Jeff Fromm, president of millennial-focused agency, Futurecast, shares numbers ahead of a Toronto presentation later this month.
Canadians are most likely to do their banking online while Americans consume more weather and health on mobile, according to a recent comScore report.
IAB Canada’s president stresses the need for industry collaboration, as the MRC releases new data on differences in viewabilty reporting across vendors.
Mobile ad revenue grew by 111% in 2014, jumping to nearly one billion dollars in Canada, according to the latest figures from the organization.
Two new reports from J.D. Power report on what factors influence customer satisfaction on TV and online services.