Research Articles

Mobile global hotspot for ad dollars: report


Mobile will see the most growth in ad spend in 2016 while print declines will continue, according to a global Warc report.

Pragmatic parents: How millennials are buying


Jeff Fromm, president of millennial-focused agency, Futurecast, shares numbers ahead of a Toronto presentation later this month.

Data Dive: How teens view your content online


Canadian teens are most likely to say they want to be famous online, according to research from UM.

Mobile-only audiences on the rise: report


Canadians are most likely to do their banking online while Americans consume more weather and health on mobile, according to a recent comScore report.

Why direct mail breaks through the noise


A new study says the ritual and physicality of direct mail could make it more impactful than digital marketing.

Knee-deep in viewability measurement


IAB Canada’s president stresses the need for industry collaboration, as the MRC releases new data on differences in viewabilty reporting across vendors.

Is your content increasing web esteem?


Half of Canadians are happy when people comment on their shared posts, according to research from IPG Mediabrands.

You just missed the year of mobile: IAB Canada


Mobile ad revenue grew by 111% in 2014, jumping to nearly one billion dollars in Canada, according to the latest figures from the organization.

Demand rises for high-speed internet service: report


Two new reports from J.D. Power report on what factors influence customer satisfaction on TV and online services.

Magna, Zenith downgrade global ad forecasts


Both companies have downgraded their ad revenue forecasts for 2015, with Magna predicting digital will overtake TV globally by 2018.