Major Canadian TV providers last year lost a record 65,000 TV subscribers, Boon Dog Professional Service’s latest research reveals.
New data from IPG Mediabrands breaks down the media habits of different age groups.
Gian Fulgoni on the impact mobile and viewability are having on branded content, and the power of sharing, ahead of his metrics keynote at BCON Expo.
Details on the deal, which comes on the heels of Kantar parent company WPP’s announcement that it will acquire a substantial stake in the measurement company.
How the beer brand, sports network and MEC used brainwave research to develop its fantasy football campaign.