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GO Transit takes Toronto, CTV tops Montreal: Media Monitors

There were four new entrants in Toronto’s top-10 last week.

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Social strategies may not align with users’ priorities: study

Sprout Social looks at what it takes to connect with users on social networks.

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The skinny on Canadian social media habits

According to Media Technology Monitor, growth in social media usage has stagnated for Canadians.

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Amazing Race Canada stays ahead: Numeris

However, the gap closed between Race and second-place finisher America’s Got Talent.

radio

Bell takes Toronto, CTV tops Montreal: Media Monitors

Shoppers Drug Mart also upped its radio buy in both cities.

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Amazing Race Canada takes the lead: Numeris

The reality show grew its audience in most Canadian markets.

Ford

Auto, financial services buy big in Toronto: Media Monitors

Ford took the top in Toronto, while Mitsubishi scored in Montreal.

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What are Canadians’ preferred social networks?

Canada isn’t among the top markets for Facebook, but it does rank high for Instagram and LinkedIn.

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How programmatic software influences client relationships: survey

Agencies that exclusively use in-house technology report better relationships with publishers, but higher expectations from clients.

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FIFA scores for the week: Numeris

The final match swept nearly every Anglophone market, as well as Quebec.

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CMOs concerned about frequency caps, bad retargeting: survey

The CMO Club Solutions Guide turned to 82 global CMOs to find out what constitutes a bad ad experience.

BMO

BMO and CTV hold the top: Media Monitors

The bank increased its buy in Toronto, while the channel kept its hot streak alive in Montreal.

printing press

Interest in news is still strong: study

Although interest in news remains high, many Canadians still “don’t see the point” of paying for online news.

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TSN scores big with Canadians

The network says 72% of Canadians viewed the 2018 FIFA World Cup at some point during the month-long tournament.

Travel Alberta

What’s the media plan? Alberta Tourism digs deep into digital

Over the last three years, the tourism agency has shifted 99% of its marketing efforts to online channels.