Op Ed: What the death of Vivaki means for programmatic
DigitalJulian Mossanen, regional VP at Chango, on why Publicis’ move is great news for brands and agencies.
Tips on sponsoring Toronto’s first NBA All-Star Game
blogsMatthew Logue, EVP and COO at S&E Sponsorships, recaps this year’s events from New York City, with insights into how Canadian brands can activate next winter.
Game over for Super Bowl simsub: media reaction to CRTC decision
TelevisionThe regulator announced the change, which comes into effect in 2017, as part of a series of Let’s Talk decisions this morning.
Boomers and seniors: how should we reach them?
DigitalResearchDon’t ignore digital when targeting this complex demographic, says Sheri Metcalfe, SVP and co-managing director at Jungle Media.
Op/Ed: Ad tech, whose side are you on?
blogsDigitalPast IAB Canada president Chris Williams asks whether Canadian companies will step up and define their digital future, or defer to U.S. decisions.
Connectivity, smart tech and virtual worlds rule CES
blogsTouche! and PHD Montreal’s VP digital media Charles Etienne Morier shares insights on how media buyers can leverage the latest tech innovations coming out of the show.
Go native to dodge adblockers
blogsDigitalMobileDid you know adblockers are the most downloaded web browser plugin? Martine Desjardins, EVP of web, publishing and content at Newad on whether marketers should be hitting the panic button.
MiC’s most-clicked 2014
NewsFrom sales changes at Bell and Rogers to the rumoured death of Much, the top five stories the media industry was reading in 2014.
2015 will be the year of…
NewsIs it programmatic direct? Wearables? Mobile? Industry leaders gave their predictions for 2015 and looked back on the big shifts of last year.
Say good-bye to traditional media in 2015: Nikolaou
NewsBessy Nikolaou, digital strategist at Halifax-based Time and Space Media, on her agency’s predictions for the next 12 months.
