Research Articles



OOH ads pique shopper curiosity: study

Out Of HomeResearch

The 2015 Canadian Shopper Study shows that OOH ads and mobile connections drive shopping decisions.



Data Dive: Women most likely to ‘like’ brands online

Research

The categories that get the most likes on social media, times of day they get attention, and channels that get the most follows, according to research from Mindshare Canada.



Satellite down, IPTV up: CRTC

ResearchTelevision

IPTV subscribers jumped 29%, while satellite and cable subs dipped, for the year ended Aug. 31, 2014.



Canada’s insatiable app-etite

MobileResearch

New research from the company shows app usage is up 26% year-over-year, with Canadians spending more time on entertainment apps, and less on gaming than their U.S. counterparts.



Data Dive: Millennial moms want to connect

Research

New research from IPG Mediabrands shows the difference between millennial moms and non-parent millennials.



To see or not to see: ad viewability study

DigitalResearch

In Canada 61% of online ads qualify as seen, compared with the global average of 54%, according to Google research on ad viewability.



Data Dive: More moms on mobile

MobileResearch

The 2015 Mobile Personas report shows who is using phones and tablets and how it’s impacting path to purchase.



Potential cord cutters sharpen the knife

ResearchTelevision

Over the past three years, 5% of Canadians have cut the cord, while one in five are considering following suit, according to a pair of reports from Media Technology Monitor.



Millennials driving cord-cutting: report

ResearchTelevision

The demographic is responsible for leading the shift away from traditional broadcast television, says a study from Limelight Networks.



Canada likes its mobile ads short and to the point

MobileResearch

Canadian mobile device users are more likely to watch short ads than those in the U.S. or U.K., but have a sharp drop-off point, according to new research from TubeMogul.