Sunlight, Weber, TikTok Canada and Muskoka Spirits join four returning sponsors this season.
Leon’s will take over from The Brick as the grand prize furniture sponsor.
Wendy’s, AmEx and Paramount Foods were lauded for their launches, influencer strategies and more.
On top of in-show integrations, the QSR will be the first to try out a new Twitter Moments ad product.
The social platform’s first streaming deal with a Canadian partner will feature advertisements from Wendy’s and Virgin Mobile.
“Girlfriends at Wendy’s Eating Salad and Talking About Stuff” debuts March 24 and is promoted in partnership with CTV’s The Social.
The QSR has launched its new pretzel bacon cheeseburger with a campaign that features Facebook content with Canadian magicians performing tricks.