Research Articles



Mobile global hotspot for ad dollars: report

Research

Mobile will see the most growth in ad spend in 2016 while print declines will continue, according to a global Warc report.



Pragmatic parents: How millennials are buying

Research

Jeff Fromm, president of millennial-focused agency, Futurecast, shares numbers ahead of a Toronto presentation later this month.



Data Dive: How teens view your content online

DigitalMobileResearch

Canadian teens are most likely to say they want to be famous online, according to research from UM.



Mobile-only audiences on the rise: report

MobileResearch

Canadians are most likely to do their banking online while Americans consume more weather and health on mobile, according to a recent comScore report.



Why direct mail breaks through the noise

Research

A new study says the ritual and physicality of direct mail could make it more impactful than digital marketing.



Knee-deep in viewability measurement

DigitalResearch

IAB Canada’s president stresses the need for industry collaboration, as the MRC releases new data on differences in viewabilty reporting across vendors.



Is your content increasing web esteem?

Research

Half of Canadians are happy when people comment on their shared posts, according to research from IPG Mediabrands.



You just missed the year of mobile: IAB Canada

DigitalMobileResearch

Mobile ad revenue grew by 111% in 2014, jumping to nearly one billion dollars in Canada, according to the latest figures from the organization.



Demand rises for high-speed internet service: report

DigitalResearchTelevision

Two new reports from J.D. Power report on what factors influence customer satisfaction on TV and online services.



Magna, Zenith downgrade global ad forecasts

Research

Both companies have downgraded their ad revenue forecasts for 2015, with Magna predicting digital will overtake TV globally by 2018.