Research
Nissan Dealer Association lands on top: Media Monitors
The auto group knocked OLG from its steady hold at the top of the Toronto market.
What media are back-to-school shoppers consuming most?
Back-to-school marketing may start in mid-summer, but search trends show parents are tuning in differently.
Who is ‘teched in’ among Canadians?
Just under one-tenth of Canadians own five major tech devices, but they’re rabid media consumers and big spenders.
Where are D2C advertisers investing?
A new study shows that most marketers are spending their money on acquiring customers online, but are looking to up their OTT spend.
The Amazing Race stays at the top: Numeris
The U.S. version of the reality hit reigned supreme, while Big Brother’s addition to the schedule paid off.
Five takeaways from Zenith’s ad spend predictions
These five charts will give insights into the next three years of media spending in the market.
OLG keeps its lead: Media Monitors
Both Toronto and Montreal radio markets see some shake-ups as Ford, Sleep Country increase spend.
New Canadians consume mobile media like no others: study
For immigrants from China, South Asia and the Philippines, smartphones are a way of life.
‘Staggering growth’ projected for OTT, e-sports revenues in Canada
A new report from PricewaterhouseCoopers indicates OTT revenues in Canada will grow from $2.1 billion in 2018 to $3.5 billion in 2023.
The Amazing Race climbs back on top: Numeris
Viewers tuned in for the CTV broadcast of the Raptors Championship Parade, but otherwise, unscripted reality programs were the most-watched shows.
Most of Canada’s agencies boast healthy growth: RECMA
However, WPP’s GroupM has seen its activity slide.
Memes, award shows fuel digital audio boom: study
Music fans are buying fewer albums, but that means good news for ad-supported streamers.
Canada’s digital ad spend surpasses time spent: study
Ad spend is on target for digital, but print, radio and television still see problematic proportions.
Audio, smart speakers and OTT all on the rise: report
Music and video streaming are the standard for more than two-thirds of the country, according to the latest MTM Sneak Peek Report.
What will the duopoly look like in 2023?
Amazon and other players could slowly, but surely, disrupt the duopoly, according to Juniper Research.
