Research Articles

Canadian cord-cutting rose sharply in 2014: Report


Major Canadian TV providers last year lost a record 65,000 TV subscribers, Boon Dog Professional Service’s latest research reveals.

Data Dive: Where is your target spending their media time?


New data from IPG Mediabrands breaks down the media habits of different age groups.

On the MiC: ComScore’s co-founder on video metrics


Gian Fulgoni on the impact mobile and viewability are having on branded content, and the power of sharing, ahead of his metrics keynote at BCON Expo.

Cable losing share in TV services battle


Telcos continue to make inroads, while the number of people who are tuning out keeps rising, finds new research from Media Technology Monitor.

Have we hit peak distraction?


IPG Media Lab’s Outlook 2015 says this is the year brands need to start replacing something else, or risk being lost in the attention shuffle.

Data Dive: Do Canadians still ‘like’ Facebook?


IPG Mediabrands digs into social media usage numbers, with 16- to 24-year-olds over-indexing on two platforms.

ComScore and Kantar partner on cross-media measurement


Details on the deal, which comes on the heels of Kantar parent company WPP’s announcement that it will acquire a substantial stake in the measurement company.

OOH drives mobile action: study


The comScore data finds mobile users who view OOH are taking actions like looking up store locations.

Nevermind the second screen, how about eight?


New research from Videology looks at the content consumption habits of Canadians, with some higher-than-anticipated numbers.

The thinking behind Molson Coors’ brainy TSN campaign


How the beer brand, sports network and MEC used brainwave research to develop its fantasy football campaign.