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Get ready for social merchandising: Bouchard

News

Dentsu’s iProspect CEO Guillaume Bouchard says 90% of vendors expect all spend will be related to social merchandising within the next 18 months.



New partnerships needed in 2015: Comish

News

Greater transparency and accountability between marketers and agencies will mean new partnerships next year, says Leeanne Comish, president of M2 Universal Canada.



Measurement needs to step up in 2015: Cameron and Collier

News

OMD Canada’s CEO Cathy Collier and managing director of digital Shane Cameron on the changes that will shape the next 12 months.



Move from data to insight in 2015: Courtemanche

News

Stop talking big data and start using it to shape client strategies, says Touche! PHD’s president Karine Courtemanche.



Targeted marketing will rule in 2015: Ramella

News

UM’s VP of digital Matt Ramella says more powerful data-matching will drive smarter marketing in the coming year.



Why programmatic direct will dominate 2015: Sweeney

News

The president and CEO of Juice Mobile says business leaders should be upping their technical competency and cutting vendors as they head into 2015.



Integration of mobile, social and OOH will grow in 2015: Arakgi

News

Outfront Media’s VP and GM Nick Arakgi says that in the fast-paced media biz, more face-to-face time is needed to deliver effective solutions for clients.



Programmatic video is just hitting its stride: Jeffrey

News

Next year will see an increase in programmatic buying and fraud exposure online, says Brad Jeffrey, platform services manager at Index Exchange.



Canada will play mobile catch-up in 2015: Strolz

DigitalMobile

Canadian agencies will increase buying in the mobile space as ad options and metrics improve, says Joe Strolz, chairman, IAB Canada.



Get integrated or fail in 2015: Jowett

News

After a year of digital transformation in 2014, David Jowett, president of Cossette Media, says investment in mobile, testing and analytics are key to success next year.