Articles Tagged ‘WhatsApp’
Brands can now use ad-embedded chatbots on Meta
The company is powering Messenger, WhatsApp, Instagram, and Facebook with new AI-based features.
Women under 35 most likely to notice ads on social platforms
Also, TikTok and WhatsApp increased their reach while Facebook continues to decrease, according to Vividata.
Meta’s digital advertising drove a positive Q2
Total revenues reached US$39.07 billion, an increase of 22% year-over-year.
Meta increases its revenue thanks to AI in advertising
The social networking giant’s revenues rose 27% to $36.4 billion in the first quarter of the year.
Leger DGTL 2024 study examines social media shifts
The popularity of WhatsApp has risen significantly year over year and more Canadians say social media stresses them out.
What’s next for WhatsApp if ads aren’t coming soon?
Facebook isn’t ruling out advertising all together, so three agency experts weigh in on what the platform can learn about its value proposition.
Are marketers ready for WhatsApp ads?
Popular with Canadian newcomers, the app is also largely used as a business tool internationally, says one agency leader.
Status ads are on their way to WhatsApp
Facebook is monetizing the messenger app feature with ad inventory that will be available for sale in 2019.
Canadian mobile messaging growth to slow: report
According to the latest numbers from eMarketer, more than 67% of Canadians will use OTT messaging this year.
Mobile main ad driver at Facebook for Q1
The social media co reports that nearly three-quarters of its ad revenue came from mobile for the first three months of 2015.
Pick your Platform: Brock Leeson dispels messaging myths
From sexting and Snapchat to opportunities for brands, Jungle Media’s group media manager with five things to know about working with messaging apps.
Which messaging apps are best for brands: study
A new white paper from IPG Media Lab outlines why Kik and Tango represent the best opportunities for brands looking to tap into the growing services now.
One Last Thing: Armin Huska on Facebook buying WhatsApp
We asked the chief digital officer at Mindshare Canada to share his take on the implications of the $19 billion acquisition of the mobile messaging service.
