Articles Tagged ‘research’
TV is the main source of news for top income earners and business leaders
A new Ipsos survey looks at influentials’ media usage, wealth, spending and preferences across product categories.
Majority of women’s sports fans are brand loyal, report finds
Canadian Women & Sport published two studies that provide insight into the interests of this population.
The latest findings on Baby Boomers and tech
To get a more realistic look into their use of media and technology, MTM has split Baby Boomers into younger and older cohorts
Execution matters when it comes to Super Bowl ads
Ads during the Big Game work best as part of an integrated media plan, rather than as a standalone.
As the weather cools, the heating category warms up: AdEase Radio
QSRs and auto repair services are also the groups that spent the most ahead of the winter season.
Smartphones key for shopping, but still not for buying: study
Nielsen Canada found that even if Canadians aren’t buying through their devices as much as they are at the store counter, clean mobile experiences still provide a make-or-break opportunity for retailers.
Growth in global ad spend to slow in 2017: report
Despite growth decreasing overall worldwide, Canada’s market will increase marginally.
Understanding day-by-day media consumption: TouchPoints
Trends show undeniable growth in digital media – but it might not be an “either-or” compromise between digital and traditional.
Millennial TV consumption varies depending on living situation: Numeris
While millennials are stereotyped as cord-cutters, a recent survey found that there’s no one-size-fits-all solution for the hard-to-pin-down demo.
Jill Nykoliation on what women want
The Juniper Park exec shares with MiC how brands can connect with post-recession female consumers.
