Research Articles



Boomers and seniors: how should we reach them?

DigitalResearch

Don’t ignore digital when targeting this complex demographic, says Sheri Metcalfe, SVP and co-managing director at Jungle Media.



Drawing the line between Gen Z and Y: MTM

DigitalMobileRadioResearchTelevision

The report uncovers device usage and media consumption for the two groups between the ages of 18 and 34.



MEC’s prescription for a successful 2015

Research

What are the next steps for TV, data and e-commerce? MEC Canada’s Alastair Taylor distills his agency’s trend report.



How can brands capitalize on the tablet’s role in the home?

Research

New research from Brandspark finds ownership of the more purchase-friendly mobile device is on the rise.



Data Dive: How to target millennials

Research

What agencies need to know to reach this unique group, according to new data from IPG Mediabrands.



Millennials still spending on content: Deloitte

Research

The 2015 Canadian Technology, Media & Telecommunications Predictions also forecasts short-form videos will represent just 3% of viewing in Canada.



Visible minorities overindex in smartphone use: MTM

Research

They are also spending more time online and utilizing the second screen more than the average Canadian, according to a new report.



Ipsos’ Touchpoints survey given green light

Research

The first results from the multimedia study are expected in Q3 of 2015.



Data Dive: The year’s most-tweeted events

Research

How well do you know your 2014 trending topics? IPG Mediabrands puts your knowledge to the test.



Canadian ad revenue to grow 3.4% in 2015: Magna Global

Research

New reports from the media co and ZenithOptimedia put Canada slightly behind global growth for the coming year.