Research

siniz-kim-626146-unsplash

What are Canada’s couch potatoes watching?

In the next two years, OTT revenue is set to climb while TV’s could go way down.

jens-kreuter-85328-unsplash

More than half of Canadians now stream Netflix: study

Plus, the number of households that subscribe to internet services but not television is growing.

BIG BANG

Big Bang holds the top: Numeris

Meanwhile, Roseanne‘s post-premiere viewership numbers fell by more than one million.

rawpixel-com-369782-unsplash

Only 40% of programmatic spend goes to publishers: study

New analysis by Warc shows that publishers get less than half of the spend, and that’s assuming there’s no ad fraud.

patrick-tomasso-363779-unsplash

BMW drives to the top in Toronto: Media Monitors

In Montreal, CTV held onto the top spot.

thought-catalog-602526-unsplash

How are Facebook concerns affecting interactions with brands?

Audience Insights research shows that some Canadians are seriously rethinking the way they react to ads and pages on the platform.

112209_0112b_e69add4

The Big Bang Theory comes back strong: Numeris

Roseanne also debuted with a bang, taking nearly three million viewers.

frank-fuhrmeister-382647-unsplash

Ford holds onto top spot: Media Monitors

CTV held onto the top ad buying spot in the Montreal market

SmartphoneShutterstock

Canada ranks ninth in app-making: report

The U.S. and China were responsible for the bulk of the apps created in 2017.

handshakeShutterstock

How much has data transformed the role of marketers?

Programmatic, data and research are taking up more of CMOs’ time, which many are handling in-house.

Headphones

Infinite Dial examines Canadian audio habits

Edison Research’s Infinite Dial study has debuted in Canada, tracking everything from how many radios people own to which streamer they use most often.

THE GOOD DOCTOR - SEASON 1

The Good Doctor takes the top: Numeris

The medical drama took in more than three million viewers.

Ford

Ford cruises to the top: Media Monitors

The auto dealer association took the top buying spot in Toronto while CTV took Montreal.

Copied from Playback - Copied from Media in Canada - tvShutterstock

MTM reports uptick in cable cutting

In a survey among Anglophones, 73% said they were paying for cable, satellite or fibre optic – down from 78% last year.

FBPrivacy

Poll shows few Canadians would actually delete Facebook

Users will soon see new privacy and data management tools for their profiles.