The impact of The Hip
Can you measure a feeling? IMI International has attempted to, compiling live and post-event data around last week’s iconic concert event.
Do Canadians know if they’re watching online TV?
MTM has amended its viewership stats after finding that not all respondents thought OTT services counted as online TV watching.
How families prep for back-to-school budgets
Initiative rolls out results from a study that can help inform a rich media mix to match buyer behaviour.
Profiling heavy sports consumers: MTM
TSN is the most popular channel for sports viewing, according to new numbers from MTM.
Media sector priorities out of sync: report
Content marketing is tops for publishers in 2016, but industry priorities diverge from there, according to new research from Publicitas.
How Canadians listen to their favourite tunes: report
The 2016 music report from Nielsen shows the move in consumption towards mobile, and an increase in interest in experiential events.
Pay more attention to IoT, E&Y warns media cos
Media companies need to step up their game and tap into the world of connected devices (and personalized advertising), according to the firm’s latest report.
The latest on Canadian TV subscribers: MTM
Cable TV is in decline and “TV my Way” remains an emerging category, according to the most recent numbers.
A demo study that’s not about millennials
Still have your attention? New stats on Canadian Gen-Xers from Yahoo! that detail the group often seen as forgotten by marketers.
Canadian mobile users getting fickle with apps
Low adoption of wearables and health apps and a rising use of banking apps are amongst the findings of a new Canadian mobile report from GroupM’s Catalyst.