Research Articles
On the MIC: George Ivie talks measurement
ResearchThe CEO and executive director of the Media Rating Council previews his IAB MIXX keynote, talking expanding definitions of TV, cross-media and the online digital f-word.
People distracted by the second screen: study
ResearchA new study from Tapped Mobile, App Promo and BrandSpark finds the majority of Canadians don’t browse their phone for content related to their programming.
Cable dips while fibre optic TV grows: MTM
ResearchTV distribution analysis from Media Technology Monitor shows Canadians are turning away from satellite and cable and increasingly choosing Bell Fibe and Telus Optik TV.
MEC releases its 2014 trend preview
ResearchWith trends from connected devices turning into connected living to data and marketing growing up, the fourth annual Review Preview is written by senior staff at the agency from across its international network.
How Canadians are using smartphones during the Olympics
MobileResearchNew data from IDC Canada shows that just less than half of smartphone users will use them to keep up with the Games.
Producers urge regulators to relax rules on branded entertainment
ResearchA white paper released yesterday by Canadian producers suggests more clarity and certainty is needed to encourage brands to pursue longer form content.
Canadians binging on ‘bite-sized’ information: study
DigitalMobileResearchTelevisionNew stats from a study conducted in advance of the CASSIES show nearly half of Canadians describe themselves as addicted to social media.
Three digital trends: Microsoft
DigitalResearchNatasha Hritzuk, global senior insights director, reveals trends that urge brands to educate consumers on deeper data exchange, learn when to interrupt people and how to create anticipatory content.
Canadians want more from TV services, CRTC report finds
ResearchTelevisionConsumers want more choice, flexibility and personalized programming, according to the first phase of the Let’s Talk TV report.
Ipsos expands media reach in Canada
People MovesResearchJoanne Van der Burgt has been hired to lead the company’s media measurement practice north of the border, with the aim to be ready to introduce its Ipsos MediaCT analytics to Canada this spring.
