Articles Tagged ‘Quebecor’
People Moves at SlimCut, TVA and more
Campsite, Bleublancrouge and SlimCut Media have bolstered their sales teams, while Quebecor has shuffled its leadership.
Quebecor adds six-second TV ads
The media company is billing the offering as an economic use of ad dollars, making it easy to repurpose digital-first ads.
Quebecor optimizes J5 for tablets
J5 is getting a dedicated app for the device that, anecdotally, has a strong user base in Quebec.
Heritage minister’s culture policy offers vision, few hard details
The government’s Creative Canada vision lays out a plan for the digital future to mixed reactions.
ICYMI: Net sales down at WPP, Facebook updates Journalism Project
Plus, Quebecor has invested in a Montreal heritage site and Cineplex has launched another location of the Rec Room.
TVA Sports carries media growth at Quebecor
The Q2 results show broadcast was responsible for the media segment’s triple-digit increase in adjusted operating income.
People Moves: CRTC, iProspect and more
Plus, a new senior director at Quebecor and a promotion for a Bell Media radio veteran.
Elle Canada is streaming its September issue planning session
The editorial planning session is designed to make the magazine brand more accessible to readers while promoting its September issue.
Quebecor picks up Blue Moon, Ransom
The broadcaster made 10 additions for its 2017/18 slate across TVA and addikTV.
TVA ramps up its hockey campaign to build playoff anticipation
Marketing VP Claude Foisy said last year, things were kept “quiet” – but with Canada’s presence in the Stanley Cup playoffs, it’s upping its media game.
Quebecor brings new ad options with Tuango partnership
The media company will now allow clients to pay for advertising through goods sold on the Quebec-owned e-commerce platform.
Pierre Karl Peladeau named president and CEO of Quebecor
The former head of the Parti Quebecois returns to the media company he lead for 14 years.
ICYMI: Dynamic awarded for Danone campaign, Bell gets gifty with Crave
In case you missed it: Dynamic’s use of weather and traffic data has earned it a DailyDOOH Gala award, Bell Media is giving away gift packages for CraveTV and Videotron has partnered with Napster and Tidal.
Coup de Pouce’s milky ‘white’ issue partnership
How the Quebecor title worked with Les Producteurs de lait du Québec to create the special print edition.
Quebecor to cut 8% of workforce
The media company is also shuttering two magazines, CHEZ SOI and Tellement bon.
