Research Articles

PMB and comScore release fused database


Data from the two organizations show website reach is up and print readership numbers remain steady this spring.

The niche social networks Canadians are adopting: study


Microsoft’s latest Digital Trends report shows Canadians are more willing to connect with brands in more specialized online communities.

Canadian income up, savings down: study


National and local income levels are up, with the exception of London, ON, according to recent RTS study numbers from BBM Analytics.

Portrait of a cord cutter: study


A new MTM report shows that anglophones, visible minorities and those living in large cities are more likely to be interested in ending their pay-TV subscriptions.

Zenith adjusts ad spend forecast up


The agency has bumped its prediction up and details how ad spend is breaking down in Canada and around the world.

Canadians among most highly engaged web users: comScore


The web analytics firm’s new report shows that Canadians visit more websites per month than any other country worldwide.

Nielsen expands partnership with Integral Ad Science


The two companies will work together to power viewability measurement globally within Nielsen Online Campaign Ratings.

Long-form content gaining popularity on mobile devices: Study


Ooyala’s global video index for Q4 of 2013 shows more than half of viewers’ time was spent watching videos that are half an hour or longer.

CRTC releases 2013 radio results


The regulator has released its fiscal and usership stats from 2013.

Inside IPG’s partnership with AOL


On the heels of the One by AOL announcement, Kristi Argyilan, president of Magna Global North America, talks details and new deals the agency will have in place by the time the upfronts roll around.