Research Articles



Have we hit peak distraction?

Research

IPG Media Lab’s Outlook 2015 says this is the year brands need to start replacing something else, or risk being lost in the attention shuffle.



Data Dive: Do Canadians still ‘like’ Facebook?

Research

IPG Mediabrands digs into social media usage numbers, with 16- to 24-year-olds over-indexing on two platforms.



ComScore and Kantar partner on cross-media measurement

Research

Details on the deal, which comes on the heels of Kantar parent company WPP’s announcement that it will acquire a substantial stake in the measurement company.



OOH drives mobile action: study

Research

The comScore data finds mobile users who view OOH are taking actions like looking up store locations.



Nevermind the second screen, how about eight?

Research

New research from Videology looks at the content consumption habits of Canadians, with some higher-than-anticipated numbers.



The thinking behind Molson Coors’ brainy TSN campaign

ResearchTelevision

How the beer brand, sports network and MEC used brainwave research to develop its fantasy football campaign.



Super Bowl vs. Oscars: how audiences stack up

Research

An infographic breaking down the audiences of the two tentpole events of the year, with data from MediaCom Canada.



Apps reign on tablet and smartphones: comScore

MobileResearch

Canadians are spending six times the amount of hours on apps than browsers across tablets and smartphones, according to the measurement co.



What consumers think about sponsorships

ResearchSponsorship

Brent Barootes, president of Partnership Group, shares new research into the public’s perceptions of sponsorship investments from brands.



Why TLN is bringing more Spanish-language channels to Canada

ResearchTelevision

Taking a look at the country’s young, well-educated Hispanic market and whether they’ll be excited for more news, entertainment and sports on TV.