Research

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Linear and online content mix well: study

According to the Media Technology Monitor, nearly half of Canadians consume a healthy diet of both traditional and digital media.

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Canadian ad spend growth outpacing global average: Dentsu

Chief commercial officer Hisham Ghostine says while things are looking up for the country’s ad spend, platforms need to stay current.

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Big Bang, New Year’s coverage take the top: Numeris

While The Big Bang took English audiences, the big bang of fireworks for New Year’s Eve harnessed the power of the Francophone market.

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Vacation ads flying high on radio: Media Monitors

Sunwing takes the top spot in Toronto, while Redtag.ca comes in second in Montreal.

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Publicis Media, MediaCom top new business rankings: RECMA

In terms of new account wins, business has grown around the globe by 15%.

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How TV fared over the holidays: Numeris

Viewers were split between news, sports and the occasional rerun during a period where audiences were generally lower.

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Retail, travel, restos rule radio buys: Media Monitors

Sail and RedTag took Toronto and Montreal as the top buyers, respectively.

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Which Canadian shows pulled in the biggest ratings in 2018?

This year’s chart is topped by long-running favourites, but a number of newer Canadian scripted series have also climbed the ranks.

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Hudson’s Bay, Koodo rule December radio in Toronto: Media Monitors

We look at the top buys for the last two weeks of the month.

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Survivor comes out on top: Numeris

The reality program garnered more than two million viewers, taking over regular The Big Bang Theory.

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TV ad spend down despite high consumption: study

Warc’s latest report states that despite adspend on a downturn, TV reaches almost 100% of Canadians monthly.

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OLG buys big in Toronto: Media Monitors

Meanwhile, auto dealer associations ruled both Toronto and Montreal for buying activity.

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Online advertising surpassed expectations: report

Online advertising has long been a behemoth, but this year’s IAB Internet Advertising Revenue Study marked a milestone in digital.

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How is social media affecting attitudes toward news?

Respondents may be more interested in speed than balance, according to a recent study.