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Programmatic’s next chapter: The new crop of solutions and capabilities

Canadian agencies, publishers and advertisers are moving fast to build a better programmatic market.

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The Exchange Lab data solution advances the game

The Exchange Lab’s platform, Proteus, unifies leading programmatic advertising technologies and tools to provide greater access and visibility across the digital marketplace.

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Wave Digital Media amps up digital effectiveness

Combining technology and data insights with a bespoke, high-touch approach, Wave zeros in on the best ways to connect brands with their core audiences to maximize ad resonance and results.

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CBC’s full-court automation play

The pubcaster is rolling out programmatic buying options on even more of its platforms, and hoping to eliminate waste and human error along the way.

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Fall TV’s balancing act

Broadcasters aim to draw eyes (and advertisers) with rejigged schedules, fresh content and digital streamers.

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MiC Roundtable: OK media, what’s the plan?

As part of our roundtable series, media experts weigh-in on investments in direct-to-consumer tech, brand planning and the age of transparency.

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CHCH dives into late-night pop talk

Weekly half-hour talk show andPOP, hosted by Brigitte Truong, will premiere on CHCH next Thursday.

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Quebecor revenues up for 2017

Adjusted media revenues increased 28.6% from last year, but the magazine unit records a goodwill impairment charge.

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CBC renews The Great Canadian Baking Show

The competition show was the most-watched unscripted series on the pubcaster in the past five years.

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Bell Media’s SnackableTV comes out of beta

An ad-supported version will launch later this year.

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ICYMI: Vice layoffs begin, Starz comes to Canada

Plus, is Toronto Public Library a new Netflix competitor?

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Netflix to bump marketing spend after 8.3M new subs

Netflix’s global ad spend to hit $2 billion as it charts record quarterly subscriber growth.

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Bell Media brings big HBO properties to CraveTV

Winter is coming to the streaming service as it adds Game of Thrones and other series to its slate.