Research Articles
Procter & Gamble leads 2013 ad spending: Nielsen
ResearchFrom January to October, the packaged goods company spent over $164.2 million in Canada, a 2.5% share, with Rogers and GM in second and third place respectively.
Newspaper revenue down in 2012: StatsCan
PrintResearchThe government agency has released its latest newspaper numbers, which show advertising revenue dipped by 9.3% between 2010 and 2012.
JWT Intelligence unveils 2014 trends list
ResearchImmersive experiences, consumer impatience and remixing traditions are amongst the top things the agency is looking out for in the coming year.
On the MiC: MDC’s chief procurement officer on Canada’s need to differentiate
ResearchBrett Colbert on the need to reverse the trend of using blanket North America campaigns for Canada ahead of his ICA Procurement’s Perspective talk.
Poll: most Canadians want pick and pay cable pricing
ResearchTelevision“The findings reveal that Canadians prefer channel bundles, however, also want the option to build their own packages,” Rogers Communications, which commissioned the Harris/Decima survey, reported.
SMG to validate campaigns with ComScore’s vCE dashboard
DigitalResearchThe agency’s SVP of digital media, Jeff Thibodeau talks about the impact the partnership will have on its workflow.
Branded content industry rapidly evolving: Study
ResearchThe Branded Entertainment Landscape, the first of a three-part study that delves into the space, breaks down current trends and opportunities for Canadian content creators.
comScore to launch Media Metrix Multi-Platform
DigitalMobileResearchThe analytics company’s Canadian VP Bryan Segal talks about the new tool, which combines its Media Metrix, Video Metrix and Mobile Metrix offerings into a single platform.
Online ad growth leading charge in 2017 report: PwC
ResearchThe company’s latest Global Entertainment and Media Outlook: 2013-2017 says total online advertising is expected to grow by 14.5% in the next five years.
Canada posts RTB growth in Q3: study
DigitalMobileResearchThe Canadian market is now the fifth largest globally in the space, according to the latest RTB report from Media Experts.
