Research

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New study shows Snapchat leads in social ‘stickiness’

New research from Solutions Research Group has found that the average age of Facebook users is 13 years higher than the average Snapchat user.

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Grey Cup wins the week: Numeris

The 104th annual sporting event earned more single-night viewers than any other daily program for the week of Nov. 20 to 26.

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Canada’s digital ad market share outpaces global average: study

The latest research by GroupM sees moderate growth across the ad world, with digital ad spend expected to represent nearly half of Canada’s ad market by 2017.

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Canadians on Twitter love Toronto, Drake and Barack Obama

The social media platform compiled its year-end data. Some of the hottest Canadians include vlogger Lilly Singh, Deadpool star Ryan Reynolds, hip-hopper Drake and… suburban councillor Norm Kelly.

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IPG Mediabrands predicts ad spend to slow in 2017

While the growth for 2016 is projected at 5.7%, next year’s prediction of 3.6% growth is the lowest since the 2008 recession.

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Canadians’ number-one music streamer is YouTube: study

A new MTM survey found that while the penetration of audio streaming services hasn’t changed much, Canadians are listening to more streamed content per week than before.

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How skinny basic fared through 2016: report

Eight in 10 Canadians made no significant changes to their cable packages, but half of subscribers are considered “at risk” of cutting the cord.

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Re-tweets are the new autographs: study

Twitter’s first deep dive into sports trends on the platform found that its users are more open to brand partnerships, and that they’re more likely to visit the sports’ digital properties.

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Big Bang Theory takes the week: Numeris

The comedy series on CTV brought in more single-night viewers than any other daily program for the week of Nov. 13 to 19.

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Grey Cup reach up 3% on broadcast, 35% on digital

The game’s audience saw growth in the key male 18 to 34 demographic, along with six-figure traffic on Twitter and Snapchat.

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Black Friday, by the numbers

Men are more likely to shop on the day than women, Black Friday surpassed Boxing day and more statistics about everyone’s newest favourite shopping day.

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Big Bang Theory wins the week: Numeris

The CTV comedy series brought in more single-night viewers than any other daily program for the week of Nov. 6 to 12.

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Netflix growth undaunted by local competitors: study

Despite the low price point of the service, there’s still a positive correlation between household income and subscription rates.

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Mobile to dominate consumption and ad spend by 2018: study

The newest numbers from eMarketer show a steady decrease in time spent on all media except for mobile — and ad spend is gradually becoming more proportionate.

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Big Bang Theory takes the top: Numeris

The CTV comedy series brought in more single-night viewers than any other daily program for the week of Oct. 30 to Nov. 5