One-minute AToMiC ideas
Awardsscreening-roomMissed the conference yesterday? Catch 60-second recaps from presenters Donald Chesnut of SapientNitro, Kevin Keane of Brainsights and PJ Pereira of Pereira & O’Dell.
AToMiC recap: glimpse into the future today
NewsYesterday’s conference on technology, creativity, advertising and media brought together key speakers from different walks of life to look for ideas that push the industry forward.
The CW’s new digital strategy: blog
blogsDigitalTelevisionMindshare’s Lina Alles on the network’s new digital studio and its new slate of fall shows from the CW upfront.
CBS’s plan to stay on top: blog
TelevisionMindshare’s Lina Alles on the two shows she sees lasting of the five new programs presented by the network at its upfront.
ABC launches new viewing strategy: blog
blogsDigitalTelevisionMindshare’s Lina Alles on the network’s new live-streaming platform and the one show that stuck out in yesterday’s upfront.
Alles on NBC’s new season: blog
blogsTelevisionMindshare’s Lina Alles’ top picks (Sean Saves the World, The Blacklist, Dracula) from the network’s fall upfront.
Online Video Advertising
Sponsored SupplementThat old industry maxim, ‘fish where the fish are’, has never been a more apt principle for marketers than it is today. In Canada, the fish are online. Canada is the second largest country for online video viewing penetration in the world, so it’s only natural that advertisers are now looking to tap into this escalating and engaged audience.
Industry gets social with branded content: BCON Expo
DigitalMobilescreening-roomTelevisionFrom previewing new shows like The Social to discussing how brands can partner with popular bands, the inaugural event explored the past, present and future of branded content in Canada.
Blog: Mobile World Congress moves from the handset to mobile computing
blogsMobileJuice Mobile’s CEO Neil Sweeney wraps up the week, saying Samsung leads the way with innovative launches in Barcelona.
Blog: Rollout of m-commerce platforms on a global scale
blogsMobileDetails on MasterCard’s plans to expand its PayPass mobile wallet and Visa and Samsung’s global partnership, live from the Mobile World Congress.
