Articles Tagged ‘Vizeum Canada’
Elevation Pictures conducts first Snapchat movie campaign
The teen drama Before I Fall, which grossed $4.95 million in its opening weekend at the box office, was promoted through a three-step Snapchat campaign.
Vizeum taps former Proximity exec to lead agency
Dentsu CEO Annette Warring has hired Adrian Capobianco for the umbrella group’s “challenger brand.”
Reaction to launch of industry’s “worst kept secret”
The heads of Starcom MediaVest Group Canada, Dentsu Aegis Network Canada and UM on the potential benefits and pitfalls of Shomi.
Sears Canada debuts shoppable spot
The retailer dips into its innovation budget to run a version of its new commercial as YouTube pre-roll with the option to click to “shop now.”
Panasonic shows off latest cameras
The electronics maker is promoting the Lumix G series with a mobile-compatible website that offers an in-depth look at its features.
Dentsu acquires Aegis Group
The Japanese advertising giant purchased London-based Aegis in a deal announced last week.
Media Young Lions and Young Marketers juries unveiled
OMD’s Cathy Collier is moderating the Media jury, which also includes seven other Canadian industry members.
Vizeum Canada adds digital supervisor
The media co has hired Lucas Steinman to work on the Sears Canada account.
Vizeum adds eight
The agency reacts to its growing client roster by increasing the size of its team.
