Research

Copied from Playback - shutterstock_Quarterly report

Programmatic buying to jump nearly 10% by 2019

Two years from now, two-thirds of digital display advertising will be traded programmatically, according to new research by Zenith.

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Ford stays on top: Media Monitors

The auto industry once again dominated as Toronto’s biggest category buyer, while the TV category was back on top in Montreal.

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Unpacking your consumption assumptions: study

Those in the media industry may overestimate how much on-demand and SVOD people are actually watching.

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TV ads more entertaining, even for millennials: study

A new Ipsos study commissioned by ThinkTV shows that TV ads outperform digital on a few key metrics, but trust in ads could be improved.

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Ford cruises to the top: Media Monitors

The auto industry once again dominated as Toronto’s biggest category buyer, while the TV category was back on top in Montreal.

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Viewability a rising priority, click-through lags: report

Mobile-only campaigns also decreased over the quarter, according to Videology’s quarterly research.

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Canada’s internet users skew older: study

Plus, social media has 50% penetration among those 65 and older.

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Fido takes the top: Media Monitors

The auto industry remains dominant in Toronto, while CTV goes big in Montreal.

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Even millennials still use print flyers: study

A new Metroland and Brandspark study by Metroland shows that millennials also aren’t totally ditching print flyers.

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Just who is the mobile-only Canadian?

Media Technology Monitor’s latest survey profiles the quarter of Canadian households that have gone landline-free.

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Canadian newcomers are mobile-first: study

New Canadians over-index on time spent on mobile, especially when it comes to video messaging.

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Acura Dealers drive to the top: Media Monitors

The auto industry remains dominant in Toronto, while CTV goes big in Montreal.

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New Canadians over-index on online, free media

A new study from Oath and Group M shows phone use is key to newcomers, but TV subscriptions aren’t a priority.

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Who’s listening to podcasts in Canada?

Most fans are still new to the medium, but it’s popular among affluent and educated males.

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Air Canada stays on top: Media Monitors

The airline bought the most radio advertising in Toronto for the second week in a row.