Research Articles

More smartphones, more streaming: report


With 75% of the Anglophone population using smartphones, consumption of audio and video content on those devices is also up.

Why Quebecor partnered with NBCUniversal


The pact for factual and studio-based formats is open to developing content with advertisers.

A new way to use Numeris data


NLogic has launched an API that allows clients to integrate the data into reports and dashboards.

ComScore to acquire Rentrak


The combined company aims to introduce a more expanded and precise measurement system.

Sluggish global economy impacts media forecast


GroupM’s worldwide media and marketing report update sees slow recovery affecting its Dec. 2014 forecast with the impact being felt across global markets.

Broadcasting revenues down 0.3% in 2014: StatsCan


This past year also marked the first time private conventional TV in Quebec posted a loss since 1991.

Data Dive: The building buzz around the Blue Jays


Chatter around the team has expanded outside of Toronto since the end of July, according to IPG Mediabrands.

Cord-cutting accelerates in first half of 2015: report


Ottawa-based research consultancy Boon Dog reports that TV subscribers continue to deactivate, with numbers growing substantially this year.

Social media chatter drives purchasing: report


Marketing intelligence firm Mintel has released a report that highlights the impact of social media interactions on users’ purchases.

Second screeners are also content creators


Over half of English Canadians have participated in some form of second-screen interaction, according to new numbers from MTM.