Research

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Canada’s mobile minutes to increase, but lagging globally: study

Zenith says mobile will soon represent 33.7% of total ad spend in Canada, but that’s just over half the global average.

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Digital to take up nearly half of ad spend by 2020: report

Mobile will also make up more than three quarters of global digital dollars.

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Visible minorities watch less TV, but Snap more: study

The MTM’s latest study shows that Canada’s ethnic minorities tend to be younger, more urban and more fond of certain apps.

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AdChoices recognition on the rise

Half of those surveyed also view advertisers more favourably when they participate in the DAAC’s transparency program.

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Social networking continues to rise: study

The MTM’s newest study found that social networking has not plateaued just yet, and usage is almost even on desktop and mobile.

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Messaging tops Canadian mobile minutes: study

A growing number of Canadians are spending their online time on mobile, but messaging apps far outweigh social apps in time spent.

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Marketers share 2018 media spend changes: report

The CMA’s Canadian Digital Marketing Pulse reports that email marketing is the most mature piece of the marketing mix.

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Global ad spend may slow, but Canada to remain steady: report

Despite dialed-back expectations thanks to slow economic recovery in some markets, Canada’s strong economy means brands are still spending big on advertisement.

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Streaming TV on smartphones saturating: study

A new study by the MTM found that streaming TV and SVOD services has remained unchanged from last year, and users would still prefer a larger screen.

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Brands win music fans with samples and free wi-fi: study

While Canadian concert-goers feel that sponsorships should be more subtle, but offering sponsored wi-fi, air conditioning or even a shower station will win favours.

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Skinny basic’s appeal is still slim: report

The MTM’s newest report shows that awareness of the offering is moderate, and it’s not winning back cord-cutters.

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A detailed look at cord cutters and ‘cord nevers’

The latest MTM report details who has a TV subscription in Canada, who doesn’t want one anymore and who never had one in the first place.

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Canadian mobile messaging growth to slow: report

According to the latest numbers from eMarketer, more than 67% of Canadians will use OTT messaging this year.

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Cross-screen campaigns continue to rise: report

Videology’s latest video report shows the 15-sec spot has gained popularity this year.

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Specialty sees increase in ad and subscription rev: report

Plus, VOD subscription revenue, which includes subscription services like CraveTV and Netflix, went down more than 9%.