Articles Tagged ‘Rogers Sports & Media’
Upfronts 2023: Rogers offers dynamic ads, ‘total TV’ and Disney+
Chief revenue officer Al Dark explains how the company is evolving an offering that strives for “unparalleled” reach across platforms.
Upfronts 2023: Rogers puts Law & Order Toronto on Citytv’s lineup
The company’s head of TV claims the network will have more scripted and unscripted content than its competitors, despite the writer’s strike.
Canadians are spending more on streaming, but not subscribing to more services
Research from Rogers Sports & Media found that Canadians are getting more comfortable with ad-supported options.
A bigger Budweiser presence among Blue Jays’ 2023 broadcast sponsors
Rogers Sports & Media has also launched a dynamic ad insertion option for this year’s season.
Sponsors sign on for season two of Bachelor in Paradise Canada
Two beverage brands, a sportsbook and a jeweler will be integrated into the reality show.
Three major sponsors sign on for Canada’s Got Talent
CIBC, Tim Hortons and Rogers are all being integrated into season three of the competition show.
Rogers Sports & Media extends its restaurant OOH network
A deal with Oongalee adds more than 7,000 table-top screens to the company’s portfolio.
Bell and Rogers report growth in ad revenue for Q4
Rogers, however, was more optimistic about the potential challenges an economic recession would bring with it.
TSN, Sportsnet announce 2022-23 Raptors broadcast schedule
Google, Mary Brown’s and Subway have signed on as new sponsors for TSN’s games this season.
Rogers changes KISS Vancouver to rock format after 30-hour Rage Against the Machine loop
While some speculated “Killing in the Name” was played to protest recent layoffs, the station’s content director says it was to get attention for the relaunch as SONiC.
Upfronts 2022: Rogers expands the reach of its first-party data
The company is also making its inventory more accessible through other advanced TV buying platforms.
Upfronts 2022: Citytv adds two new dramas and one new comedy
The network is also bringing Dateline and Jimmy Kimmel Live to Canadian audiences.
Spotted! The biggest prize in hockey gets even bigger
Sportsnet is reaching Maple Leafs fans coming to and from Union Station with a giant version of the Stanley Cup.
Sports ads drive media revenue up 10% at Rogers
The return of regular schedules and events has the company optimistic about further recovery.
