Research

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Investment in digital analytics is on the rise: study

More than half of CMOs surveyed spend at least a quarter of their ad budgets on programmatic tech.

The Grant Allocation Derivation

Big Bang stays glued to #1: Numeris

This marks the CTV hit’s fifth week at the top of the national charts.

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Financial services dominate in Toronto, Montreal: Media Monitors

The banks, credit unions, mortgage brokers and financial services category took the top spot in both Toronto and Montreal.

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Marketers’ primary KPIs could change in two years: study

A new report by Xaxis found that Canadian brand marketers want and need to optimize digital display campaigns.

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Women rule Canadian media consumption: report

Plus, live TV still comes out ahead of SVOD, according to the latest Global Media Intelligence Report by eMarketer.

The Imitation Perturbation

Big Bang stays at #1: Numeris

The Big Bang Theory is not in its fourth week at the top, taking every english-language market except for Vancouver/Victoria, which opted for New Amsterdam.

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PC Financial ups its buy in Toronto: Media Monitors

In Montreal, Bell High Speed Internet took the top spot.

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How much IP data are marketers throwing out?

More than a quarter of marketers aren’t sure how much data they’re throwing away.

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Rumours of TV’s death exaggerated, says GroupM

“The State of Video” report from GroupM calls Amazon, Youtube and Google the three “forces” but says linear TV is far from dead.

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Not all media trust is equal: study

Traditional media is seen as more trustworthy, but skepticism varies across provinces and demographics.

The Planetarium Collision

Big Bang stays at #1: Numeris

CTV shows took the top three shows this week, according to Numeris.

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RBC, CTV take #1: Media Monitors

Also making the top-five in Toronto were Honda Dealer Association and Sunwing, with Bell High Speed Internet taking the #2 spot in Montreal.

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YouTube rules streaming audio: study

However, over a third of Anglophones use streaming services other than YouTube for music and podcasts.

Stories Home 3 Snapchat Live Stories June 6

Snap stocks drop following financial report

The company’s latest quarterly reported revenue growth alongside a loss in daily active users.

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What kind of VOD brings in the most revenue?

Transactional, ad-supported and subscription on-demand products all have their part to play in the video ecosystem.