Research
Digital audio growing among Canadians, despite problematic data plans
Smart speakers and podcasts are driving home listening, but radio remains king of the car.
Just how much is lost to ad fraud?
The good news: bot fraud is claiming fewer digital dollars. The bad news: bad actors are getting more sophisticated.
Big Bang takes the week: Numeris
Sheldon – both the old version and the young version – topped the charts for the week in every market.
Francophones lagging in podcast adoption
MTM survey finds lack of French-language content may be to blame.
BMO back on top: Media Monitors
Auto industry, both foreign and domestic, continue to top buying categories in both Toronto and Montreal.
Big Bang pulls in big numbers again: Numeris
Sheldon – both the old version and the young version – topped the charts for the week in every market.
RBC pushes to the top: Media Monitors
Finance dominated Toronto, but restaurants and night clubs were still the biggest buyers in Montreal.
Newspapers have reach, but less influence over purchases: study
Do people in big cities read newspapers more? And how does reading change on the weekends?
Nielsen extends music measurement in Canada
Playback information can help fuel buyers’ plans, says VP Paul Shaver.
Print magazines strong, but millennials could shake things up: study
Magazine reach is still strong, but the different viewing and searching habits of millennials could affect readership.
Big Bang brings it again: Numeris
Election coverage stole the show in Edmonton.
MKTG dives into sponsor receptiveness
For brands, getting noticed by e-sports fans versus baseball fans is a whole different game.
New study measures from media buy to auto buy
From the first digital touchpoint, advertisers often have several weeks to make an impression – but once the dealership visits start, the clock is ticking to target.
Canada’s couch potatoes peeling away from traditional TV
OTT is revenue up 33% as cable, satellite subscribers continue to drop.
NCIS wins the week: Numeris
Drama, both scripted and unscripted, ruled the top-five this week.
