Research

mtmkids

Families with young kids eschewing landlines, traditional TV: study

The MTM’s latest report found many Canadian families with kids under 7 are cellphone-only households without a TV subscription.

The Planetarium Collision

Big Bang back on top: Numeris

The three geniuses – Sheldon Cooper, Shaun Murphy and Sheldon Cooper – took the top three spots nationally.

drew-beamer-679505-unsplash

The leaders and contenders in Forrester’s agency rankings

The Massachusetts-based firm dives into what separates the great from the good.

radioShutterstock

OLG, CTV stay on top: Media Monitors

BMO also held the top spot in both major cities, while Volkswagen made a newb uy.

THE GOOD DOCTOR - SEASON 1

The Good Doctor wins the week: Numeris

The medical drama took the top spot, but hockey is heating up across many markets.

ads

Ads.txt adoption still under 50%: study

With more and more ads traded programmatically, the pressure is on to clean up the supply chain.

wyron-a-608520-unsplash (2)

Influencers bring big ROI, but fake followers a concern: study

Most marketers plan to increase their spend in the area, but still face rising costs, algorithm changes and other big concerns.

dylan-nolte-559758-unsplash (1)

OLG at the top again: Media Monitors

CTV also held the top spot in Montreal.

bethany-legg-9248-unsplash

How client behaviour affects agencies: survey

As spending shifts and agencies automate, how do staffers see themselves coping?

radio

Christmas music radio strategies pay off: Numeris PPM

CHFI in Toronto and QMFM in Vancouver took over the top spots in their respective markets, making big gains with female audiences.

Copied from strategy - OMD-Pic-v2

OMD boasts highest market share, but other agencies growing: report

The latest RECMA projections show that agencies such as Horizon Canada, Spark Foundry, Starcom, Cossette and Havas are gaining quick momentum.

Spike

The Oscars win the week: Numeris

The awards show saw a notable boost from last year’s performance.

retro radio

OLG stays on top: Media Monitors

The commission made up more than 80% of the Lotto category’s total buy.

TV

Netflix on the rise, Corus brands strong with viewers: study

SRG’s Digital Life study looks closely at which TV brands are top-of-mind for Canadians.

ncis_aspot_s1_fulleps_SP_2880x1620

NCIS wins the week: Numeris

Regionally, the top pick varied, with Edmonton being all about Oilers content.