Research Articles



Industry must prepare for multi-screen future: study

Research

New numbers from Nielsen and IAB Canada say 50% of all media spend will come from multi-screen campaigns over the next three years, but better measurement is necessary.



Help young people help each other: study

Research

A new report from Havas suggests brands should be focused on providing experiences, not promoting consumerism, in order to reach young people.



Zenith adjusts global forecast

Research

The agency has slightly downgraded numbers in its latest report, with an emphasis on decreases in TV viewing and consumer magazine circulation in North America.



Data Dive: How Canadians interact with live events

DigitalResearchTelevision

IPG Mediabrands on the six insights it’s carrying from recent World Cup viewing to the Toronto 2015 Pan Am Games, which opened ticket sales today.



Traditional TV viewing down as digital goes up: CRTC

DigitalRadioResearchTelevision

The results of the regulator’s annual broadcast report, with numbers pointing to more multi-platform viewing.



Nearly half of digital minutes are spent on mobile: comScore

DigitalMobileResearch

The digital measurement company has released the first Canadian Media Metrix Multi-Platform and Mobile Metrix results.



Data Dive: How Canadians are using mobile

MobileResearch

Mindshare Canada shares its first Canadian-specific Mobile Mindreader study, detailing how people use the devices in their daily decisions.



Data Dive: Reaching South Asian and Chinese Canadians

Research

Exclusive research from Mediabrands on where the growing demographics are spending the majority of their media time.



GroupM posts optimistic global forecast

Research

Global ad spend is predicted to bounce back to pre-recession levels in 2015, and a look at the Canadian platforms and brands that spent the most last year.



The top four sports brands in Canada

Research

A new survey shows which teams are the most respected in Canada, with implications for companies looking to reach sports fans.