Articles Tagged ‘Toronto Maple Leafs’
Hockey Night in Canada shatters playoff records: BBM
Game seven between the Toronto Maple Leafs and Boston Bruins netted 5.1 million viewers, while the series averaged 3.53 million viewers across all games.
Sportsnet inks deal for NHL Winter Classic doc series
The Rogers sports property has exclusive multimedia rights to the series, which will follow the Maple Leafs and Red Wings as they prepare for the game.
Hockey Night in Canada scores with season opener
The show’s 60th anniversary pulled in record ratings for its afternoon and primetime games.
Ford launches a doubleheader campaign
The car maker is using a localized TV and in-arena campaign to promote its contest that gives children’s hockey and basketball teams a chance to train like pros.
Sport Chek takes little leagues to the big ice
The brand recently suprised youth hockey leagues with games in the Air Canada Centre and Scotiabank Saddledome arenas.
Rogers prices $1.1 billion bond offering
The company is using around $1.09 billion in proceeds to pay for its 37.5% stake in MLSE, and for general corporate purposes.
The Verdict: Coca-Cola Zero attempts the impossible
The brand talks to MiC about its campaign that brought the Toronto Maple Leaf experience to everyday hockey players.
U.S. equity firm eyeing stake in MLSE, report says
The Toronto Star report is the latest speculation in the potential sale of the Ontario Teachers Pension Plan’s 80% stake in the sports company.
- Upfronts 2025: Corus leans into Canadian content and Peacock series
- Upfronts 2025: Rogers sets Canadian edition of The Price Is Right
- Upfronts 2025: Bell Media’s Crave and TSN bundles with Disney+ in Canada
- Reeb out at Corus, Gossling appointed CEO
- Bell Media’s 2025/26 lineup features robust slate of original content
