Articles Tagged ‘Subway Canada’

How athlete endorsements contribute to a winning sponsorship strategy

As was seen with Christine Sinclair during the World Cup, brands have a lot to gain from the affinity fans have for players.

Subway is now an official partner of the NBA and the Raptors

The sponsorships will include digital content, dynamic game activations and in-restaurant experiences

Spotted! Subway gets artsy for World Sandwich Day

To spread awareness of its World Sandwich Day charity, the QSR has deployed local artists in Toronto and Montreal.

How Subway is tuning into Spotify Canada

Kathleen Bell, director of national marketing at Subway Canada, on the QSR’s plan to connect with a millenial target through the service.

Subway Canada renews its commitment to fitness

The QSR has partnered with AOL to create its first branded digital series that will follow spokesperson Carl Savard as he trains for the Walt Disney World Marathon.

Microsoft releases first NUad results

Joe Strolz, VP, Microsoft Advertising, tells MiC about the first wave of results on the Xbox platform.

Subway keeps skating with the CHL

The QSR is now the official training restaurant of the league, and will promote the partnership with TV and in-store advertising.

Subway and Walt Disney Studios team up

The motion picture distributor is partnering with the QSR to promote its soon-to-launch film Frankenweenie with a TV and digital campaign.