Research Articles



When it comes to flyers, print still has pull

PrintResearch

A survey shows that the printed flyer is still valuable to shoppers…more so than their online counterparts.



‘Bite-size’ M&A deals the new trend for media cos: report

Research

A new report from tax consultant EY says M&A activity in the media and entertainment sector is at a three-year high.



Data Dive: Buying into Black Friday and Cyber Monday

Research

IPG Mediabrands breaks down key times and places to reach Canadians for the two mega-shopping days (hint: 60% have started shopping by 10 a.m.).



Why freemium content is the better route to digital riches

DigitalMobileResearch

A new Canada Media Fund report argues the freemium business model works best for digital content creators getting their product into the market.



Getting a feel for TouchPoints

Research

Ipsos MediaCT’s Joanne Van der Burgt on the costs, barriers and opportunities associated with launching the service in Canada.



TV viewers show more love for brands: Seevibes

Research

Call it a love triangle. People talking about TV on Twitter are much more likely to talk about brands, new research shows.



Nadbank and PMB members approve merger

Research

The new service will streamline newspaper and magazine measurement data into four annual reports.



Internet video: the big and the small of it

blogsDigitalResearch

Column: PHD’s Rob Young spots a big opportunity for open-minded marketers.



Ipsos eyes Canada for launch of new survey

Research

GroupM is on board in Canada to use Touchpoints, a tool developed by Ipsos Reid MediaCT.



Where did the time go?

MobileResearch

In August, Canadians spent 100 hours on mobile devices. IPG Mediabrands’ infographic breaks down what they were doing.