The Mission: Lisa Feeney on reaching ethnic consumers
NewsMediacom’s director of research and insight on the opportunities and challenges around targeting these groups, and the best platforms to reach them with.
Death of Much is ‘greatly exaggerated’
DigitalTelevisionJustin Stockman, VP of specialty channels at Bell Media, on the challenges and opportunities, not the funeral march, for the station.
Seven World Cup takeaways: blog
blogsDigitalMobileTelevisionThe top marketer and media lessons Jake Norman, president and CSO of Mindshare learned while consuming this year’s World Cup.
Making the message fit the medium
DigitalTelevisionPollin8′s Lauren Richards on collecting better data, defining the value of different platforms, and targeting consumers more effectively on TV.
The Mission: Will Oatley on reaching millenials
NewsThe Dentsu Aegis Network group strategy director on the best older and new platforms with which to target the demo.
Simple actions to fix online traffic fraud: IAB Canada
blogsDigitalMobileThe organization has proposed a new standard to address the issue and protect the industry against the problem.
Where creative and technology merge: Cannes blog
blogsExchange Lab marketing director Nikki Hawke on top trends from the festival.
It all comes down to the idea: Cannes blog
blogsOdy Giroux, president of Carat Montreal on her favourite moments of Cannes, and how they all worked around the theme of ideas.
Taking in the best global work: Cannes blog
AwardsblogsThe UM Canada director on the work that won, and how Canada can improve its Lion count next year.
Key mobile themes from Facebook’s Sandberg: Cannes blog
blogsBy AOL Canada ‘s Marla Natoli: Sheryl Sandberg tells the Cannes audience that had Facebook launched two years later, it would have been a mobile co.
