Research Articles

Boomers and seniors: how should we reach them?


Don’t ignore digital when targeting this complex demographic, says Sheri Metcalfe, SVP and co-managing director at Jungle Media.

Drawing the line between Gen Z and Y: MTM


The report uncovers device usage and media consumption for the two groups between the ages of 18 and 34.

MEC’s prescription for a successful 2015


What are the next steps for TV, data and e-commerce? MEC Canada’s Alastair Taylor distills his agency’s trend report.

How can brands capitalize on the tablet’s role in the home?


New research from Brandspark finds ownership of the more purchase-friendly mobile device is on the rise.

Data Dive: How to target millennials


What agencies need to know to reach this unique group, according to new data from IPG Mediabrands.

Millennials still spending on content: Deloitte


The 2015 Canadian Technology, Media & Telecommunications Predictions also forecasts short-form videos will represent just 3% of viewing in Canada.

Visible minorities overindex in smartphone use: MTM


They are also spending more time online and utilizing the second screen more than the average Canadian, according to a new report.

Ipsos’ Touchpoints survey given green light


The first results from the multimedia study are expected in Q3 of 2015.

Data Dive: The year’s most-tweeted events


How well do you know your 2014 trending topics? IPG Mediabrands puts your knowledge to the test.

Canadian ad revenue to grow 3.4% in 2015: Magna Global


New reports from the media co and ZenithOptimedia put Canada slightly behind global growth for the coming year.