Research Articles



Data Dive: Does TV make you hungry?

Research

New statistics from IPG Mediabrands on the platforms that consumers use most to inform their grocery purchasing.



Streaming continues to gain steam: MTM

DigitalResearchTelevision

Eight out of 10 English Canadians stream online video and 39% subscribe to Netflix, according to new research from Media Technology Monitor.



NLogic launches new TV tool

ResearchTelevision

Called Lens View, the analytics tool is the first of a series to be developed in-house at the company, following 18 months of research.



Smartphone use rises for millennial moms: report

MobileResearch

Canadian mothers in the millennial demographic are spending twice as much time online than in 2012, according to Johnson & Johnson’s BabyCenter website.



Online video leading global ad spend boost

Research

ZenithOptimedia is predicting global ad spend will grow by 4.4% in 2015, but has slightly reduced its forecast for this year and next.



Golden girls: The state of Canada’s female population

Research

The latest Statistics Canada data show that senior women will soon make up 25% of the population. But are they as statistically likely to need three Miami roommates?



Canadian mobile subscribers post record video viewing

MobileResearch

According to comScore’s 2015 Canada Digital Future in Focus, there has been a 76% jump in the amount of people watching mobile video nearly every day.



‘Tuned-out’ Canadians average 29 hours online per week

DigitalResearch

These cord-cutters or cord-nevers spend way more time online than your average English-speaking Canadian. Are you reaching them?



Canadian cord-cutting rose sharply in 2014: Report

Research

Major Canadian TV providers last year lost a record 65,000 TV subscribers, Boon Dog Professional Service’s latest research reveals.



Data Dive: Where is your target spending their media time?

Research

New data from IPG Mediabrands breaks down the media habits of different age groups.