Research Articles

When it comes to flyers, print still has pull


A survey shows that the printed flyer is still valuable to shoppers…more so than their online counterparts.

‘Bite-size’ M&A deals the new trend for media cos: report


A new report from tax consultant EY says M&A activity in the media and entertainment sector is at a three-year high.

Data Dive: Buying into Black Friday and Cyber Monday


IPG Mediabrands breaks down key times and places to reach Canadians for the two mega-shopping days (hint: 60% have started shopping by 10 a.m.).

Why freemium content is the better route to digital riches


A new Canada Media Fund report argues the freemium business model works best for digital content creators getting their product into the market.

Getting a feel for TouchPoints


Ipsos MediaCT’s Joanne Van der Burgt on the costs, barriers and opportunities associated with launching the service in Canada.

TV viewers show more love for brands: Seevibes


Call it a love triangle. People talking about TV on Twitter are much more likely to talk about brands, new research shows.

Nadbank and PMB members approve merger


The new service will streamline newspaper and magazine measurement data into four annual reports.

Internet video: the big and the small of it


Column: PHD’s Rob Young spots a big opportunity for open-minded marketers.

Ipsos eyes Canada for launch of new survey


GroupM is on board in Canada to use Touchpoints, a tool developed by Ipsos Reid MediaCT.

Where did the time go?


In August, Canadians spent 100 hours on mobile devices. IPG Mediabrands’ infographic breaks down what they were doing.