Research Articles



Broadcasting revenues down 0.3% in 2014: StatsCan

ResearchTelevision

This past year also marked the first time private conventional TV in Quebec posted a loss since 1991.



Data Dive: The building buzz around the Blue Jays

ResearchSocial

Chatter around the team has expanded outside of Toronto since the end of July, according to IPG Mediabrands.



Cord-cutting accelerates in first half of 2015: report

ResearchTelevision

Ottawa-based research consultancy Boon Dog reports that TV subscribers continue to deactivate, with numbers growing substantially this year.



Social media chatter drives purchasing: report

ResearchSocial

Marketing intelligence firm Mintel has released a report that highlights the impact of social media interactions on users’ purchases.



Second screeners are also content creators

DigitalResearchTelevision

Over half of English Canadians have participated in some form of second-screen interaction, according to new numbers from MTM.



Mobile global hotspot for ad dollars: report

Research

Mobile will see the most growth in ad spend in 2016 while print declines will continue, according to a global Warc report.



Pragmatic parents: How millennials are buying

Research

Jeff Fromm, president of millennial-focused agency, Futurecast, shares numbers ahead of a Toronto presentation later this month.



Data Dive: How teens view your content online

DigitalMobileResearch

Canadian teens are most likely to say they want to be famous online, according to research from UM.



Mobile-only audiences on the rise: report

MobileResearch

Canadians are most likely to do their banking online while Americans consume more weather and health on mobile, according to a recent comScore report.



Why direct mail breaks through the noise

Research

A new study says the ritual and physicality of direct mail could make it more impactful than digital marketing.