Research

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Snapchat’s userbase predicted to grow by 14%

eMarketer data projects continued growth for the platform through 2023, with some of that coming from the 35 to 64 group.

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The Good Doctor returns: Numeris

Reality series’ continue to draw viewers as well as CFL and NHL action in the western markets.

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Nissan rises back to the top: Media Monitors

The auto industries dominate the airwaves in both Toronto and Montreal as Crave and The Home Depot make headway on the charts.

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Community news reach decreasing with older generations: study

However, according to Vividata, the influence from community news ads when it comes to purchasing may be on the rise.

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TV and digital outpacing print news: study

TV and digital outlets top sources for Anglophones, 20% of whom consider themselves news enthusiasts.

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Survivor takes the week: Numeris

‘Hockey Night In Canada’ draws viewers in Toronto/Hamilton while ‘The Conners’ debuts on the charts for the first time this season, in Montreal.

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Internet expected to drive beauty ad spend

After two years of decline in print and magazine beauty ad spend, Zenith predicts e-commerce and digital platforms like Instagram will bring back ad dollars.

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OLG tops radio despite a smaller buy: Media Monitors

Toyota creeps back into the top-five in Toronto while the travel industry makes a big splash in Montreal.

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Marketers are putting programmatic back in agencies’ hands: study

This year’s Digital Pulse survey paints a more nuanced picture of the in-housing trend.

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Canadians tune in for CBC election coverage: Numeris

The pubcaster won the week with more than 2 million viewers to its election special, while NHL action drew in western markets.

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Nissan keeps its lead: Media Monitors

The auto industry decreased its spend this week, as La Grande Dégustation de Montréal threw ad dollars into radio ahead of its annual event.

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OTT exhaust, retailers becoming platforms and other 2020 predictions

Forrester Research also ponders Tik Tok’s next move, the potential for the podcast industry and more.

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How engagement differs between content and ads

A study by Totum Research shows that “analog” advertisements tend to be more trusted, but that doesn’t necessarily correlate with engagement.

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Nissan takes the lead: Media Monitors

Domestic and foreign auto industries spent heavily in both Toronto and Montreal this week as retailers debuted in the top-five.

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Does viewability translate to effectiveness?

A new study by Kargo found that just because an ad has all pixels on screen, that doesn’t mean all eyes are on the ad.