Research
What are Canada’s couch potatoes watching?
In the next two years, OTT revenue is set to climb while TV’s could go way down.
More than half of Canadians now stream Netflix: study
Plus, the number of households that subscribe to internet services but not television is growing.
Big Bang holds the top: Numeris
Meanwhile, Roseanne‘s post-premiere viewership numbers fell by more than one million.
Only 40% of programmatic spend goes to publishers: study
New analysis by Warc shows that publishers get less than half of the spend, and that’s assuming there’s no ad fraud.
BMW drives to the top in Toronto: Media Monitors
In Montreal, CTV held onto the top spot.
How are Facebook concerns affecting interactions with brands?
Audience Insights research shows that some Canadians are seriously rethinking the way they react to ads and pages on the platform.
The Big Bang Theory comes back strong: Numeris
Roseanne also debuted with a bang, taking nearly three million viewers.
Ford holds onto top spot: Media Monitors
CTV held onto the top ad buying spot in the Montreal market
Canada ranks ninth in app-making: report
The U.S. and China were responsible for the bulk of the apps created in 2017.
How much has data transformed the role of marketers?
Programmatic, data and research are taking up more of CMOs’ time, which many are handling in-house.
Infinite Dial examines Canadian audio habits
Edison Research’s Infinite Dial study has debuted in Canada, tracking everything from how many radios people own to which streamer they use most often.
The Good Doctor takes the top: Numeris
The medical drama took in more than three million viewers.
Ford cruises to the top: Media Monitors
The auto dealer association took the top buying spot in Toronto while CTV took Montreal.
MTM reports uptick in cable cutting
In a survey among Anglophones, 73% said they were paying for cable, satellite or fibre optic – down from 78% last year.
Poll shows few Canadians would actually delete Facebook
Users will soon see new privacy and data management tools for their profiles.
