Research

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Smartphones key for shopping, but still not for buying: study

Nielsen Canada found that even if Canadians aren’t buying through their devices as much as they are at the store counter, clean mobile experiences still provide a make-or-break opportunity for retailers.

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North Americans over-index on in-app purchases: study

A new report by AppsFlyer says companies should still need to use more data to keep users engaged over time.

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Super Bowl wins the week: Numeris

The game was the most-watched single-night show for the week of Jan. 30 to Feb.5, 2017, but lost considerable ground over last year’s numbers.

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Canadians trust search engines more than editors: study

Edelman’s annual Trust Barometer tracks Canada’s declining faith in media, businesses and government.

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For programmatic video, desktop may not be dead: study

Videology’s report for Q4 2016 shows that mobile-only and cross-device programmatic video buys have actually decreased since 2015.

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Super Bowl ad recall up, but U.S. feed fared better: report

Budweiser was the brand with the highest recall, according to numbers from Toronto-based Solutions Research Group.

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NCIS wins the week: Numeris

The action-drama on Global earned the most single-night viewers of all daily programs from Jan. 23 to 29, 2017.

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GroupM’s Rob Norman on programmatic TV obstacles and the live video conundrum

The agency has previewed its annual Interaction report, which indicates that despite media buzz, the jury is still out on live video.

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The Big Bang Theory takes the week: Numeris

The comedy series on CTV was back on top for the most single-night viewers of all daily programs from Jan. 16 to 22, 2017.

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Canadian youth less swayed by traditional ads than global population: study

When it comes to both outdoor advertising and digital advertising, Canada’s youth are less receptive than most in the world according to a new study by Millward Brown.

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Canadians trust traditional media: report

According to a study from the Public Policy Forum, the majority of surveyed Canadians trust news from traditional media companies over online-only sources.

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MacGyver wins the week: Numeris

Global’s action-drama brought in the most single-night viewers of all daily programs from Jan. 9 to 15, 2017.

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Has new media changed seniors’ love of TV and print?

New research from MTM also shows older English speakers use tablets over smartphones.

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Torontonians over-index on tablets, Montrealers love online video: Study

The MTM’s new study on tech and media trends across various Canadian markets shows that where you live in the country might say something about your tech habits.

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The Big Bang Theory wins the week: Numeris

The comedy on CTV brought in the most single-night viewers of all daily programs from Jan. 2 to 8, 2017.