Two new reports from J.D. Power report on what factors influence customer satisfaction on TV and online services.
A new report from Millward Brown Digital identifies key shifts in marketing strategies and approaches since 2014.
According to new research from IPG Mediabrands, milliennial dads are more likely to research products online, but are often cynical about ads.
Almost three-quarters of Canadians surveyed said that they would disengage with brands that send out mass, impersonal communications.
The watchdog’s report on online behavioural advertising shows high user awareness of privacy rights and singles out a few errant players.
A consumer research report shows that Canadian millennials are 2.4 times more likely than the average population to purchase what they share.