Research

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Students are most likely to share: MTM

Over half of all Canadians report sharing a news article and link to a video within the past month.

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The Canadians doing TV their way: MTM

Details on the 10% of Canadians that are watching TV content without paying for a traditional package.

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Data Dive: Home is where the videos are viewed

IPG Mediabrands dives into the video-viewing habits of millennials through data from the first TouchPoints study.

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Mobile to drive ad spend growth in 2016, 2017

According to Warc’s latest global report, the medium is expected to be the primary driver for a 4.4% increase in global ad spend in 2016.

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Canadians’ appetite for the internet

According to two MTM reports, the nation continues to demonstrate a hunger for access to the web, with time spent on the medium growing across demos.

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Unravelling Canadian consumer behaviour

TouchPoints, the first substantial study of the Canadian multimedia user is out, giving buyers access to more precise planning data.

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The evolving Canadian digital marketing space in 2016

An eMarketer report investigates key consumer and marketer trends that will impact the CMO’s domain in 2016.

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Did you know this about millennials?

A Zeno Group study of six countries, including Canada, reveals seven insights about the sought-after demo, which prides itself on establishing a brand called “me.”

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Mindshare gets granular with OTT targeting

The agency has announced a global partnership with ad tech company Tru Optik that allows for micro-genre targeting.

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Data dive: How South Asian and Chinese Canadians view brands

New data on how to target the tech-savvy growing audience segments from IPG Mediabrands.

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This is your brain on Super Bowl ads

Bell Media and Brainsights partnered to measure the top ads and moments from Super Bowl 50.

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TV my way: Canada’s newest target?

The latest MTM study on media technology adoption reports the rise of a new audience category.