Articles Tagged ‘Quebecor’
Quebecor gives advertisers more targeted options
The media co has partnered with Dialekta so clients can use real-time data to serve relevant ads to users of its digital network.
ICYMI: Globe adds to sales team, CFL’s web series
In case you missed it: the Globe and Mail has added two to its Globe Alliance sales team, and the CFL is introducing a new web series.
Quebecor wants the Nordiques back in Quebec City
The telco has put its hand up as interested in announced expansion plans for the NHL.
Spotted! Disney’s haunted Montreal bus stop
The upcoming vacation season has Disney getting creative with Montreal OOH.
Quebecor sales lead joins RNC Media
Edith Perreault has joined the broadcasting firm following over two years as the EVP of national sales at Quebecor Media.
Quebecor sees fourth quarter loss, despite higher revenues
The Quebec media giant posted a net loss of $59.5 million, compared to a profit of $300,000 in Q4 2013.
Court orders Bell to pay $137M to Videotron, TVA
Satellite TV service Bell ExpressVu, a subsidiary of Bell, must pay compensation for failing to effectively fight piracy of its signals between 1999 and 2005, the Quebec Court of Appeal ruled.
The CRTC wants more from Videotron
The regulator called for the media co to increase local programming on MAtv, while also approving a Videotron request for a new English-language community channel.
Quebecor creates specialized sales teams
The media co’s EVP media sales Donald Lizotte on the decision to split up its national sales team.
Ease regulations or risk failure: Quebecor to CRTC
Quebecor CEO Pierre Dion argued for a less-regulated Canadian broadcast system that can more nimbly compete with new foreign players.
Publicis acquires Nurun
The holding company picked up the agency from Quebecor for $125 million.
Scotiabank deepens Quebec hockey strategy
The bank is making the province a bigger part of its national hockey strategy with a one-year deal on French-language NHL games with new broadcaster TVA.
Quebecor CEO steps down
Robert Depatie has announced he is leaving his position as president and CEO at the company for health reasons.
TC Media acquires 74 Sun Media titles
The deal, worth $75 million, includes all of Sun Media’s weekly community titles in Quebec.
Targeting serial commenters
Livefyre launches an ads-in-comments functionality on its platform, which will see publishers walking away with 100% of revenue.