MiC Roundtable: Keeping clients’ trust
In the conclusion of MiC‘s first roundtable discussion of 2017, attendees dive into trust, transparency and talent.
The Honda Dealer Association buys the top: Media Monitors
The car dealer purchased the most radio advertising in Toronto for the week of April 17 to 23.
MiC Roundtable: Keeping up with clients
In the first of a series of roundtable discussions, MiC invited six mid-level media agency staffers to dive into the issues impacting day-to-day life in the industry.
ICYMI: History buzzes with Bud Dynasty, jobs saved at Vancouver Sun
In case you missed it: A banner year for The Walrus and L’Actualité, a new feature on Facebook messenger and new agreement for the Vancouver Sun.
CTV raises the curtain on “The Launch”
The format is the first TV project resulting from a partnership between Bell Media and Big Machine Label Group founder Scott Borchetta.
RBC buys the top: Media Monitors
The bank bought the most airtime in Toronto for the week of April 10 to 16.
ICYMI: New Rogers CEO starts next week, Lyne Robitaille to lead magazines at TVA
In case you missed it: Joe Natale is starting at Rogers next Wednesday, Lyne Robitaille is adding supervision of TVA Publications to her role and Arlene Dickinson is returning to Dragons’ Den.
RBC Royal Bank buys the top: Media Monitors
The financial company jumped to the top of the Toronto chart for the week of April 3 to 9.
The Honda Dealer Association takes the top: Media Monitors
The auto dealers bought the most radio advertising in Toronto for the week of March 27 to April 2.
ICYMI: The Olympics are returning to Snapchat; Postmedia launches pro-journalism campaign
In Case You Missed It: A new campaign for Postmedia, a new look for Golf Canada, a new way to watch the 2018 Olympics and a new charitable campaign from Corus.
Stop making rubbish ads and know your numbers: BCON Expo takeaways
From media leads and marketers pleading to keep your TV spot off Facebook to the future of influencer relationships, the top tips from this year’s deep dive into the world of branded content.
Bell Mobility buys the top: Media Monitors
The mobile phone company bought the most radio advertising in Toronto for the week of March 20 to 26.
ICYMI: Buzzfeed drops the NewFronts, Astral launches eighth Carte Blanche competition
In case you missed it: One week after Yahoo’s pulling out of the IAB’s annual event, Buzzfeed has done the same, and Astral has added a new stipulation to its Carte Blanche competition.
The Big Bang Theory returns to the top: Numeris
The long-running comedy series on CTV brought in the most viewers of all single-night shows for the week of March 6 to 12.
Acura buys the top spot: Media Monitors
The car company joined the Toronto list in the #1 spot for the week of March 13 to 19.