But specialty holds strong with a 5.3% increase in total revenues, thanks to subscription fees and steadier ad revenue.
ZenithOptimedia says ads on the platform are growing 5.5 times faster than those on desktop in its latest report.
A deeper dive into Canadian numbers and thoughts on modern media companies with PwC global entertainment and media head Marcel Fenez.
According to new research from IPG Media Lab and Kiip presented at Cannes, banner ads increase awareness for consumers, but lower the likeability of the brand.
One in six Canadians now watches all of their television programs on a digital device.