Research Articles



Data Dive: The year’s most-tweeted events

Research

How well do you know your 2014 trending topics? IPG Mediabrands puts your knowledge to the test.



Canadian ad revenue to grow 3.4% in 2015: Magna Global

Research

New reports from the media co and ZenithOptimedia put Canada slightly behind global growth for the coming year.



62% of Canadian display impressions are viewable: study

Research

New research from Eyereturn Marketing’s Ian Hewetson identifies a correlation between site quality and viewability.



Who’s noticing your brand on Instagram?

DigitalMobileResearch

New research and takeaways from this week’s InstaCamp conference from founder Michael Scissons.



Forty percent of internet time remains ‘buried’: CMust

Research

The latest Canadian Media Usage Study “unearths” untracked time spent online and examines the proliferation of connected devices.



Viewability debate: does size matter?

Research

New research from Google’s Active View provides insight on how ads are being seen.



Who are the multi-screeners?

DigitalMobileResearchTelevision

A new report from MTM says 17% of all Canadian internet users have four screens on the go, up from 3% two years ago.



When it comes to flyers, print still has pull

PrintResearch

A survey shows that the printed flyer is still valuable to shoppers…more so than their online counterparts.



‘Bite-size’ M&A deals the new trend for media cos: report

Research

A new report from tax consultant EY says M&A activity in the media and entertainment sector is at a three-year high.



Data Dive: Buying into Black Friday and Cyber Monday

Research

IPG Mediabrands breaks down key times and places to reach Canadians for the two mega-shopping days (hint: 60% have started shopping by 10 a.m.).