Research
For Canadians, trust in news media has fallen: study
With dwindling newsrooms, the rise of populism and misinformation, Canadians trust in news media sits at just 52%.
The Amazing Race Canada takes it: Numeris
In Edmonton and Calgary CFL action draws viewers, but nationally reality TV takes the top-five.
Technology tempts, but most Canadian kids still prefer real life fun
There’s good news for parents, but bad news for advertisers – playing outside and with friends still ranks higher than TV and streaming.
Wendy’s sizzles at the top: Media Monitors
The QSR leads in Toronto, while CTV hits #1 in Montreal.
Just how big is the ad fraud problem?
The prevalence of bad digital practices may be lower than once thought, especially in Canada.
The Amazing Race Canada continues its reign: Numeris
Hitting its stride four episodes in, BH90210 maintains its draw while America’s Got Talent resonates with Montreal audiences.
Staples stays on top: Media Monitors
As back-to-school shopping and end-of-summer events wind down, the radio buying charts could see a change soon.
It’s a mobile world, but Canada might be lagging
Numbers from Comscore show that Canada is still very much a desktop nation.
Vividata goes cross-platform with new passive measurement panel
In the move CEO Pat Pellegrini calls “the biggest change” for Vividata since it was formed, the company will no longer rely purely on survey data.
The Amazing Race Canada still on top: Numeris
A double dose of reality this week continues to draw viewers to America’s Got Talent and the Quebec chart sees a pair of new debuts.
Younger viewers might pay more attention to online ads
Those aged 18-44 are also more likely to find ads relevant, but given the chance most will still skip.
What’s the opportunity for sponsors at Just for Laughs?
A new study shows how fans value the event, as well as sponsors involved – and how it compares to the likes of the Grammys and TIFF.
Staples takes the top spot: Media Monitors
The auto industry shook up both the Toronto and Montreal markets jumping some 50 spots for some manufacturers.
Linear TV still popular for younger viewers
Although OTT is on the rise with every under-18 age group, traditional television is not dead with children.
Why is cinema advertising so resilient?
New data from Warc shows that cinema is the only non-internet medium not losing ground in terms of ad spend share.
