Research

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Media sector priorities out of sync: report

Content marketing is tops for publishers in 2016, but industry priorities diverge from there, according to new research from Publicitas.

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Entertainment content hardest hit by ad blockers: IAB Canada

Use of ad blockers remains stable in Canada, but content-rich categories are over-indexing with desktop users.

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How Canadians listen to their favourite tunes: report

The 2016 music report from Nielsen shows the move in consumption towards mobile, and an increase in interest in experiential events.

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Mobile delivers the best on-target rate: Nielsen

The measurement body’s digital ad ratings report shows how numbers shift by vertical and are impacted by campaign size and mode of delivery.

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Pay more attention to IoT, E&Y warns media cos

Media companies need to step up their game and tap into the world of connected devices (and personalized advertising), according to the firm’s latest report.

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Zenith downgrades its global ad spend outlook

The Publicis Groupe agency’s annual report predicts double-digital growth for search spend in 2016.

TV

The latest on Canadian TV subscribers: MTM

Cable TV is in decline and “TV my Way” remains an emerging category, according to the most recent numbers.

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A demo study that’s not about millennials

Still have your attention? New stats on Canadian Gen-Xers from Yahoo! that detail the group often seen as forgotten by marketers.

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Canadian mobile users getting fickle with apps

Low adoption of wearables and health apps and a rising use of banking apps are amongst the findings of a new Canadian mobile report from GroupM’s Catalyst.

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Half of Canadian digital ads not seen in Q1: Study

New digital numbers from comScore delve into viewability, ad fraud and ad blocking.

adblocking

The state of the Canadian ad-blocking union

A new report from IAB Canada details the software’s penetration across the country.

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Students are most likely to share: MTM

Over half of all Canadians report sharing a news article and link to a video within the past month.

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The Canadians doing TV their way: MTM

Details on the 10% of Canadians that are watching TV content without paying for a traditional package.

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Data Dive: Home is where the videos are viewed

IPG Mediabrands dives into the video-viewing habits of millennials through data from the first TouchPoints study.

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Mobile to drive ad spend growth in 2016, 2017

According to Warc’s latest global report, the medium is expected to be the primary driver for a 4.4% increase in global ad spend in 2016.