Research Articles
OMD is top-billing agency once again
ResearchWho made the top five? Check out the rundown of the top-billing agencies in the country for 2013, according to RECMA’s latest report.
Who’s up when: Let’s Talk TV
DigitalResearchTelevisionWhat to expect from the big Canadian broadcasters and digital players this September, as well as when they’re presenting to the CRTC.
Profile of a binge watcher
DigitalResearchTelevisionThey’re young, high-income and more than half have children at home, according to new research from MTM on people who marathon view content.
In Canada, younger men lead the digital push
DigitalResearchA survey by Microsoft shows that males under 24 are more attached to their devices and are more likely to use digital platforms for entertainment, social media and research.
Broadcast TV operating revenues dipped 1.3% in 2013: StatsCan
ResearchTelevisionBut specialty holds strong with a 5.3% increase in total revenues, thanks to subscription fees and steadier ad revenue.
Mobile advertising to fuel global ad spend: report
ResearchZenithOptimedia says ads on the platform are growing 5.5 times faster than those on desktop in its latest report.
Netflix, IPTV on the rise in Canada: report
DigitalResearchTelevisionA third of English-speaking Canadians subscribe to Netflix, as penetration of IPTV service climbs, reports Media Technology Monitor.
BBM Canada rebrands to Numeris
ResearchTelevisionThe analytics co has a new name and brand to “position it for an energetic and innovative future,” it announced today.
PwC Global Outlook launch looks at the future of innovation
Researchscreening-roomA deeper dive into Canadian numbers and thoughts on modern media companies with PwC global entertainment and media head Marcel Fenez.
Banner ads linked with lower brand favourability: study
ResearchAccording to new research from IPG Media Lab and Kiip presented at Cannes, banner ads increase awareness for consumers, but lower the likeability of the brand.
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