Research
Skinny basic’s appeal is still slim: report
The MTM’s newest report shows that awareness of the offering is moderate, and it’s not winning back cord-cutters.
A detailed look at cord cutters and ‘cord nevers’
The latest MTM report details who has a TV subscription in Canada, who doesn’t want one anymore and who never had one in the first place.
Canadian mobile messaging growth to slow: report
According to the latest numbers from eMarketer, more than 67% of Canadians will use OTT messaging this year.
Cross-screen campaigns continue to rise: report
Videology’s latest video report shows the 15-sec spot has gained popularity this year.
Specialty sees increase in ad and subscription rev: report
Plus, VOD subscription revenue, which includes subscription services like CraveTV and Netflix, went down more than 9%.
Local radio ad sales see steepest decline in five years: report
At the same time, national sales saw an increase, but the growth rate is slowing for that revenue.
Private conventional ad revenue down, CBC’s up: CRTC report
The CRTC’s 2016 financial summaries for private conventional television and the CBC show drops in local and national ad sales across conventional networks.
The most-liked ad formats are the most ignorable
According to a small survey from the Havas Asks Canada series, people are more likely to enjoy ad formats they can ignore.
Local ad sales drop on private radio: StatsCan
Overall operating revenues on private radio also dropped for the third straight year in 2016.
Online video ad spend predicted to grow 58% in three years: report
Canadian digital video viewership isn’t increasing as quickly as the ad spend is — but time spent watching is set to rise more rapidly.
Consumer spending on online video to increase: report
The demand for original content from major streaming services will cause consumer content spending to increase 12.6% annually from 2015 levels until 2020.
A look ahead at Canada’s social media penetration: eMarketer
According to new North American social media numbers, 58% of Canadians will be on social media this year.
Beer and cosmetic purchases most influenced by OOH exposure: study
The new RealityMine TouchPoints study has shown OOH exposure may influence the purchase of alcohol more than anything else.
Cable fading and wearables rising: study
The MTM’s new report with spring 2017 data shows what’s reaching a point of maturation, what’s up-and-coming and what’s on the way out.
OMD tops 2016 RECMA activity report
While the Omnicom agency held onto the largest share for the year, it didn’t post the most year-over-year growth.
