Research Articles



Data Dive: How Canadians are using mobile

MobileResearch

Mindshare Canada shares its first Canadian-specific Mobile Mindreader study, detailing how people use the devices in their daily decisions.



Data Dive: Reaching South Asian and Chinese Canadians

Research

Exclusive research from Mediabrands on where the growing demographics are spending the majority of their media time.



GroupM posts optimistic global forecast

Research

Global ad spend is predicted to bounce back to pre-recession levels in 2015, and a look at the Canadian platforms and brands that spent the most last year.



The top four sports brands in Canada

Research

A new survey shows which teams are the most respected in Canada, with implications for companies looking to reach sports fans.



Canadian campaigns missing the mark online: study

DigitalResearch

A new Nielsen study shows a group of campaigns that served 10 million impressions only reached the intended target between 2 and 36% of the time.



Let’s Talk TV: Simultaneous substitution

ResearchTelevision

Ahead of this fall’s CRTC hearings, a look at the issues and arguments for and against the longstanding policy of substituting Canadian ads into US programming.



Starcom tops global billing list

FeaturesResearch

Check out the top 10 global networks according to the latest RECMA numbers.



OMD is top-billing agency once again

FeaturesResearch

Who made the top five? Check out the rundown of the top-billing agencies in the country for 2013, according to RECMA’s latest report.



Who’s up when: Let’s Talk TV

DigitalFeaturesResearchTelevision

What to expect from the big Canadian broadcasters and digital players this September, as well as when they’re presenting to the CRTC.



Profile of a binge watcher

DigitalResearchTelevision

They’re young, high-income and more than half have children at home, according to new research from MTM on people who marathon view content.