Research

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Digital audio growing among Canadians, despite problematic data plans

Smart speakers and podcasts are driving home listening, but radio remains king of the car.

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Just how much is lost to ad fraud?

The good news: bot fraud is claiming fewer digital dollars. The bad news: bad actors are getting more sophisticated.

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Big Bang takes the week: Numeris

Sheldon – both the old version and the young version – topped the charts for the week in every market.

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Francophones lagging in podcast adoption

MTM survey finds lack of French-language content may be to blame.

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BMO back on top: Media Monitors

Auto industry, both foreign and domestic, continue to top buying categories in both Toronto and Montreal.

Big Bang

Big Bang pulls in big numbers again: Numeris

Sheldon – both the old version and the young version – topped the charts for the week in every market.

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RBC pushes to the top: Media Monitors

Finance dominated Toronto, but restaurants and night clubs were still the biggest buyers in Montreal.

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Newspapers have reach, but less influence over purchases: study

Do people in big cities read newspapers more? And how does reading change on the weekends?

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Nielsen extends music measurement in Canada

Playback information can help fuel buyers’ plans, says VP Paul Shaver.

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Print magazines strong, but millennials could shake things up: study

Magazine reach is still strong, but the different viewing and searching habits of millennials could affect readership.

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Big Bang brings it again: Numeris

Election coverage stole the show in Edmonton.

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MKTG dives into sponsor receptiveness

For brands, getting noticed by e-sports fans versus baseball fans is a whole different game.

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New study measures from media buy to auto buy

From the first digital touchpoint, advertisers often have several weeks to make an impression – but once the dealership visits start, the clock is ticking to target.

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Canada’s couch potatoes peeling away from traditional TV

OTT is revenue up 33% as cable, satellite subscribers continue to drop.

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NCIS wins the week: Numeris

Drama, both scripted and unscripted, ruled the top-five this week.