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How to conquer the next media frontier: wearables

blogsMobile

IPG Media Lab’s head of strategy Melvin Wilson on why the market for wearables isn’t catching fire, and the potential for brands in the space once it does.



Pick your Platform: Ryan Van Dongen on the power of Google

DigitalMobile

From creating VR with cardboard to building a smarter home, UM’s director of connection planning and innovation, on the company’s latest moves.



Corus boosts global presence with new digital offerings

DigitalTelevision

The company is partnering with U.S.-based Fingerprint on a mobile platform for preschoolers and expanding its relationship with the KIN MCN.



Corus takes on TV Everywhere apps for kids channels

DigitalMobileTelevision

The cable channels’ Canadian linear subscribers will be able to stream and download shows like Mike the Knight.



Programmatic is changing the advertiser-agency relationship

blogs

Jean-Francois Renaud, CEO of Adviso on why advertisers are tempted to bring programmatic in-house, and what should be considered before making the switch.



Next-gen media trends to track

blogs

From the newest robots to making data actionable, Nick Barbuto, managing director of OMD’s Ignition Factory, has the five latest innovations in the space.



Don’t just do TV, do searchable TV: blog

blogsTelevision

Joseph McConellogue, managing director of Reprise Media, on why search could be just what your brand needs to boost the value on its TV buy.



TV buying: Rebuilding the jumbo jet mid-flight

blogsDigital

David Jowett, president of Cossette Media on how to prepare for coming changes in TV buying.



Mobile tracking and metrics are different… now what?

blogsMobile

Deborah Hall, CEO at PCG Lab, on changes the industry can make now to better measure mobile.



Finding the right moment on mobile

blogsMobile

Brian Wong, founder and CEO of Kiip on the need for a new mobile-first metric.