Research

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Skinny basic’s appeal is still slim: report

The MTM’s newest report shows that awareness of the offering is moderate, and it’s not winning back cord-cutters.

TVinternet

A detailed look at cord cutters and ‘cord nevers’

The latest MTM report details who has a TV subscription in Canada, who doesn’t want one anymore and who never had one in the first place.

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Canadian mobile messaging growth to slow: report

According to the latest numbers from eMarketer, more than 67% of Canadians will use OTT messaging this year.

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Cross-screen campaigns continue to rise: report

Videology’s latest video report shows the 15-sec spot has gained popularity this year.

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Specialty sees increase in ad and subscription rev: report

Plus, VOD subscription revenue, which includes subscription services like CraveTV and Netflix, went down more than 9%.

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Local radio ad sales see steepest decline in five years: report

At the same time, national sales saw an increase, but the growth rate is slowing for that revenue.

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Private conventional ad revenue down, CBC’s up: CRTC report

The CRTC’s 2016 financial summaries for private conventional television and the CBC show drops in local and national ad sales across conventional networks.

TVinternet

The most-liked ad formats are the most ignorable

According to a small survey from the Havas Asks Canada series, people are more likely to enjoy ad formats they can ignore.

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Local ad sales drop on private radio: StatsCan

Overall operating revenues on private radio also dropped for the third straight year in 2016.

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Online video ad spend predicted to grow 58% in three years: report

Canadian digital video viewership isn’t increasing as quickly as the ad spend is — but time spent watching is set to rise more rapidly.

TVinternet

Consumer spending on online video to increase: report

The demand for original content from major streaming services will cause consumer content spending to increase 12.6% annually from 2015 levels until 2020.

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A look ahead at Canada’s social media penetration: eMarketer

According to new North American social media numbers, 58% of Canadians will be on social media this year.

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Beer and cosmetic purchases most influenced by OOH exposure: study

The new RealityMine TouchPoints study has shown OOH exposure may influence the purchase of alcohol more than anything else.

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Cable fading and wearables rising: study

The MTM’s new report with spring 2017 data shows what’s reaching a point of maturation, what’s up-and-coming and what’s on the way out.

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OMD tops 2016 RECMA activity report

While the Omnicom agency held onto the largest share for the year, it didn’t post the most year-over-year growth.