Research

tragicallyHip2016

The impact of The Hip

Can you measure a feeling? IMI International has attempted to, compiling live and post-event data around last week’s iconic concert event.

onlineVideoShutterstock

Do Canadians know if they’re watching online TV?

MTM has amended its viewership stats after finding that not all respondents thought OTT services counted as online TV watching.

Back to School

How families prep for back-to-school budgets

Initiative rolls out results from a study that can help inform a rich media mix to match buyer behaviour.

sportsTVShutterstock

Profiling heavy sports consumers: MTM

TSN is the most popular channel for sports viewing, according to new numbers from MTM.

meetingShutterstock

Media sector priorities out of sync: report

Content marketing is tops for publishers in 2016, but industry priorities diverge from there, according to new research from Publicitas.

mobileShutterstock

Entertainment content hardest hit by ad blockers: IAB Canada

Use of ad blockers remains stable in Canada, but content-rich categories are over-indexing with desktop users.

digitalMusicShutterstock

How Canadians listen to their favourite tunes: report

The 2016 music report from Nielsen shows the move in consumption towards mobile, and an increase in interest in experiential events.

Canada advertising cloud

Mobile delivers the best on-target rate: Nielsen

The measurement body’s digital ad ratings report shows how numbers shift by vertical and are impacted by campaign size and mode of delivery.

Copied from Playback - shutterstock_internet of things

Pay more attention to IoT, E&Y warns media cos

Media companies need to step up their game and tap into the world of connected devices (and personalized advertising), according to the firm’s latest report.

money, Canada

Zenith downgrades its global ad spend outlook

The Publicis Groupe agency’s annual report predicts double-digital growth for search spend in 2016.

TV

The latest on Canadian TV subscribers: MTM

Cable TV is in decline and “TV my Way” remains an emerging category, according to the most recent numbers.

peopleWalkingShutterstock

A demo study that’s not about millennials

Still have your attention? New stats on Canadian Gen-Xers from Yahoo! that detail the group often seen as forgotten by marketers.

smartphoneShutterstock

Canadian mobile users getting fickle with apps

Low adoption of wearables and health apps and a rising use of banking apps are amongst the findings of a new Canadian mobile report from GroupM’s Catalyst.

computer

Half of Canadian digital ads not seen in Q1: Study

New digital numbers from comScore delve into viewability, ad fraud and ad blocking.

adblocking

The state of the Canadian ad-blocking union

A new report from IAB Canada details the software’s penetration across the country.