Research Articles
Global marketing outlook rises in May: study
ResearchThe boost is the fifth in as many months, according to the latest report from Warc.
Consumer confidence sees May rebound: study
ResearchThe latest TNS study suggests that Canadians are feeling better about the present and future after a rough April.
AToMiC: Kevin Keane talks brainwaves and data
ResearchThe former MediaCom director talks neuromarketing and his new start-up ahead of his AToMiC presentation later this month.
Realeyes looks at Canadian market
ResearchAt Esomar’s 2013 conference, managing director Mihkel Jaatma says the company is currently focusing its research, which uses face-reading software, on the automotive sector.
Media Experts releases Canadian RTB data
DigitalMobileResearchThe first RTB report from the agency and its trading desk, Xpeto says inventory is up and CPMs in the first quarter of 2013 are down versus the end of 2012.
Consumer confidence hits April slump: study
ResearchThe latest Consumer Confidence Index from TNS shows that consumers are feeling pessimistic about the economy and the future.
Canadian ad spend to rise in 2013
ResearchThe country’s ad spend will grow, but at a slower rate than the global pace, according to the latest report from Warc.
CRTC releases cable, satellite TV financials
ResearchTelevisionCombined cable operator revenue was up modestly, and satellite TV revenue fell 2% as overall sector pre-tax profits came to $2.6 billion.
Canadians spend more time online than offline: study
ResearchThe report from UK-based GlobalWebIndex charts time spent across all platforms, and offers insight for advertisers.
Global internet ad spend hit $99 billion in 2012: GroupM
DigitalMobileResearchThe media co breaks down internet spend in Canada and worldwide in a new report, and reveals the top-visited Canadian websites, with Bell Media’s sites leading the pack.
