
- Reprise Commerce makes hires to better integrate media and sales
- Canada to recoup its 2020 ad spend decline, and then some: report
- Upfronts ’21: Corus ‘unboxes’ new ad opps
