New numbers from Nielsen and IAB Canada say 50% of all media spend will come from multi-screen campaigns over the next three years, but better measurement is necessary.
IPG Mediabrands on the six insights it’s carrying from recent World Cup viewing to the Toronto 2015 Pan Am Games, which opened ticket sales today.
The results of the regulator’s annual broadcast report, with numbers pointing to more multi-platform viewing.
The digital measurement company has released the first Canadian Media Metrix Multi-Platform and Mobile Metrix results.
Exclusive research from Mediabrands on where the growing demographics are spending the majority of their media time.