Research Articles



Where did the time go?

MobileResearch

In August, Canadians spent 100 hours on mobile devices. IPG Mediabrands’ infographic breaks down what they were doing.



Go mobile to reach an attentive audience: IPG study

DigitalResearch

New research from IPG Media Lab shows users on mobile devices that are commuting or in a store are most likely to pay attention to online advertising.



Industry must prepare for multi-screen future: study

Research

New numbers from Nielsen and IAB Canada say 50% of all media spend will come from multi-screen campaigns over the next three years, but better measurement is necessary.



Help young people help each other: study

Research

A new report from Havas suggests brands should be focused on providing experiences, not promoting consumerism, in order to reach young people.



Zenith adjusts global forecast

Research

The agency has slightly downgraded numbers in its latest report, with an emphasis on decreases in TV viewing and consumer magazine circulation in North America.



Data Dive: How Canadians interact with live events

DigitalResearchTelevision

IPG Mediabrands on the six insights it’s carrying from recent World Cup viewing to the Toronto 2015 Pan Am Games, which opened ticket sales today.



Traditional TV viewing down as digital goes up: CRTC

DigitalRadioResearchTelevision

The results of the regulator’s annual broadcast report, with numbers pointing to more multi-platform viewing.



Nearly half of digital minutes are spent on mobile: comScore

DigitalMobileResearch

The digital measurement company has released the first Canadian Media Metrix Multi-Platform and Mobile Metrix results.



Data Dive: How Canadians are using mobile

MobileResearch

Mindshare Canada shares its first Canadian-specific Mobile Mindreader study, detailing how people use the devices in their daily decisions.



Data Dive: Reaching South Asian and Chinese Canadians

Research

Exclusive research from Mediabrands on where the growing demographics are spending the majority of their media time.