Articles Tagged ‘Radio Connects’
Radio remains a viable and thriving medium
Radio Connects, the trade association for the radio industry, responds to Bell Media’s comments on the viability of radio as a medium.
Attention to radio surpasses video advertising: Dentsu Media study
Dentsu Attention Economy radio research shows that ads on radio drive high attention rates and CPM efficiency.
AM/FM radio reach almost back to pre-COVID levels
The Radio On The Move survey reports that radio’s reach in Canada is now 93% of what it was in February 2020.
Numeris’ holistic approach to audio measurement
The company is expected to announce a new streaming partner in the coming weeks.
Is Numeris leaving local radio markets in the lurch?
Radio Connects is reviewing new options to provide data that’s essential to making media decisions in smaller markets.
Radio Connects member stations to deal in net dollars
Change will streamline process with non-broadcast media, takes effect Dec. 2019.
Caroline Gianias takes the top spot at Radio Connects
The industry veteran has been named president at the group, which is aimed at promoting the effectiveness of radio as a medium.
Broadcast radio rules audio listening: study
According to the new Edison Research Share of Ear report, 60% of all audio listening time is spent with broadcast radio in Canada.
