Articles Tagged ‘World MasterCard Fashion Week’


Brands take their little turn on the catwalk

Details on activations, including why first-time sponsor Microsoft chose World MasterCard Fashion Week as the launch platform for its Surface Pro 4 in Canada.


Do foodies like couture?

Metro is aiming for its “audience of tomorrow” through a multi-platform series with Flare.


Fashion hits the catwalk with new awards show

The magazine is getting into the events biz with a show during Toronto Fashion Week.


Toronto Eaton Centre’s luxurious play

The shopping centre aims to attract a more upscale crowd for its upcoming flagship additions with its first sponsorship of World MasterCard Fashion Week.


World MasterCard Fashion Week announces sponsors

Brands partnering with the IMG Fashion event are seeking to reach secondary audiences through social and earned media impressions.


Spotted! Target struts its stuff at World MasterCard Fashion Week

The retailer used the sponsorship opportunity to debut some of its holiday-themed gear, as well as promote its in-house fashion and home lines.


Maybelline Canada partners with Fashion Week

The brand will offer on-site touch-ups to visitors, and produce behind-the-scenes content with fashion photography site The Coveteur.


Baileys walks the runway

The Diageo liqueur is marking its rebrand with a specially-made dress designed by Lucian Matis, which will make its debut during World MasterCard Fashion Week.


Express opens its closet

The US-based retailer is kicking off Toronto and Edmonton launches with a campaign that highlights all of its Canadian stores.


Spotted! 5 Gum strikes a pose

The Wrigley Gum activated its World MasterCard Fashion Week sponsorship with a fashion collection in partnership with Greta Constantine.


Maybelline New York launches YouTube channel for fashion week

The new makeup sponsor for World MasterCard Fashion Week tells MiC how its activation is bringing fashion to the non-VIPs.


Mattel opens the doors to Barbie’s closet

The brand has launched a cross-platform campaign aimed at reaching both young girls, as well as older fans of the brand.


New sponsors for Toronto Fashion Week

World MasterCard and Maybelline have signed on, beginning with the Fall/Winter 2012 collections this March.