Articles Tagged ‘Videology’

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Nevermind the second screen, how about eight?

New research from Videology looks at the content consumption habits of Canadians, with some higher-than-anticipated numbers.

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Videology expands in Canada

The video advertising platform has made hires from YuMe and MediaCom Canada as its business expands in the country.

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Videology taps former MediaVest COO as newest hire

Tim Castree has joined the company as its managing director for North America.

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Definition of a Canadian TV viewer is changing: Infographic

One in six Canadians now watches all of their television programs on a digital device.

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Industry optimistic about digital video: survey

Reaching consumers not exposed to TV ads is seen as the biggest benefit of digital video advertising, according to a study commissioned by Videology and conducted by Forrester Consulting.

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Videology expands Canadian sales team

The video advertising platform expects 2013 growth to continue apace in 2014 as prices for premium inventory dip slightly.

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Videology launches new platform with Nielsen

The company’s Canadian VP of sales talks about the new product, which allows advertisers to use Nielsen Online Campaign Ratings to buy guaranteed and RTB inventory.

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Nielsen Online Campaign Ratings now available in Canada

The digital measurement system has launched with media agencies like Carat, Mediabrands and Mindshare Canada signed on.

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Videology relaunches video advertising platform

Videology’s Mark McKee discusses the new features of the platform and the shrinking gap between TV and digital buying.

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Advertisers spread out and consumers slow down: mobile report

Ipsos Reid reports that consumers are spending less time on mobile and a Videology study says that Canada is the most active market when it comes to cross-platform advertising.