Research

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TV my way: Canada’s newest target?

The latest MTM study on media technology adoption reports the rise of a new audience category.

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Nearly half of English Canadians watch Netflix: MTM

That figure is up from 21% in 2012, according to a sneak peek of the research org’s fall report.

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Forget the cable cord, has your target cut the landline?

New numbers from MTM finds the growing group has some distinct media consumption habits.

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Will apps protect industry from ad-blockers?

Mobile titles will lead gaming revenue, VR will stay niche and apps might keep ad-blockers at bay, according to Deloitte’s 2016 TMT Predictions.

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Data dive: Canada’s digital-print divides

Infographic: Newspaper readers are starting to skew digital, while magazine readers still love to flip a printed page.

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Infographic: Marketing tech startups to watch

Check out which companies are developing tech that goes beyond simply serving an ad.

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Environics acquires select Spectra services from Nielsen

The move boosts the analytics firm’s offering to CPG and grocery retailers.

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Ho! Ho! Ho! It’s snowing phablets

The app market registered a 58% growth in sessions in 2015 and much of that time was spent on a device once considered a hot property for seniors.

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CRTC changes could cost industry 7K jobs: report

A report co-authored by Nordicity and Peter H. Miller forecasts the Let’s Talk TV decisions will also likely result in a $400 million drop in spending on Canadian programming by 2020.

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Global ad spend to double in 2016: Warc

In Canada, however, growth is expected to remain the same, according to the marketing intelligence firm.