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Finding the right moment on mobile

blogsMobile

Brian Wong, founder and CEO of Kiip on the need for a new mobile-first metric.



Pick your Platform: Sasha Grujicic on missing the most important platform of them all

blogs

The Dentsu Aegis Network CSO says in the race for data, innovation and commercialization, the industry is losing sight of human nature.



Blog: Where was Ad Week’s controversy?

blogs

David Jowett, president of Cossette Media, on why there was a missed opportunity among all the talk of content and discipline-merging.



Tim Armstrong hopes AOL will be doing the disrupting

Digital

The CEO reveals a new diversity initiative with the IAB, and talks about how AOL is finally digging itself out of “the worst merger in history.”



Conde Nast’s Dawn Ostroff on the age of ‘the selfie brand’

DigitalMobile

At the IAB MIXX conference on Monday, the former CW exec outlined her vision for millennial-friendly content.



Set-top box measurement is good for business: blog

Television

Media Experts’ Ian MacLean says Canadian media cos will fall behind if a local update to TV metrics doesn’t come soon.



The Mission: Reaching the elusive young male

FeaturesNews

Sheri Metcalfe, SVP and co-managing director at Jungle Media on where to best get ahold of the target.



Pick your Platform: Steve Meraska on Spotify’s noteworthiness

DigitalMobile

Starcom MediaVest Group’s SVP of innovation, insight and disruption uses a custom playlist to present his take on the streaming service.



Data Dive: How Canadians interact with live events

DigitalResearchTelevision

IPG Mediabrands on the six insights it’s carrying from recent World Cup viewing to the Toronto 2015 Pan Am Games, which opened ticket sales today.



Did Apple’s updates provide any meat for media?

blogsDigitalMobile

From the launch of the Apple Watch to larger screen sizes on the iPhone 6, m2′s VP of digital strategy Will Pate reads into the advertising implications of the newest updates from the company.