Globe and Mail tops Vividata’s rankings
The firm’s latest study shows print readership is stable, but millennials still favour digital more than their boomer counterparts.
Big Bang Theory wins the week: Numeris
The comedy series on CTV pulled in more single-night viewers than any other daily program for the week of Oct. 2 to 8.
The Big Bang Theory takes the week: Numeris
The comedy on CTV pulled in more single-night viewers than any other daily program in Canada for the week of Sept. 26 to Oct. 1.
Live TV is still king: study
While time spent on SVOD and OTT platforms has doubled since 2013, 82% of television minutes watched still come from appointment-style viewing.
Advertisers should think before they go full screen: study
Researchers found ads that “ask permission” see more engagement from viewers, while full-screen ads trigger a “fight or flight” response.
Bull takes the week: Numeris
The new drama on Global was the most-viewed daily program in Canada for the week of Sept. 19 to 25.
Majority of millennials are going unreached: study
It’s 2016, do you know where the millennials are? New research from Dentsu Aegis shows 58% of the coveted demo is misunderstood and under-targeted.
Amazing Race Canada wins the week: Numeris
The finale of the CTV reality competition show was the most-viewed daily program in Canada for the week of Sept. 12 to 18.
The content that connects with Canadians
New research from AOL Canada reports that Canadian women are more likely to use mobile devices for content consumption.
Bull pulls in the ratings for Global
The new series starring NCIS alum Michael Weatherly boosted the 9 p.m. timeslot from the same week last year.
Amazing Race takes the week: Numeris
The CTV reality competition show was the most-viewed program in Canada for the week of Sept. 5 to 11.
Broadcasters rule, but news aggregators rising: study
The Media Technology Monitor’s annual report on news consumption also outlines how wealthier, better-educated Canadians differ from the rest.
Slight uptick in Zenith’s latest global ad forecast
The network predicts internet ad spend will become the world’s largest advertising medium within the next year.