Research Articles

Broadcasting revenues down 0.3% in 2014: StatsCan


This past year also marked the first time private conventional TV in Quebec posted a loss since 1991.

Data Dive: The building buzz around the Blue Jays


Chatter around the team has expanded outside of Toronto since the end of July, according to IPG Mediabrands.

Cord-cutting accelerates in first half of 2015: report


Ottawa-based research consultancy Boon Dog reports that TV subscribers continue to deactivate, with numbers growing substantially this year.

Social media chatter drives purchasing: report


Marketing intelligence firm Mintel has released a report that highlights the impact of social media interactions on users’ purchases.

Second screeners are also content creators


Over half of English Canadians have participated in some form of second-screen interaction, according to new numbers from MTM.

Mobile global hotspot for ad dollars: report


Mobile will see the most growth in ad spend in 2016 while print declines will continue, according to a global Warc report.

Pragmatic parents: How millennials are buying


Jeff Fromm, president of millennial-focused agency, Futurecast, shares numbers ahead of a Toronto presentation later this month.

Data Dive: How teens view your content online


Canadian teens are most likely to say they want to be famous online, according to research from UM.

Mobile-only audiences on the rise: report


Canadians are most likely to do their banking online while Americans consume more weather and health on mobile, according to a recent comScore report.

Why direct mail breaks through the noise


A new study says the ritual and physicality of direct mail could make it more impactful than digital marketing.