Research

onlineVideoShutterstock

Ad-blocker penetration high in Canada: study

Numbers from Adobe’s inaugural Advertising Demand report are high, but also point to a silver lining with social media ad clicks.

mobileShutterstock

The content that connects with Canadians

New research from AOL Canada reports that Canadian women are more likely to use mobile devices for content consumption.

Bull

Bull pulls in the ratings for Global

The new series starring NCIS alum Michael Weatherly boosted the 9 p.m. timeslot from the same week last year.

jonMAmazingRaceCda

Amazing Race takes the week: Numeris

The CTV reality competition show was the most-viewed program in Canada for the week of Sept. 5 to 11.

Newspapermobile

Broadcasters rule, but news aggregators rising: study

The Media Technology Monitor’s annual report on news consumption also outlines how wealthier, better-educated Canadians differ from the rest.

moneyShutterstock

Slight uptick in Zenith’s latest global ad forecast

The network predicts internet ad spend will become the world’s largest advertising medium within the next year.

Copied from Playback - Copied from Media in Canada - amazing race canada

Amazing Race takes the week: Numeris

The CTV reality competition show was the highest viewed single-night program in Canada for the week of Aug. 29 to Sept. 4.

money, Canada

Canada’s ad spend to increase by 3% in ’16: Carat

Although Canada’s increase in ad spend will continue on an upward trend, it falls below the 4.4% prediction for global ad spend.

mobileShutterstock

For mobile, slow and steady won’t cut it: study

A new Google study found that when it comes to mobile sites, there’s a cost to latency – and one of the biggest culprits may be the ads themselves.

sportsTVShutterstock

Understanding day-by-day media consumption: TouchPoints

Trends show undeniable growth in digital media – but it might not be an “either-or” compromise between digital and traditional.

shutterstock_165092636

Millennial TV consumption varies depending on living situation: Numeris

While millennials are stereotyped as cord-cutters, a recent survey found that there’s no one-size-fits-all solution for the hard-to-pin-down demo.

mobileShutterstock

Do your dollars match consumer media habits?

In a tale of two platforms, a new report from eMarketer shows a continuing gap between time spent and ad spend on mobile and a surplus in print.

tragicallyHip2016

The Tragically Hip takes the week: Numeris

The band’s final performance on CBC garnered the most viewers for the week of Aug. 15 to 21, 2016.

tragicallyHip2016

The impact of The Hip

Can you measure a feeling? IMI International has attempted to, compiling live and post-event data around last week’s iconic concert event.

onlineVideoShutterstock

Do Canadians know if they’re watching online TV?

MTM has amended its viewership stats after finding that not all respondents thought OTT services counted as online TV watching.