Research Articles
Going public with consumer views on privacy: Future Flash
DigitalResearchLaura Simpson from McCann Worldgroup, shared details of a recent privacy study, and discussed how brands can speak to the multiple personas people present online.
ZenithOptimedia launches global rebrand
DigitalExperientialInteractiveMobileOut Of HomePrintRadioResearchTelevisionThe media co is changing its focus to real-time with the introduction of “Live ROI.”
Report: Canadian cord-cutting on the rise
DigitalResearchTelevisionA new survey indicates more Canadian homes are bypassing cable or satellite TV to view their favorite shows online or over-the-air.
Internet ad spend hit $85 billion globally in 2011: GroupM
DigitalResearchFacebook was the top publisher for the year in Canada, according to the yearly report.
GroupM launches innovation unit
People MovesResearchGroupM Next will be led by Chris Copeland and focus on diving deeper into areas like research and technology for clients.
Mediabrands delves into social media
DigitalResearchCanadians use an average of 2.9 devices to access the internet, according to the latest Wave study from UM and M2 Universal.
Zenith adjusts Canadian ad spend forecast
ResearchSofter economic growth means the media co has dropped its Canadian forecast, with the global trend being adjusted slightly upward.
Hiring expected to increase this spring
ResearchTwenty-two percent of ad and marketing execs plan to hire in the second quarter, according to a survey by the Creative Group.
2012 Mobile Future in Focus: comScore study
MobileResearchThe report states that Canadians are increasingly using mobile to access retail and commerce sites.
Traditional media on top of consumer minds: study
ResearchThe Canadian Council of Public Relations Firms (CCPRF) reports that Canadians will turn to traditional media before social media when researching products.
