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Reactions roll out to Let’s Talk phase two

Television

Media execs note that decreased channels may lead to a jump in costs, depending on the channels that get picked most.



Fewer handsets, more agencies: key takeaways from MWC

blogs

Juice Mobile CEO Neil Sweeney on the ad tech trends that emerged from the Mobile World Congress.



Op/Ed: What the death of Vivaki means for programmatic

Digital

Julian Mossanen, regional VP at Chango, on why Publicis’ move is great news for brands and agencies.



Tips on sponsoring Toronto’s first NBA All-Star Game

blogs

Matthew Logue, EVP and COO at S&E Sponsorships, recaps this year’s events from New York City, with insights into how Canadian brands can activate next winter.



Game over for Super Bowl simsub: media reaction to CRTC decision

Television

The regulator announced the change, which comes into effect in 2017, as part of a series of Let’s Talk decisions this morning.



Boomers and seniors: how should we reach them?

DigitalResearch

Don’t ignore digital when targeting this complex demographic, says Sheri Metcalfe, SVP and co-managing director at Jungle Media.



Op/Ed: Ad tech, whose side are you on?

blogsDigital

Past IAB Canada president Chris Williams asks whether Canadian companies will step up and define their digital future, or defer to U.S. decisions.



Connectivity, smart tech and virtual worlds rule CES

blogs

Touche! and PHD Montreal’s VP digital media Charles Etienne Morier shares insights on how media buyers can leverage the latest tech innovations coming out of the show.



Go native to dodge adblockers

blogsDigitalMobile

Did you know adblockers are the most downloaded web browser plugin? Martine Desjardins, EVP of web, publishing and content at Newad on whether marketers should be hitting the panic button.



MiC’s most-clicked 2014

News

From sales changes at Bell and Rogers to the rumoured death of Much, the top five stories the media industry was reading in 2014.