Research
Canadians get their newspaper fix online (study)
Most of the over 42,000 Canadians surveyed for the summer 2018 Vividata study reported reading newspaper content in the past week.
OMD tops RECMA report again
The Omnicom agency held a strong share, but its growth rate slowed, according to the report.
13% of Canadians still pirate content (study)
The latest report from the Media Technology Monitor analyzes data from 4,000 Canadians, revealing how Netflix and smart speakers are gaining traction nation-wide.
Marketers plan to increase use of location data (study)
A new report from 451 Research shows that journey mapping and fuelling automation are driving the need for more location data.
Exploring the brain on radio ads
Canadian Broadcast Sales and Brainsights partnered to see how the brain reacts to radio spots.
America’s Got Talent wins again: Numeris
The talent show was back on top, but lost some viewers from last week.
Millennials consume less traditional media, but trust it more (study)
Plus, TV outranks Instagram, but can it hold a candle to YouTube?
BMO takes the top: Media Monitors
Car and truck dealer associations also dominated Toronto and Montreal.
Has the news landscape changed as much as we think?
According to the Reuters Institute, traditional media sources are still just as popular as their digital counterparts.
Canada’s ad spend to see modest gains: study
Dentsu predicts increasing growth in 2018 and 2019 after a flat year of media spend.
America’s Got Talent takes the week: Numeris
The reality show was back on top for the first week of summer broadcasting.
OLG hits the jackpot in Toronto: Media Monitors
Plus, the Mitsubishi Dealers Association finally dethroned CTV as the top radio buyer in Montreal.
Who are Canada’s ‘four screen’ Anglophones?
The report, “Four Screen Anglophones,” looks at how the English-speaking Canadian market utilizes multi-screens.
CHFI wins Toronto again: Numeris
Bray and Partners president David Bray delves into who made the biggest gains and losses in Canada’s radio market.
Digital-first turns up the volume on TV ad spend
A new report from the Video Advertising Bureau shows how ad dollars from digital disruptors are being funnelled into traditional TV.
