Canada gets Gold cub award
DigitalAlex Newman from BBDO Proximity and Patrice Simone Pollack from Argyle magazine take top honours at the Young Lions Cyber Competition.
The changing world of measurement
InteractiveMobilePrintRadioSocialTelevisionIAB Canada research director Steve Rosenblum blogs day one of the Audience Measurement 6.0 Symposium in New York.
Article Removed
NewsWe’re sorry, but the article that you requested has been removed. We apologize for the inconvenience that this may have caused you.
McDonald’s Canada brings back McLobster
InteractiveOut Of HomeTelevisionThe brand plans to capitalize on its niche product through a local, nostalgia-heavy campaign.
Proximity team wins Carte Blanche contest
NewsThe agency’s Rebecca Dunnet and Shiran Teitelbaum win big in Astral’s creative competition with a Pedigree interactive transit shelter.
Pizza Pizza tops in Toronto: Media Monitors, May 23 to 29, 2011
RadioThe fast food chain takes over from Chrysler-Jeep-Dodge, while government advertising dominates in Montreal.
Spotted! Hot Wheels breaks world record
Out Of HomeThe toy brand appeals to a more mature audience with an experiential stunt at the Indy 500.
Molson targets non-beer drinkers
InteractivePrintTelevisionThe media launch for the lime-flavoured Molson Canadian Sublime 67 takes a shot at wine and mixed drinks.
Reality tops Shaw summer lineup
TelevisionThree reality shows and a dramedy join the ranks of Shaw’s lifestyle channels this July.
