Research Articles
Traditional media on top of consumer minds: study
ResearchThe Canadian Council of Public Relations Firms (CCPRF) reports that Canadians will turn to traditional media before social media when researching products.
Microsoft named most influential brand in Canada: poll
ResearchThe Ipsos Reid Influence Index Study includes brands such as Visa, President’s Choice and Air Miles.
Canadians split on online brand interaction: study
ResearchMike Sharma at Isobar Canada talks to MiC about how brands can best engage in the social media space after a TNS study is released.
Deloitte makes its 2012 predictions
ResearchAt a conference in Toronto, the research company released its forecasts in areas of technology, media and telecommunications.
Canadians wary spenders: study
ResearchSixty-five percent of Canadians believe now is not a good time to be spending money, according to a recent release from Nielsen.
OMD tops RECMA report
ResearchThe network is the top performer according to the ranking, which includes results from 40 countries.
Canadians open to sharing personal info online: study
DigitalResearchThe KPMG study unveiled at the nextMEDIA conference looks at the growing number of Canadians willing to let advertisers track their online usage.
Group M predicts 6.4% global ad growth in 2012
ResearchThe WPP report lowers its earlier forecast slightly, and predicts digital growth in its latest outlook for the coming year.
CBC study: Ad-free pubcaster would be bad public policy
ResearchTelevisionCBC/Radio Canada’s Nordicity Group study says ending its dependence on TV ad dollars would produce a net financial impact of $533 million for the Canadian TV business.
Holiday spending is up: report
ResearchSurvey results from RBC and American Express show that Canadians are in a festive mood this year.
