Research

Retro TV

Four numbers from Kantar’s 2020 media predictions

From the growth of e-sports to the potential of 5G, here are the numbers marketers need to keep their eyes on in 2020.

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Talk radio takes most markets: Numeris PPM

Bray & Partners president David Bray outlines the top stations across the country throughout the fall.

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Canadians tune in for Grey Cup: Numeris

Grey Cup action, including pre- and post-game coverage, draws viewers nationwide with an AMA of more than 3 million at game time.

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Vividata strikes new partnership for greater granularity

The partnership allows users to get down to the six-digit postal code when it comes to consumer behaviour.

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Sunwing flies high: Media Monitors

Airliner spends big in radio the week of Black Friday, along with with a handful of retailers

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What’s the state of Canadian programmatic?

Private marketplace trading is healthier in Canada than the U.S., but according to eMarketer, local video inventory is low.

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Programmatic guarantee buys on the rise: study

Zenith’s report shows that most digital media is now traded programmatically, and new ways to buy play a big part in the Canadian market.

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Viewership grows for The Good Doctor: Numeris

CFL action in Calgary and Edmonton holds steady leading up to The Grey Cup, while Alerte Amber continues to dominate in Quebec.

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Nissan keeps its lead: Media Monitors

BMO spends big in Toronto while Crave remains at the top in Montreal.

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Are marketers ready to invest in voice search advertising?

Warc’s Global Ad Trends report finds search ad spend has stalled as marketers are slow to embrace certain ad technologies.

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Ad opportunities are big in mobile gaming, but are they effective?

A new study by Walnut Unlimited shows that reward videos are the most common type of ad developed. But the jury’s still out on which formats are worth the spend.

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Snapchat’s userbase predicted to grow by 14%

eMarketer data projects continued growth for the platform through 2023, with some of that coming from the 35 to 64 group.

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The Good Doctor returns: Numeris

Reality series’ continue to draw viewers as well as CFL and NHL action in the western markets.

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Nissan rises back to the top: Media Monitors

The auto industries dominate the airwaves in both Toronto and Montreal as Crave and The Home Depot make headway on the charts.

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Community news reach decreasing with older generations: study

However, according to Vividata, the influence from community news ads when it comes to purchasing may be on the rise.