Research Articles



You just missed the year of mobile: IAB Canada

DigitalMobileResearch

Mobile ad revenue grew by 111% in 2014, jumping to nearly one billion dollars in Canada, according to the latest figures from the organization.



Demand rises for high-speed internet service: report

DigitalResearchTelevision

Two new reports from J.D. Power report on what factors influence customer satisfaction on TV and online services.



Magna, Zenith downgrade global ad forecasts

Research

Both companies have downgraded their ad revenue forecasts for 2015, with Magna predicting digital will overtake TV globally by 2018.



Poor ROI tracking is hindering digital budgets: study

FeaturesResearch

A new report from Millward Brown Digital identifies key shifts in marketing strategies and approaches since 2014.



Data Dive: Millennial dads are optimistic and informed

Research

According to new research from IPG Mediabrands, milliennial dads are more likely to research products online, but are often cynical about ads.



Personalized marketing needed to target millennials: report

Research

Almost three-quarters of Canadians surveyed said that they would disengage with brands that send out mass, impersonal communications.



Report singles out privacy intrusions in ad targeting: OPC

Research

The watchdog’s report on online behavioural advertising shows high user awareness of privacy rights and singles out a few errant players.



MediaCom tops global RECMA report

Research

The agency beat former leader Carat on the Network Diagnostics ranking, which measures agencies based on factors like pitch competitiveness.



Millennials’ sharing behaviour good for brands: report

DigitalMobileResearch

A consumer research report shows that Canadian millennials are 2.4 times more likely than the average population to purchase what they share.



Mobile driving online media consumption: report

MobileResearch

Global internet consumption will grow 10% annually, according to a consumer media consumption report by Zenith Optimedia.